Entering the World of Personal Analytics

The discussion aims to clarify our recent research and experience in exploring social and personal data. User demographics and user experience are inexplicably linked and are significant in understanding user interaction, both with each other, but also with the Web in general.

Sites and applications are now beginning to share data with each other, making intelligent, data-driven responses not only possible, but compelling. Utilizing sensors to understand this data means that data never needs to be replicated and our traditional view of user-generated content is placed on its head; with significant implications for identity.

This discussion aims to explore why this view of personal and social analytics is not only revolutionary, but must ultimately force developers, marketers, and technologists to appreciate that users are human, with their own context. Technology is finally in a position to understand context—and then respond, intelligently.