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About Web 2.0 Expo San Francisco

Program Information | Tracks | Who Should Attend | What is Web 2.0? | Program Co-chairs

What is Web 2.0 Expo?

Web 2.0 Expo is a global annual gathering of technical, design, marketing, and business professionals who are building the next generation web. Web 2.0 Expo features the most innovative and successful Internet industry figures and companies providing attendees with examples of business models, development paradigms, and design strategies to enable mainstream businesses and new arrivals to the Web 2.0 world to take advantage of this new generation of services and opportunities. Web 2.0 Expo is co-presented by TechWeb and O'Reilly Media.

The Web continues to be an engine of economic growth, fueled by a host of new business models, development models, and design patterns that collectively fall under the umbrella of Web 2.0, a term coined at the birth of Web 2.0 Summit (formerly named Web 2.0 Conference), a joint venture between TechWeb and O'Reilly Media.

To meet the increasing demand for Web 2.0 comprehension and skills, and to build a broader Web 2.0 community, TechWeb and O'Reilly Media launched the inaugural Web 2.0 Expo in April 2007 in San Francisco. Web 2.0 Expo, a companion event to Web 2.0 Summit, was the first conference and tradeshow for the rapidly growing ranks of designers and developers, product managers, entrepreneurs, VCs, marketers, and business strategists who are embracing the opportunities created by Web 2.0 technologies. Web 2.0 Expo has now expanded to include not only the Web 2.0 Expo San Francisco, but also Berlin, Tokyo, and New York.

Program Information

The program will spotlight experts, leaders, and under-the-radar innovations, and in the spirit of Web 2.0, there will be ample opportunity for attendees to connect, contribute, and collaborate. Web 2.0 Expo will be a place for creativity, engineering, and innovation, focusing on four conversations:

• Education: a vetted, cohesive conference program to maximize the sharing of knowledge and expertise around creating the next generation web
• Tradeshow: a traditional tradeshow floor introducing builders of the Web to providers of tools, technology, services and infrastructure
• Networking: a meeting ground fostering face-to-face business development for entrepreneurs, VCs, partnerships and recruitment
• Launch Pad: a platform for notable companies and products to debut

Conference Tracks will Include:

• Marketing & Community
• Design & User Experience
• Strategy & Business Models
• Fundamentals
• Development
• Focus on: Web Operations
• Focus on: Mobile Web
• Focus on: Social Platforms
• Sponsored Sessions

Who Should Attend?

Web 2.0 Expo is explicitly designed to address the needs of technical, design, marketing, and business professionals building the next generation web, including:

• Business strategists
• Web and UI designers
• Product managers
• Marketing professionals
• CxOs and IT managers
• Business managers
• Developers in established companies
• Grass roots developers and hackers
• Companies and organizations tracking emerging technologies
• VCs and entrepreneurs

The 2007 event brought together participants from these—and many more—companies: Adobe, AOL, American Greetings Interactive, Apple, BA Venture Partners, BP, Centers for Disease Control and Prevention, Discovery Health Media, Dow Jones & Company, EMC, Experian Interactive, First Round Capital, Great Spirit Ventures, Hitachi, Hummer Winblad Venture Partners, IEEE, Intel Corporation, Intuit, Jet Propultion Laboratory, Labrador Ventures, MTV Networks, Magazine Publishers of America, McGill University, Monster Worldwide, Motion Picture Association of America, Nokia, North Bridge Venture Partners, Northrop Grumman Information Technology, RealNetworks, Simon & Schuster, Standard & Poor's, Sun Microsystems, Symbol Technologies, The Heritage Foundation, The Wall Street Journal Online, Turner Broadcastings Systems, University of Richmond, University of Southern California, Walt Disney Internet Group, WhitePages.com

What Is Web 2.0?

Defining exactly what Web 2.0 means is still an ongoing conversation. Tim O'Reilly attempts to clarify Web 2.0, digging into what it means to view the Web as a platform, and which applications fall squarely under its purview and which do not. Read more here.

Program Co-Chairs

Brady Forrest
Brady Forrest is Chair for O'Reilly's Where 2.0 and Emerging Technology conferences. Additionally, he co-Chairs Web 2.0 Expo in San Francisco, Berlin and NYC. Brady writes for O'Reilly Radar tracking changes in technology. He previously worked at Microsoft on Live Search (he came to Microsoft when it acquired MongoMusic). Brady lives in Seattle, where he builds cars for Burning Man and runs Ignite. You can track his web travels at Truffle Honey.

Dave McClure
Dave McClure has been geeking out in Silicon Valley for over fifteen years as a software developer, entrepreneur, startup advisor, angel investor, and internet marketing nerd. In the early 90's Dave was a database consultant for several evil empires, including Microsoft and Intel. In 1994 he founded Aslan Computing, an Internet 1.0 startup that failed to IPO for a bazillion dollars (but still managed to get acquired). In 2001 Dave joined PayPal to create their developer network program, and in 2005 he launched and ran marketing for job search engine Simply Hired and its evil twin SimplyFired.com . In addition to helping startups get started, Dave leads user groups and conferences on entrepreneurship, microfinance, venture capital, and search technology. Dave is now Entrepreneur & Startup Advisor for 500 Hats. For more about Dave's world, visit Master of 500 Hats, and his website.

Jennifer Pahlka
Jennifer Pahlka is the General Manager and co-chair of the Web 2.0 events at TechWeb. Before moving over to focus on Web 2.0, she launched the Enterprise 2.0 brand for MediaLive before the company's acquisition by CMP (now TechWeb) in 2006. Coincidentally, Jennifer earlier spent eight years at CMP running the Game Group, where she oversaw the dramatic growth of the Game Developers Conference (GDC) from 1995 to 2003 and launched a number of new programs, including the Independent Games Festival, known as the Sundance of the game industry. Her roles included publisher of Game Developer magazine and Gamasutra.com, the premier website for game developers, and executive director of the International Game Developers Association (IGDA). She has served on the advisory boards of the Electronic Entertainment Expo (E3) and the GDC and held a board of directors position on the IGDA for three years. A graduate of Yale University, she lives in Oakland, CA. She blogs at blog.web2expo.com and pahlka.com.