Schedule: Sponsored sessions

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9:00am Tuesday, 10/11/2011
The BlackBerry Web Application platform is going to blow your mind!
Location: Conference Room F
Adam Stanley (Research In Motion)
The BlackBerry Web application platform has gone through some amazing enhancements in the past year: WebWorks SDK, WebKit, Flash, new development tools, HTML5, Web inspector, etc. Come to this session to learn how to easily transform your amazing HTML5 and Flash content into exciting BlackBerry Smartphone and PlayBook applications. Read more.
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9:00am Tuesday, 10/11/2011
It's More Than Just Payments
Location: Riverside Ballroom
Carleligh Jaques (Visa)
With mobile payments just the tip of the digital wallet iceberg, there are many new products and services on the horizon that will improve the consumer payment experience. This session will examine what is happening in this space today, and explore what Visa is doing to reinvent how consumers pay and get paid. Read more.
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10:20am Tuesday, 10/11/2011
The future of ecommerce: frictionless, social and everywhere.
Location: Riverside Ballroom
Cliff Conneighton (Elastic Path Software)
The continual evolution in connected technology and prevalent presence of social media has moved ecommerce beyond the traditional retail model. The new frontier in ecommerce is now in digital media, content, and how it is delivered—the “internet of things”. As consumers demand more than just a shopping cart, enterprises must provide an experience that is frictionless, social and everywhere. Read more.
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10:20am Tuesday, 10/11/2011
Transform & Modernize your Mission Critical Applications to Rich and Engaging Web 2.0 Social & Mobile Experiences.
Location: Conference Room F
Steve Visconti (IBM)
Join us and learn how IBM can Modernize your existing applications, and leverage your existing skills set to achieve the latest WEB 2.O Social and Mobile User Experiences. Learn how you can exploit your diamond in the rough to grow your business, improve customer satisfaction, and lower operation costs by improve self-service and employee. Read more.
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11:25am Tuesday, 10/11/2011
Why you have less than a second to deliver exceptional performance
Location: Riverside Ballroom
Alois Reitbauer (dynaTrace Software)
This talk is about the hard rules of delivering exceptional performance. Your users won’t wait more than 2 seconds for a web application to load. They expect interactions to be instantaneous. If you subtract network time and client side processing this less from less than a second to a couple of hundred milliseconds. Learn what this means for your business applications. Read more.
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11:25am Tuesday, 10/11/2011
Secure Cloud Hosting: Real Requirements to Protect Your Data
Location: Conference Room F
Chris Hinkley (FireHost)
FireHost's Senior Security Engineer will discuss the need for acute awareness to secure data in the Cloud, and how the advancement of the environment has also accelerated the way this technology can be breached. The session will also include case studies on attacks and what you need to be asking yourself and your provider. Read more.
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1:30pm Tuesday, 10/11/2011
Design Essentials for Executives – Behind the ‘Magic’
Location: Conference Room F
Anthony Franco (EffectiveUI), Michael Salamon (EffectiveUI)
While many of us have an intuitive feel for what works and what doesn’t, understanding the techniques required to validate your hunches with regard to design is a skill that will define the next generation of executives. Attendees will walk away with an understanding for the design process and the basis for design decisions. Read more.
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2:50pm Tuesday, 10/11/2011
Insight into SMBs: Cloud Adoption Trends & Drivers
Location: Conference Room F
Drew Jenkins (SoftLayer)
Priorities of SMB CIO’s. Read more.
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2:50pm Tuesday, 10/11/2011
From Intent to Expression: The Meaning of Payments in the Web 2.0 World
Location: Riverside Ballroom
Ben Saren (Litle & Co.)
Digital payments are customer expressions - statements of behavior and interest. Payments intelligence is the next layer of CRM which Web 2.0 demands. Join this discussion about the future of digital transactions, what they tell you about your consumers, what you need to learn from the data, where to get it, and how to act on it. Read more.
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3:20pm Tuesday, 10/11/2011
Web Performance Optimization - The Secret Sauce for Successful Web Sites
Location: Riverside Ballroom
Coach Wei (Yottaa Inc)
A million years ago, the secret sauce for successful websites was SEO. Nowadays everyone is doing SEO. The secret sauce today is WPO (Web Performance Optimization). Read more.
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10:20am Wednesday, 10/12/2011
You can level the playing field in the 2012 elections by harnessing mobile, social and cloud
Location: Conference Room F
Abe Pachikara (Microsoft), Evan Burfield (Synteractive)
Join our discussion to learn how you can make a material difference in this election cycle about issues important to you, by combining the social marketing skills you use for work assignments with free resources such as: OData based service implementation for mobile apps; tap polling/election data; and TownHall. Read more.
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10:20am Wednesday, 10/12/2011
Go Inside the Minds of Over 1,700 CMOs
Location: Riverside Ballroom
Cindy Finnecy (IBM)
What are the key trends that impact marketing today and have the potential to transform the discipline? How are marketing executives responding to the increasing influence of social media, big data and the escalating demands of more knowledgeable, empowered customers? How are they managing the digital transformation that is changing the way people communicate and interact? Read more.
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11:25am Wednesday, 10/12/2011
Developers Meet Windows Phone – Delighting Your Users Just Got Easier
Location: Riverside Ballroom
Danilo Diaz (Microsoft)
In this session we will show you how to take advantage of the proven Windows Phone platform and design principles that allow developers of all skill levels to create engaging and intuitive apps. Read more.
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1:30pm Wednesday, 10/12/2011
What happens when you stop listening to your customers? The Hotmail team will tell you what happens – and what we’ve done to get back on track.
Location: Conference Room F
Galileo Vieira (Microsoft)
Think Hotmail is spammy, that it has miniscule storage space, or that it’s old and outdated? Join the discussion to hear what we've learned by listening to our customers and see some of our recent product innovations. Read more.
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2:50pm Wednesday, 10/12/2011
An expert's guide to making a website slow! Anti-design patterns
Location: Riverside Ballroom
Bob Buffone (Yottaa)
Slow websites are bad for business and bad for users. Learn how to prevent them by learning the patterns for making a website slow. Read more.
  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.