Make your PPC (paid search) and SEO (organic listings) marketing initiatives really hum! In this workshop, you'll learn what it takes to compete effectively. From workshop learnings, attendees will be able to incorporate practical tips, tactics, techniques and tools directly into SEO and PPC initiatives the very next day!
Harness the power of Facebook marketing by employing the latest techniques being leveraged by successful marketers. Learn how to best penetrate one of the single most important elements of facebook, the "News Feed".
Track page speed, ad inventory, browser width/height and errors? All that is possible by realizing that Google Analytics lets you feed in arbitrary data and then allowing you to slice it to get new insights.
n this workshop, we’ll examine how social media metrics are evolving, how leading brands are approaching the many challenges of social media measurement and which blend of quantitative and qualitative data can best illuminate online relationships.
In this session, Lou Rosenfeld will show you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, better measure how well your site is meeting those needs, and improve your content, navigation and search performance to serve those needs.
Web performance and ad performance go hand in hand and often, ads impact web performance far more than we realize. This presentation talks about the display ad ecosystem, how display ads are integrated into Web2.0 applications, and their impact on different aspects of latency and user experience.
Come watch this lively and provocative debate between Vanessa Fox
(representing SEO) and Ben Elowitz (representing SMO) as they duke it
out about the merits of SEO vs. SMO.