Speaker Slides & Video

Presentation slides will be made available after the session has concluded and the speaker has given us the files. Check back if you don't see the file you're looking for—it might be available later! (However, please note some speakers choose not to share their presentations.)

Patrick Davison (WhatWeKnowSoFar/MemeFactory)
Patrick Davison, WhatWeKnowSoFar/MemeFactory.
Carlota Perez (Cambridge and Sussex Universities, UK, and TUT, Estonia), Fred Wilson (Union Square Ventures )
Fred Wilson interviews Carlota Perez.
Brian McClendon (Google)
Brian will discuss engineering efforts within the Geo product division to use WebGL, a new programming language which allows web applications to generate interactive 3D graphics with any compatible web browser while using hardware GPU acceleration.
Ted Drake (Yahoo!), Nate Ebrahimoon (Yahoo! )
How do you test and document applications when you can no longer view source to reference offending code? Find out how the Yahoo! Accessibility Lab is using Flip cameras and screen captures for mobile apps, dynamic interactions, and international development teams.
Sam Ramji (Apigee)
In the past year, the conversation has shifted from “Do we need an API?” to “What is our API strategy?”. In this session, we’ll learn how to leverage API strategy “building blocks” into success in the mobile, multichannel, application-driven Web. We will look at platform kings and failures to determine common patterns in API success - from market segment to channel model, metrics to manpower.
Baratunde Thurston (The Onion)
Baratunde shares the story of how he wrote his new book, "How To Be Black" (Harper, Feb 2012) using digital interactive lessons he's learned over the years. Specific examples include "live-writing" several chapters by sharing his screen publicly during the writing process and using Facebook to beta test certain chapters.
Cindy Gallop (IfWeRanTheWorld)
There's a different kind of Matrix out there, and it's the way business operates in the old world order. But it doesn't have to be that way. Cindy Gallop has some provocative suggestions on how to rethink, reinvent and redesign your business for the future, for a 'world without rules and controls, without borders and boundaries. A world where anything is possible.'
Adam Goldstein (Hipmunk)
Starting a company often involves a few critical "first deals" that determine whether the company will be able to launch and sustain itself. This talk will tell the story of Hipmunk, a search site that broke into the notoriously difficult travel industry, from the perspective of the co-founder who got the initial deals that allowed Hipmunk to take off.
Sumit Amar (Electronic Arts (EA))
This idea is about using captured user interactions to build predictions for the web form entry points considering their current edits as the evidence points.
Alex Kilpatrick (Tactical Information Systems), Mary Haskett (Tactical Informations Systems)
This talk will present the basics of the Amazon cloud, concentrating on the differences between cloud-based management and conventional server management. Topics include cloud storage, cloud instances and provisioning, cloud pricing, database instances, and cloud security.
Ruben Quinones (Path Interactive)
Presentation: external link
Harness the power of Facebook marketing by employing the latest techniques being leveraged by successful marketers. Learn how to best penetrate one of the single most important elements of facebook, the "News Feed".
Moderated by:
Anil Dash (Activate)
Panelists:
Brad Garlinghouse (AOL, Inc.), Tony Conrad (about.me, True Ventures & Sphere), Jason Shellen (AOL)
Keeping the culture of a startup alive can be challenging once it’s incorporated into a large company. Brad Garlinghouse, Tony Conrad and Jason Shellen talk about bringing start-up culture to the benefit of both parties.
Henrik Olsen (Hot Studio Inc.,)
If you’re ready to jump into designing for tablets, this will be a great two-part workshop for you. Given the mass adoption of tablet devices over this past year,this workshop has been created to present the fundamentals of designing tablet applications as well as tablet optimized web sites. Learn from a leader in adopting classic design principles to the rapidly evolving world of tablets.
Adam Connor (Mad*Pow), Aaron Irizarry (PixelFish)
The ability to think critically about a design and discuss how and why it achieves or falls short at succeeding in it's goals is a critical component in any collaborative environment. It's easy to get lost in emotion and deliver feedback that falls short of being useful to improving a design. In this talk we'll look at the critique, it's value, and how to incorporate it into a design practice.
Scott Smith (Time, Inc.)
This session will cover the ins and outs of tablet application development from a non-developer’s perspective, based on the experience of launching a suite of applications across a range of tablets.
Todd Zaki Warfel (Messagefirst)
This hands-on session will cover a number of low cost, yet powerful research methods to help you make better data-driven design decisions. We’ll provide a number of techniques for recruiting research participants, creating better research questions, and what to do with your data once you’ve conducted your research.
Michael Lazerow (Buddy Media)
Keynote by Michael Lazerow, chairman and CEO of Buddy Media, Inc.
With mobile payments just the tip of the digital wallet iceberg, there are new entrants emerging nearly every day. This session will examine the truths and myths of this infant category, and determine what it will take to change consumer behavior for this new technology to take hold.
Tantek Çelik (tantek.com)
Presentation: external link
HTML5 has captured the minds & hearts of web developers with impressive demos in cutting edge browsers. But what can you actually depend on this month? And is anything dependable in a “living specification”?
Joichi Ito (MIT Media Lab)
We know from the VC and startup scene that small companies thrive and can disrupt large incumbents with their agility and speed, but what is the role of academic institutions like the MIT Media Lab and is that an academic equivalent to the Silicon Valley startup scen
Johnny Lee (Google)
In this talk, I will cover several examples of interface technology research that have not seen the light of day, but perhaps one day should.
Phin Barnes (First Round Capital)
Presentation: Investing in Design Presentation [PDF]

Presentation

The question entrepreneurs and investors have to answer is not “can this be built and by who?” but, “should this be built and for who?” The language of innovation is design and if you are not fluent, you are just a tourist. In this talk, a former entrepreneur, now seed investor will argue for a shift in mindset from engineering to design and offer some strategies to help you get there.
Christina Gagnier (Gagnier Margossian LLP)
Presentation: Law and Data Presentation [PDF]
More unruly than data itself is the law concerning it. The power of data is unprecedented as are the legal challenges relating to its collection and maintenance, for both consumers and advertisers.
Sixty-five engineers at Etsy deploy code more than 30 times a day with continuous deployment. Learn about the tools we've put in place to monitor our infrastructure and application health throughout the day, and how this is a shared effort between our engineering and operations team effort.
Moderated by:
Johnny Lee (Google)
Panelists:
In this short talk, I hope to convince you why that is might be a foolish perspective to take and why our future is not one type of computing, but rather a constellation of increasingly diverse increasingly specialized computing devices.
Margaret Francis (Exact Target/ CoTweet), Susan Etlinger (Altimeter Group), Blake Robinson (False Idols)
n this workshop, we’ll examine how social media metrics are evolving, how leading brands are approaching the many challenges of social media measurement and which blend of quantitative and qualitative data can best illuminate online relationships.
Sarah Milstein (TechWeb)
Opening remarks by co-chairs Sarah Milstein and Brady Forrest
Brady Forrest (O'Reilly Media, Inc.), Sarah Milstein (TechWeb)
Opening Remarks by Program Chairs, Sarah Milstein and Brady Forrest
Ben Fried (Google)
The growth of new technologies in the workplace and widely accessible open source software have ushered in huge potential for IT to transform its image and offer new kinds of value. Ben Fried discusses what businesses can do to position themselves well for their technology future... which may closer at hand than they realize.
Rachel Sterne (City of New York)
Keynote by Rachel Sterne, Chief Digital Officer for the City of New York.
R. Luke DuBois (Polytechnic Institute of NYU)
http://perfect.lukedubois.com
Peter Kim (Dachis Group)
Social media marketing gurus pump catchphrases that have become commonplace. Businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn't work now, and how to create and capture value from social business.
Dennis Yu (BlitzLocal), Eric Ludwig (Rosetta Stone), Enrique Gonzales (AARP), Sundeep Kapur (NCR)
In this session attendees will be given the most up to date information on effective strategies in Facebook Ads. How to judge a fan's worth, knowing the right time to create multiple pages, segmenting users and then sending the appropriate messages are included in the presentation. Attendees will gain an understanding of just how to leverage their brand's growth on Facebook.
Siobhan Quinn (foursquare)
In an industry where stickiness defines success, what are the fundamental principles that create an engaging application? Product Manager @ foursquare, Siobhan Quinn discusses these Laws of Engagement, including anecdotes from across the net where following these laws led to tremendous success.
Cliff Conneighton (Elastic Path Software)
The continual evolution in connected technology and prevalent presence of social media has moved ecommerce beyond the traditional retail model. The new frontier in ecommerce is now in digital media, content, and how it is delivered—the “internet of things”. As consumers demand more than just a shopping cart, enterprises must provide an experience that is frictionless, social and everywhere.
Julia Lee (Yahoo! Inc.)
Web performance and ad performance go hand in hand and often, ads impact web performance far more than we realize. This presentation talks about the display ad ecosystem, how display ads are integrated into Web2.0 applications, and their impact on different aspects of latency and user experience.
Nick Grossman (Civic Commons/OpenPlans)

Presentation

So much of the culture of the web stands in stark contrast to our notions of what it’s like to work with the government, but a lot is quietly changing, and there’s increasingly an opportunity for web 2.0 teams to make a real impact on the $166B government technology market. There's money to be made, but glory as well, as this largest of our public institutions is in desperate need of disruption.
Moderated by:
Ben Popper (The New York Observer)
Panelists:
Ro Gupta (Disqus), Tony Haile (Chartbeat), Josh Guttman (Outbrain)
As publishers seek deeper engagement on their own sites vs. solely on social networks, the UX after the content on a page has been viewed has become vital. Typically this is below the fold, an area which used to be dismissed but is now recognized as some of the most valuable, lean-in real estate on the web. Learn from top services that specialize in interactions that happen ‘down there.’
DJ Patil (Greylock Partners)
It's a chaotic world. With the increasing speed of business takes place and in an ever changing marker, how do you keep a competitive edge? Through data and advanced analytics. I'll walk though some example of how some of the best organizations are using data to do exactly this.
Jen Dary (Arc90, Inc.)
As user-experience designers, our responsibility lies in guiding users down a suggested path. Our presence lingers long after the site is in production; it lives on in the design we’ve created. How do we assure intention in our designs? And how can we measure our success or failure? We’ll look at several live sites and watch for evidence of the designers who created them.
Joanne Wilson (Gotham Gal), Mo Koyfman (Spark Capital)
Joanne Wilson and Mo Koyfman discuss the VC perspective and introduce the Startup Showcase.
Nora Abousteit (BurdaStyle.com)
Keynote by Nora Abousteit
Victoria Harres (PR Newswire)
You set up your brand Twitter account. Maybe it was part of a larger strategy or maybe it was a task you assigned to an intern because everyone said your company "needed to be on Twitter."
  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.