BEGIN:VCALENDAR X-WR-CALNAME:Web 2.0 Expo New York 2011 VERSION:2.0 PRODID:Expectnation CALSCALE:GREGORIAN BEGIN:VEVENT DTEND;TZID=US/Eastern:20111010T120000 DTSTART;TZID=US/Eastern:20111010T090000 DTSTAMP:20111014T194757 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21256 UID:http://web2expo.com/ny--s2011-10-10-09:00--21256 SUMMARY:Information Design for an Instrumented World DESCRIPTION:Presented by Hannah Donovan (Independent). If you want to ad d stats, graphs and other bits of lifestream data to your web app, this workshop is for you. Leave with an understanding of how to wrestle with interaction design challenges such as: dealing with too much/too little user-generated data; what to show different user types (e.g. logged in/o ut users); when to show aggregate vs. individual datasets and more. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111010T160000 DTSTART;TZID=US/Eastern:20111010T130000 DTSTAMP:20111012T221638 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20194 UID:http://web2expo.com/ny--s2011-10-10-13:00--20194 SUMMARY:Guerrilla Research Methods DESCRIPTION:Presented by Todd Zaki Warfel (Messagefirst). This hands-on session will cover a number of low cost, yet powerful research methods t o help you make better data-driven design decisions. We’ll provide a num ber of techniques for recruiting research participants, creating better research questions, and what to do with your data once you’ve conducted your research. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T095000 DTSTART;TZID=US/Eastern:20111011T090000 DTSTAMP:20111019T161958 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21164 UID:http://web2expo.com/ny--s2011-10-11-09:00--21164 SUMMARY:CSS3: Ripe & Ready to Respond DESCRIPTION:Presented by Denise Jacobs (PapillonEffect Consulting). CSS3 isn't the future, it's the present, and is ripe for the pickin' and is ready to respond to display your sites in multiple devices right now. We 'll take a look at CSS3 properties from colors, web fonts, and visual ef fects, to transitions, animations and media queries. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T111000 DTSTART;TZID=US/Eastern:20111011T102000 DTSTAMP:20111019T161928 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21277 UID:http://web2expo.com/ny--s2011-10-11-10:20--21277 SUMMARY:Buttons are a Hack: The New Rules of Designing for Touch DESCRIPTION:Presented by Josh Clark (Global Moxie). Find out why our bel oved desktop windows, buttons, and widgets are weak replacements for man ipulating content directly, and learn practical principles for designing mobile interfaces that are both more fun and more intuitive. Along the way, discover why buttons are a hack, how to develop your gesture vocabu lary, and why toys and toddlers provide eye-opening lessons in this new style of design. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T121500 DTSTART;TZID=US/Eastern:20111011T112500 DTSTAMP:20111011T215433 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21156 UID:http://web2expo.com/ny--s2011-10-11-11:25--21156 SUMMARY:Deceptive UX: How To Trick People and What To Do About It DESCRIPTION:Presented by Nick Disabato (Roundarch). Just as good user ex periences can delight us and make our lives easier, the same tactics can be used to deceive and manipulate us. This talk will cover some of the most common user experience "anti-patterns," exploring the ways to avoid these techniques, and building a case for greater awareness of the rami fications of our UX decisions. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T142000 DTSTART;TZID=US/Eastern:20111011T133000 DTSTAMP:20111110T210620 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21259 UID:http://web2expo.com/ny--s2011-10-11-13:30--21259 SUMMARY:Mobile First DESCRIPTION:Presented by Luke Wroblewski (LukeW Ideation & Design). In t his presentation, Luke Wroblewski will dig into the three key reasons to consider mobile first: mobile is seeing explosive growth; mobile forces you to focus; and mobile extends your capabilities. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T151000 DTSTART;TZID=US/Eastern:20111011T145000 DTSTAMP:20111013T130559 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20680 UID:http://web2expo.com/ny--s2011-10-11-14:50--20680 SUMMARY:How to create a location-based app in 6 weeks DESCRIPTION:Presented by Lisa Kavanaugh (Ask.com). Learn from a well-est ablished company’s experiment on creating a location-based chat app with a tight deadline of six weeks. Ask.com’s CTO Lisa Kavanaugh shares what it takes to create an app in a new space for them. Hear how they worked against the timeline, who should build the app, how they built it and w hat they learned from their users regarding privacy. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T154000 DTSTART;TZID=US/Eastern:20111011T152000 DTSTAMP:20111017T163649 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21279 UID:http://web2expo.com/ny--s2011-10-11-15:20--21279 SUMMARY:Code as Craft: Building a Strong Engineering Culture DESCRIPTION:Presented by Chad Dickerson (Etsy). What makes a great engin eering culture and what practical steps can a leader take to build a gre at one? In this talk, you'll hear about the tragedies and triumphs of t he cultural journey at Etsy, and what we learned along the way. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T095000 DTSTART;TZID=US/Eastern:20111012T090000 DTSTAMP:20111014T194436 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21140 UID:http://web2expo.com/ny--s2011-10-12-09:00--21140 SUMMARY:Search Analytics for Your Site DESCRIPTION:Presented by Louis Rosenfeld (Rosenfeld Media, LLC). In this session, Lou Rosenfeld will show you how to use search analytics to car ry on a conversation with your customers: listen to and understand their needs, better measure how well your site is meeting those needs, and im prove your content, navigation and search performance to serve those nee ds. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T111000 DTSTART;TZID=US/Eastern:20111012T102000 DTSTAMP:20111022T001418 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21299 UID:http://web2expo.com/ny--s2011-10-12-10:20--21299 SUMMARY:Interface Technologies That Have Not Yet Left the Lab DESCRIPTION:Presented by Johnny Lee (Google). In this talk, I will cove r several examples of interface technology research that have not seen t he light of day, but perhaps one day should. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T121500 DTSTART;TZID=US/Eastern:20111012T112500 DTSTAMP:20111019T162204 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20429 UID:http://web2expo.com/ny--s2011-10-12-11:25--20429 SUMMARY:Discussing Design: The Art of Critique DESCRIPTION:Presented by Adam Connor (Mad*Pow), Aaron Irizarry (PixelFis h). The ability to think critically about a design and discuss how and w hy it achieves or falls short at succeeding in it's goals is a critical component in any collaborative environment. It's easy to get lost in emo tion and deliver feedback that falls short of being useful to improving a design. In this talk we'll look at the critique, it's value, and how t o incorporate it into a design practice. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T142000 DTSTART;TZID=US/Eastern:20111012T133000 DTSTAMP:20111019T162251 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21258 UID:http://web2expo.com/ny--s2011-10-12-13:30--21258 SUMMARY:On Demand User Research DESCRIPTION:Presented by Nate Bolt (Bolt|Peters). It used to take days t o set up a single day of product usability research. We'll cover a fast overview of the tools and methods that are worthwhile, the five basic ca tegories all UX research tools fall into, and the right way to use these tools. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T151000 DTSTART;TZID=US/Eastern:20111012T145000 DTSTAMP:20111025T213848 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20778 UID:http://web2expo.com/ny--s2011-10-12-14:50--20778 SUMMARY:Investing in Design DESCRIPTION:Presented by Phin Barnes (First Round Capital). The question entrepreneurs and investors have to answer is not “can this be built a nd by who?” but, “should this be built and for who?” The language of inn ovation is design and if you are not fluent, you are just a tourist. In this talk, a former entrepreneur, now seed investor will argue for a shi ft in mindset from engineering to design and offer some strategies to he lp you get there. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T154000 DTSTART;TZID=US/Eastern:20111012T152000 DTSTAMP:20111019T162318 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20203 UID:http://web2expo.com/ny--s2011-10-12-15:20--20203 SUMMARY:UX Designers: the Ghosts in the Room DESCRIPTION:Presented by Jen Dary (Arc90, Inc.). As user-experience desi gners, our responsibility lies in guiding users down a suggested path. O ur presence lingers long after the site is in production; it lives on in the design we’ve created. How do we assure intention in our designs? A nd how can we measure our success or failure? We’ll look at several live sites and watch for evidence of the designers who created them. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T113500 DTSTART;TZID=US/Eastern:20111013T111500 DTSTAMP:20111013T195841 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22374 UID:http://web2expo.com/ny--s2011-10-13-11:15--22374 SUMMARY:WebGL: A Conversation DESCRIPTION:Presented by Evan Parker (Google), Bill Baxter (Google). Ses sion led by Evan Parker and Bill Baxter END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T120500 DTSTART;TZID=US/Eastern:20111013T114500 DTSTAMP:20111128T214030 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22010 UID:http://web2expo.com/ny--s2011-10-13-11:45--22010 SUMMARY:Unstuffing Taxonomy: Structuring Data for Great User Experiences DESCRIPTION:Presented by Amy Decicco (Gilt Groupe). This talk will go ov er what taxonomy is, what it can solve and what it can't, things to cons ider when building a public-facing taxonomy and the tools to support it, and how Gilt Groupe improved the user experience through better product classification, meaningful faceted navigation, and other forms of data management. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T140500 DTSTART;TZID=US/Eastern:20111013T131500 DTSTAMP:20111014T193507 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20374 UID:http://web2expo.com/ny--s2011-10-13-13:15--20374 SUMMARY:Accessibility Testing in the Post View Source World DESCRIPTION:Presented by Ted Drake (Yahoo!), Nate Ebrahimoon (Yahoo! ). How do you test and document applications when you can no longer view s ource to reference offending code? Find out how the Yahoo! Accessibility Lab is using Flip cameras and screen captures for mobile apps, dynamic interactions, and international development teams. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T151000 DTSTART;TZID=US/Eastern:20111013T142000 DTSTAMP:20111017T065209 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20358 UID:http://web2expo.com/ny--s2011-10-13-14:20--20358 SUMMARY:Collaging: Getting Answers to the Questions You Don’t Know to As k DESCRIPTION:Presented by Kyle Soucy (Usable Interface). When conducting user research, we all know asking the right questions is just as importa nt as how you ask them, but how do you even know what questions to ask? What if the discussion topic is extremely personal and private? How do y ou get a complete stranger to open up to you? There is a better way to c onduct an in-depth interview and it doesn’t involve using a clipboard. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T161500 DTSTART;TZID=US/Eastern:20111013T152500 DTSTAMP:20111021T200315 LOCATION:New York East URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20729 UID:http://web2expo.com/ny--s2011-10-13-15:25--20729 SUMMARY:The Thunder Down Under (Below the Fold 2.0) DESCRIPTION:Presented by Ben Popper (The New York Observer), Ro Gupta (D isqus), Tony Haile (Chartbeat), Josh Guttman (Outbrain). As publishers s eek deeper engagement on their own sites vs. solely on social networks, the UX after the content on a page has been viewed has become vital. Typ ically this is below the fold, an area which used to be dismissed but is now recognized as some of the most valuable, lean-in real estate on the web. Learn from top services that specialize in interactions that happe n ‘down there.’ END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111010T120000 DTSTART;TZID=US/Eastern:20111010T090000 DTSTAMP:20111017T163053 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20440 UID:http://web2expo.com/ny--s2011-10-10-09:00--20440 SUMMARY:Supercharging Your Brand on Facebook DESCRIPTION:Presented by Dennis Yu (BlitzLocal), Eric Ludwig (Rosetta St one), Enrique Gonzales (AARP), Sundeep Kapur (NCR). In this session atte ndees will be given the most up to date information on effective strateg ies in Facebook Ads. How to judge a fan's worth, knowing the right time to create multiple pages, segmenting users and then sending the appropri ate messages are included in the presentation. Attendees will gain an un derstanding of just how to leverage their brand's growth on Facebook. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111010T160000 DTSTART;TZID=US/Eastern:20111010T130000 DTSTAMP:20111024T135318 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20883 UID:http://web2expo.com/ny--s2011-10-10-13:00--20883 SUMMARY:101 Killer SEO & PPC Strategies & Tactics DESCRIPTION:Presented by Stephan Spencer (The Art of SEO), Mona Elesseil y (Page Zero Media). Make your PPC (paid search) and SEO (organic listin gs) marketing initiatives really hum! In this workshop, you'll learn wha t it takes to compete effectively. From workshop learnings, attendees wi ll be able to incorporate practical tips, tactics, techniques and tools directly into SEO and PPC initiatives the very next day! END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T095000 DTSTART;TZID=US/Eastern:20111011T090000 DTSTAMP:20111014T194600 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20560 UID:http://web2expo.com/ny--s2011-10-11-09:00--20560 SUMMARY:CORE: Your Marketing Mission For The Next Digital Decade DESCRIPTION:Presented by Melissa Parrish (Forrester). The next digital d ecade will be of a scope too big for most firms’ siloed, understaffed, i nteractive marketing organizations. The future of interactive marketing is neither an ideal organization nor a set of characteristics to layer i nto a multichannel campaign. Rather, the future is for interactive marke ters to master four directives: Customize, Optimize, Respond, and Empow er. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T111000 DTSTART;TZID=US/Eastern:20111011T102000 DTSTAMP:20111020T223158 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22214 UID:http://web2expo.com/ny--s2011-10-11-10:20--22214 SUMMARY:Play to Win: How RadioShack and Foursquare Partner on Location M arketing DESCRIPTION:Presented by Adrian Parker (RadioShack ), Eric Friedman (Fou rsquare). The future of retail lies in a brand’s ability to evolve with technology. Enjoy an interactive session--with lessons learned on what w orks and what doesn't--as a 90-year-old retailer and a hip tech platform come together to power real-time shopping. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T121500 DTSTART;TZID=US/Eastern:20111011T112500 DTSTAMP:20111014T125343 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20235 UID:http://web2expo.com/ny--s2011-10-11-11:25--20235 SUMMARY:How to (Mostly) Control Your Reputation Online DESCRIPTION:Presented by Dorie Clark (Clark Strategic Communications). I n a world where perception rules, how can you use online communication t o keep your company’s reputation safe? In this session with former presi dential campaign spokeswoman Dorie Clark, you’ll learn how to prevent – or repair - communication crises. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T142000 DTSTART;TZID=US/Eastern:20111011T133000 DTSTAMP:20111021T115623 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20884 UID:http://web2expo.com/ny--s2011-10-11-13:30--20884 SUMMARY:What's Your Social Media Architecture? DESCRIPTION:Presented by Joshua Ross (Fleishman Hillard). Social media h as enormous potential to reshape business but right now corporate use of social media is a mess. With the barriers to creating a social me dia presence approaching one-click simplicity organizations are developi ng a vast, disconnected constellation of social media sites. Organizati ons need a social media architecture. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T151000 DTSTART;TZID=US/Eastern:20111011T145000 DTSTAMP:20111025T214534 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20155 UID:http://web2expo.com/ny--s2011-10-11-14:50--20155 SUMMARY:Social Media Mythbusters DESCRIPTION:Presented by Peter Kim (Dachis Group). Social media marketin g gurus pump catchphrases that have become commonplace. Businesses that focus on the learnings of early social media will find themselves no bet ter off than the early pioneers who found themselves with figurative con sumer arrows in their backs. This session will focus on what worked earl y on, why it doesn't work now, and how to create and capture value from social business. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T154000 DTSTART;TZID=US/Eastern:20111011T152000 DTSTAMP:20111019T162104 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21289 UID:http://web2expo.com/ny--s2011-10-11-15:20--21289 SUMMARY:Sharing 2.0: Creation, curation, and the video-sharing ecosystem DESCRIPTION:Presented by Timothy Shey (YouTube Next Lab). Online video i s about uploading video and building audiences and businesses, right? Ma ybe last year. The latest wave of innovation in online video is reinvent ing sharing and enabling curation to create fresh and compelling enterta inment experiences... something television pros might even call “program ming,” and not the kind that involves lines of code. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T095000 DTSTART;TZID=US/Eastern:20111012T090000 DTSTAMP:20111013T011211 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21028 UID:http://web2expo.com/ny--s2011-10-12-09:00--21028 SUMMARY:You’ve Successfully Attracted a Twitter Following; Now What? DESCRIPTION:Presented by Victoria Harres (PR Newswire). You set up your brand Twitter account. Maybe it was part of a larger strategy or maybe i t was a task you assigned to an intern because everyone said your compan y "needed to be on Twitter." END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T111000 DTSTART;TZID=US/Eastern:20111012T102000 DTSTAMP:20111014T125411 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20718 UID:http://web2expo.com/ny--s2011-10-12-10:20--20718 SUMMARY:Building a Social Library DESCRIPTION:Presented by Ben Vershbow (New York Public Library), Michael Lascarides (The New York Public Library), Johannes Neuer (The New York Public Library), Angela Montefinise (New York Public Library). As collec tions increasingly turn digital and eBooks become ubiquitous, libraries are also changing how they connect with patrons. The New York Public Lib rary, one of the largest in the United States, has become the number one public library in the world in social media, leveraging staff and socia l tools to connect hundreds of thousands of users with its collections a nd services. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T121500 DTSTART;TZID=US/Eastern:20111012T112500 DTSTAMP:20111014T125413 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21315 UID:http://web2expo.com/ny--s2011-10-12-11:25--21315 SUMMARY:The SEO vs. SMO Debate…Bring it On! DESCRIPTION:Presented by Rachel Sklar (Change The Ratio ), Ben Elowitz (Wetpaint), Vanessa Fox (Nine By Blue). Come watch this lively and provo cative debate between Vanessa Fox (representing SEO) and Ben Elowitz (re presenting SMO) as they duke it out about the merits of SEO vs. SMO. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T142000 DTSTART;TZID=US/Eastern:20111012T133000 DTSTAMP:20111111T143740 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20776 UID:http://web2expo.com/ny--s2011-10-12-13:30--20776 SUMMARY:Cracking The Facebook Feed DESCRIPTION:Presented by Ruben Quinones (Path Interactive). Harness the power of Facebook marketing by employing the latest techniques being lev eraged by successful marketers. Learn how to best penetrate one of the s ingle most important elements of facebook, the "News Feed". END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T151000 DTSTART;TZID=US/Eastern:20111012T145000 DTSTAMP:20111014T194747 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20789 UID:http://web2expo.com/ny--s2011-10-12-14:50--20789 SUMMARY:Finding the Keys to the Kingdom: Successful User Acquisition DESCRIPTION:Presented by Kate Huyett (HowAboutWe). An intimate discussi on of how new companies can tackle the most critical question of every c onsumer-facing app: How do we acquire users? The conversation will inclu de a case study of what's worked and what hasn't for HowAboutWe.com, inc luding marketing, paid acquisition, press coverage, social media & more. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T154000 DTSTART;TZID=US/Eastern:20111012T152000 DTSTAMP:20111012T195823 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20759 UID:http://web2expo.com/ny--s2011-10-12-15:20--20759 SUMMARY:Throwing Out the Comfy Old Couch: Avoiding Pitfalls of a Product Redesign DESCRIPTION:Presented by Avi Muchnick (Aviary, inc). Redesigning a produ ct that is used by a loyal, rabid audience has a lot of pitfalls. I made and learned from many mistakes during various product redesigns and wou ld like to pass the knowledge forward so others planning to launch new p roduct versions won’t make the same mistakes. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T113500 DTSTART;TZID=US/Eastern:20111013T111500 DTSTAMP:20111019T162413 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20422 UID:http://web2expo.com/ny--s2011-10-13-11:15--20422 SUMMARY:Viral Videos: Hacking YouTube DESCRIPTION:Presented by Prerna Gupta (Khush). Learn the secrets of vira l videos, and how you can "hack" YouTube to get millions of views for yo ur product demos. In this session, Prerna Gupta, CEO of app development studio Khush, will discuss the science behind viral video production, an d how she used these techniques to garner 100 million views for her demo videos of LaDiDa, which is now a Top 10 Music iPhone App. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T120500 DTSTART;TZID=US/Eastern:20111013T114500 DTSTAMP:20110630T215249 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20657 UID:http://web2expo.com/ny--s2011-10-13-11:45--20657 SUMMARY:Using Branded Content to Put Social into Social Advertising DESCRIPTION:Presented by Jon Steinberg (BuzzFeed). 68% of companies plan to shift marketing funds from traditional forms to branded content in t he coming year. And 35% of branded content spending in 2010 was electron ic. How can your brand engage in this trend and harness social media to spread your stories, videos, and images in a viral fashion? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T140500 DTSTART;TZID=US/Eastern:20111013T131500 DTSTAMP:20111014T125436 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20400 UID:http://web2expo.com/ny--s2011-10-13-13:15--20400 SUMMARY:Twitter Marketing According To The Onion - How We Won The #Oscar s, The #SuperBowl And Turned #HorseMasturbation Into A Trending Topic In Service Of Our TV Shows DESCRIPTION:Presented by Baratunde Thurston (The Onion), Matt Kirsch (Th e Onion). The Onion’s digital masterminds provide a behind-the-scenes lo ok at their near-scientific live Twitter event coverage from the Super B owl to the Oscars; dominating trending topics, gaining thousands of foll owers, and watching web traffic numbers soar. It was all tied to the sim ultaneous marketing of "Onion News Network" on IFC and "Onion SportsDome " on Comedy Central. And it was awesome. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T151000 DTSTART;TZID=US/Eastern:20111013T142000 DTSTAMP:20111019T012023 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21619 UID:http://web2expo.com/ny--s2011-10-13-14:20--21619 SUMMARY:Successful Online Communities--Brought to You by the Muppets DESCRIPTION:Presented by Deanna Zandt (Deanna Zandt). What makes for a s uccessful ecosystem of tools and users? How can businesses and communiti es alike plan for a shifting landscape with lightspeed breakthroughs and changes? In this session, we'll look at five big, inspiring ideas for c ommunity online--brought to you, surprisingly, by the Muppets. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T161500 DTSTART;TZID=US/Eastern:20111013T152500 DTSTAMP:20111019T161901 LOCATION:New York West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22248 UID:http://web2expo.com/ny--s2011-10-13-15:25--22248 SUMMARY:Prepare for the 2012 Social Media Landscape DESCRIPTION:Presented by Wayne Sutton (SocialWayne.com/Entrepreneur). In this session, we'll look at what's in flux in social media and business , and we'll cover what's next. Drawing on extensive research and case st udies, we'll explore the platforms, information and staffing you to prep are your organization for success in 2012. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111010T120000 DTSTART;TZID=US/Eastern:20111010T090000 DTSTAMP:20111019T161842 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20672 UID:http://web2expo.com/ny--s2011-10-10-09:00--20672 SUMMARY:Designing for Tablet Experiences DESCRIPTION:Presented by Henrik Olsen (Hot Studio Inc.,). If you’re read y to jump into designing for tablets, this will be a great two-part work shop for you. Given the mass adoption of tablet devices over this past y ear,this workshop has been created to present the fundamentals of design ing tablet applications as well as tablet optimized web sites. Learn fro m a leader in adopting classic design principles to the rapidly evolving world of tablets. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111010T160000 DTSTART;TZID=US/Eastern:20111010T130000 DTSTAMP:20111025T213529 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21127 UID:http://web2expo.com/ny--s2011-10-10-13:00--21127 SUMMARY:New Metrics for New Media DESCRIPTION:Presented by Margaret Francis (Exact Target/ CoTweet), Susan Etlinger (Altimeter Group), Blake Robinson (False Idols). n this worksh op, we’ll examine how social media metrics are evolving, how leading bra nds are approaching the many challenges of social media measurement and which blend of quantitative and qualitative data can best illuminate onl ine relationships. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T095000 DTSTART;TZID=US/Eastern:20111011T090000 DTSTAMP:20111012T221752 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21834 UID:http://web2expo.com/ny--s2011-10-11-09:00--21834 SUMMARY:Eight Lessons for Developing Tablet Apps (for Non-Developers) DESCRIPTION:Presented by Scott Smith (Time, Inc.). This session will cov er the ins and outs of tablet application development from a non-develop er’s perspective, based on the experience of launching a suite of applic ations across a range of tablets. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T111000 DTSTART;TZID=US/Eastern:20111011T102000 DTSTAMP:20111024T225949 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20329 UID:http://web2expo.com/ny--s2011-10-11-10:20--20329 SUMMARY:The Last Big Undisrupted Market: The Opportunity for Civic Start ups DESCRIPTION:Presented by Nick Grossman (Civic Commons/OpenPlans). So muc h of the culture of the web stands in stark contrast to our notions of w hat it’s like to work with the government, but a lot is quietly changin g, and there’s increasingly an opportunity for web 2.0 teams to make a r eal impact on the $166B government technology market. There's money to b e made, but glory as well, as this largest of our public institutions is in desperate need of disruption. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T121500 DTSTART;TZID=US/Eastern:20111011T112500 DTSTAMP:20110818T222000 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20764 UID:http://web2expo.com/ny--s2011-10-11-11:25--20764 SUMMARY:Social Media as a Recruiting Strategy DESCRIPTION:Presented by Charlie O'Donnell (First Round Capital). If som eone were to ask you the three best recruiting sites, would you come up with Meetup, Wordpress, and Twitter? As job candidates abandon the Mons ter.com's of the world, startups in particular have to come up with new and innovative ways to make their opportunities stand out from the rest. Find out how you can use social media to create a sustainable and effe ctive recruiting strategy. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T142000 DTSTART;TZID=US/Eastern:20111011T133000 DTSTAMP:20111014T194628 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20650 UID:http://web2expo.com/ny--s2011-10-11-13:30--20650 SUMMARY:Creation, Curation, and the Ethics of Content Strategy DESCRIPTION:Presented by Margot Bloomstein (Appropriate, Inc.). From Deg as to Danger Mouse, do you create or curate content? As user experience matures, content strategy focuses on messaging, hierarchy, and taxonomy. Innocent choices? Or politics, discrimination, and a dark side of desig n? We’ll put a lens on the new publishing landscape and hear from tradit ional curators to address the ethical impact of content strategy - and s ee errors of teams that don't. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T151000 DTSTART;TZID=US/Eastern:20111011T145000 DTSTAMP:20111017T145017 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20869 UID:http://web2expo.com/ny--s2011-10-11-14:50--20869 SUMMARY:The Lean Startup DESCRIPTION:Presented by Andres Glusman (Meetup). Learn how to apply Lea n Startup / Customer Development beyond 2 guys in a garage. Andres Glusm an, Meetup’s VP of Strategy and Community, will share how Meetup execute s customer development at scale. He'll discuss quantitative and qualitat ive methods Meetup uses for customer discovery and validation (including Meetup’s in-house usability lab which will have conducted 600+ sessions each year). END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T154000 DTSTART;TZID=US/Eastern:20111011T152000 DTSTAMP:20110725T173317 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20396 UID:http://web2expo.com/ny--s2011-10-11-15:20--20396 SUMMARY:New York’s Entrepreneurs: Making the City Work for You DESCRIPTION:Presented by Seth Pinsky (NYCEDC). Seth Pinsky, President o f New York City Economic Development Corporation - the City’s major engi ne for economic growth - will describe the rapid changes taking place in New York City’s startup scene and how the City is creating an ecosystem of entrepreneurship, transforming the City's economy in an increasingly competitive world. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T095000 DTSTART;TZID=US/Eastern:20111012T090000 DTSTAMP:20111019T162133 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21290 UID:http://web2expo.com/ny--s2011-10-12-09:00--21290 SUMMARY:The Secret Path to Success in Online Video DESCRIPTION:Presented by Dina Kaplan (blip.tv). When it comes to online video, what works is counter to all conventional wisdom and everything y ou've heard about mainstream media. Blip.tv co-founder Dina Kaplan will explain how and why some online series producers are earning more than a million dollars a year, and what the rest of us can learn from them. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T111000 DTSTART;TZID=US/Eastern:20111012T102000 DTSTAMP:20110630T214251 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20678 UID:http://web2expo.com/ny--s2011-10-12-10:20--20678 SUMMARY:How to Speak Geek DESCRIPTION:Presented by Ingrid Alongi (Quick Left, Inc.), Katherine Nel son-Reid (RedKatalyst Consulting), Hao Truong (Foodzie). How can you lau nch a digital product, or maintain the digital relevancy of an existing one, if you don’t parlez vouz developer? Three co-founders of technology companies, two technical, one not, will discuss how to hire the right d evelopment team and overcome communication barriers to build/maintain mi nd-boggling digital web and mobile applications. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T121500 DTSTART;TZID=US/Eastern:20111012T112500 DTSTAMP:20111017T224056 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20630 UID:http://web2expo.com/ny--s2011-10-12-11:25--20630 SUMMARY:Amundsen's Dogs, Information Halos and APIs DESCRIPTION:Presented by Sam Ramji (Apigee). In the past year, the conve rsation has shifted from “Do we need an API?” to “What is our API strate gy?”. In this session, we’ll learn how to leverage API strategy “buildin g blocks” into success in the mobile, multichannel, application-driven W eb. We will look at platform kings and failures to determine common patt erns in API success - from market segment to channel model, metrics to m anpower. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T142000 DTSTART;TZID=US/Eastern:20111012T133000 DTSTAMP:20111014T125419 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21852 UID:http://web2expo.com/ny--s2011-10-12-13:30--21852 SUMMARY:Analytics: What You Need to Know Before You Start DESCRIPTION:Presented by Adele McAlear (Edelman Digital). So, you want t o start a social media monitoring program. That's great--but what do you need to know before you get started? In this session, we'll help you ge t off on the right foot with effective planning. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T151000 DTSTART;TZID=US/Eastern:20111012T145000 DTSTAMP:20111014T125423 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20506 UID:http://web2expo.com/ny--s2011-10-12-14:50--20506 SUMMARY:The Email Gold Rush - Seeking Opportunity in Recent Changes to t he Inbox DESCRIPTION:Presented by Jared Goralnick (AwayFind). Email is the larges t use of our time and most comprehensive database of our activities, but before recent changes to platforms like Microsoft Exchange and Google G mail, we've had serious barriers to improving the email experience or le veraging its data. Jared Goralnick, Founder of AwayFind and Inbox Love, outlines this opportunity for customer acquisition, user engagement, and the future of email. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T154000 DTSTART;TZID=US/Eastern:20111012T152000 DTSTAMP:20111017T145152 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20276 UID:http://web2expo.com/ny--s2011-10-12-15:20--20276 SUMMARY:Business Development at a Startup DESCRIPTION:Presented by Adam Goldstein (Hipmunk). Starting a company of ten involves a few critical "first deals" that determine whether the com pany will be able to launch and sustain itself. This talk will tell the story of Hipmunk, a search site that broke into the notoriously difficul t travel industry, from the perspective of the co-founder who got the in itial deals that allowed Hipmunk to take off. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T113500 DTSTART;TZID=US/Eastern:20111013T111500 DTSTAMP:20111014T125428 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20727 UID:http://web2expo.com/ny--s2011-10-13-11:15--20727 SUMMARY:From Zero to 30M Mobile App Installs--with Meaningful Revenue DESCRIPTION:Presented by lisa sullivan-cross (Dictionary.com). Learn how to quickly grow your mobile base and increase your revenue Share our su ccess: What we found when growing from 0- 30 million installs, across th e 4 major platforms, in just over 1 year Leverage the data: Product de v and marketing advice on tailoring apps for each platform based on usag e data Bring in the revenue: Key tactics to get the most return from you r mobile channel END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T120500 DTSTART;TZID=US/Eastern:20111013T114500 DTSTAMP:20111111T145101 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21602 UID:http://web2expo.com/ny--s2011-10-13-11:45--21602 SUMMARY:The Pluses and Minuses of Google+ DESCRIPTION:Presented by Adria Richards (ButYoureAGirl). Over the summer , Google+, a new social network, was launched to much fanfare. While so me have touted it as a Facebook-killer, others wonder whether we need (a nd have time for) yet another social site. In this session, we'll look a t the features that distinguish Google+, particularly for businesses. We 'll also discuss reasons to be cautious in adopting it. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T140500 DTSTART;TZID=US/Eastern:20111013T131500 DTSTAMP:20111013T183134 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20545 UID:http://web2expo.com/ny--s2011-10-13-13:15--20545 SUMMARY:Law and Data DESCRIPTION:Presented by Christina Gagnier (Gagnier Margossian LLP). Mor e unruly than data itself is the law concerning it. The power of data is unprecedented as are the legal challenges relating to its collection an d maintenance, for both consumers and advertisers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T151000 DTSTART;TZID=US/Eastern:20111013T142000 DTSTAMP:20110630T215709 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20872 UID:http://web2expo.com/ny--s2011-10-13-14:20--20872 SUMMARY:Non-Traditional Hiring: Mining Your Customer Community as a Rich Hiring Pool DESCRIPTION:Presented by Elisa Camahort Page (BlogHer). Your user base possesses hidden talents. Look beyond resumes, degrees and expand your d efinition of "who you know." END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T161500 DTSTART;TZID=US/Eastern:20111013T152500 DTSTAMP:20111017T145234 LOCATION:Conference Room D URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20539 UID:http://web2expo.com/ny--s2011-10-13-15:25--20539 SUMMARY:Brazil Is Hot DESCRIPTION:Presented by Leon Kulikowski (Blendix). You know that Brazil is a growing market. You also know that, in a few years, we will host t he World Cup and then the Olympics. But what's happening on the web in B razil? Come to this explanatory session and understand how we use web, w hat we love about it and the many interesting opportunities here now. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111010T120000 DTSTART;TZID=US/Eastern:20111010T090000 DTSTAMP:20111017T144901 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21103 UID:http://web2expo.com/ny--s2011-10-10-09:00--21103 SUMMARY:The New Startup Stack DESCRIPTION:Presented by Trevor Burnham (Pragmatic Programmers). This wo rkshop will focus on using CoffeeScript on the server side with Node.js and the Express framework. We'll build a full-fledged backend, complete with MongoDB persistence and unit tests. On the front-end, we'll use Bac kbone.js and HTML5's local storage to handle data monitoring and syncing . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111010T160000 DTSTART;TZID=US/Eastern:20111010T130000 DTSTAMP:20111110T195700 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21104 UID:http://web2expo.com/ny--s2011-10-10-13:00--21104 SUMMARY:HTML5 and the dawn of rich mobile web applications DESCRIPTION:Presented by James Pearce. Learn how web technologies such a s HTML5, CSS3 and JavaScript are enabling a new genre of beautiful, powe rful, cross-platform mobile applications. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T095000 DTSTART;TZID=US/Eastern:20111011T090000 DTSTAMP:20111017T144941 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21528 UID:http://web2expo.com/ny--s2011-10-11-09:00--21528 SUMMARY:Flickr PuSH: Real-time Updates on the Cheap for Fun and Profit DESCRIPTION:Presented by Neil Walker (Flickr), Nolan Caudill (Yahoo/Flic kr). Learn how Flickr recently added PubSub features to its API. We'll t ake a look at what we built, why, and how. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T111000 DTSTART;TZID=US/Eastern:20111011T102000 DTSTAMP:20111014T194617 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20397 UID:http://web2expo.com/ny--s2011-10-11-10:20--20397 SUMMARY:NPR Everywhere: Even better APIs and Content Strategies DESCRIPTION:Presented by Zach Brand (NPR, Digital media). Good architect ure of systems and flexibility of content has also allowed NPR to have t he freedom and agility to quickly deploy solid user experience and elega nt design to multiple platforms. This presentation will cover how NPR im proved the code inside its API to be more efficient, while meeting new a nd evolving product needs. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T121500 DTSTART;TZID=US/Eastern:20111011T112500 DTSTAMP:20111020T223349 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20867 UID:http://web2expo.com/ny--s2011-10-11-11:25--20867 SUMMARY:HTML(5) Now DESCRIPTION:Presented by Tantek Çelik (tantek.com). HTML5 has captured t he minds & hearts of web developers with impressive demos in cutting edg e browsers. But what can you actually depend on this month? And is anyth ing dependable in a “living specification”? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T142000 DTSTART;TZID=US/Eastern:20111011T133000 DTSTAMP:20111017T145008 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20890 UID:http://web2expo.com/ny--s2011-10-11-13:30--20890 SUMMARY:Scaling High-availability Infrastructure in the Cloud at Twilio DESCRIPTION:Presented by Evan Cooke (Twilio). This talk describes how we 've divided "in-flight" and "post-flight" data into separate datastores implemented using a range of technologies. We'll review the lessons we' ve learned building and maintaining a system that supports an API used b y more than 35,000 developers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T151000 DTSTART;TZID=US/Eastern:20111011T145000 DTSTAMP:20111017T163525 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20929 UID:http://web2expo.com/ny--s2011-10-11-14:50--20929 SUMMARY:Data Jujitsu - Turning Data Into Product DESCRIPTION:Presented by DJ Patil (Greylock Partners). It’s well know th at the ability to leverage data has reached a new level of critical impo rtance in organizations to improve decision making. Now, with commodity technologies, it is possible to cheaply create data products that can h ave a massive impact on the business. In this talk I’ll walk though the product philosophy I’ve found works best to rapidly test and deploy dat a products. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T154000 DTSTART;TZID=US/Eastern:20111011T152000 DTSTAMP:20111012T133513 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20486 UID:http://web2expo.com/ny--s2011-10-11-15:20--20486 SUMMARY:Building a network of open data sensors in Japan DESCRIPTION:Presented by Sean Bonner (Safecast). Safecast started as a few emails between friends trying to find reliable information on radiat ion levels in Japan and turned into a full fledged network of sensors pr oving open data from around the country. This was not a clear path and t his talk will explain how the problem became the solution and the stopga ps became the mission. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T095000 DTSTART;TZID=US/Eastern:20111012T090000 DTSTAMP:20111110T212939 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21203 UID:http://web2expo.com/ny--s2011-10-12-09:00--21203 SUMMARY:The Impact of Ads on Performance and Improving Perceived Perform ance DESCRIPTION:Presented by Julia Lee (Yahoo! Inc.). Web performance and ad performance go hand in hand and often, ads impact web performance far m ore than we realize. This presentation talks about the display ad ecosys tem, how display ads are integrated into Web2.0 applications, and their impact on different aspects of latency and user experience. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T111000 DTSTART;TZID=US/Eastern:20111012T102000 DTSTAMP:20111019T162150 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22161 UID:http://web2expo.com/ny--s2011-10-12-10:20--22161 SUMMARY:Kill the Noise: HTML5?…Flash?…Screw It! Just Make Something Awes ome DESCRIPTION:Presented by Ryan Hefner (Vimeo), Christoph Ono (GBKS). In t his presentation, Christoph and Ryan will go through a series of case st udies and examples that focus on the goals of the project and a look int o the craft that went into it's completion, highlighting on the technolo gy decisions and compromises that were made in order to ship a quality p roduct. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T121500 DTSTART;TZID=US/Eastern:20111012T112500 DTSTAMP:20111017T145121 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21314 UID:http://web2expo.com/ny--s2011-10-12-11:25--21314 SUMMARY:Mozilla Beyond The Browser DESCRIPTION:Presented by Brendan Eich (Mozilla). Mozilla has a mission t o fight for the user. In a world of mobile devices, tablets, cloud servi ces, and "apps", this means moving beyond the browser with new initiativ es. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T142000 DTSTART;TZID=US/Eastern:20111012T133000 DTSTAMP:20111017T145129 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20646 UID:http://web2expo.com/ny--s2011-10-12-13:30--20646 SUMMARY:Cloud Computing: Bubble or Revolution DESCRIPTION:Presented by Robert Scoble (Rackspace Hosting), Allan Leinwa nd (Zynga), Brad Hargreaves (General Assembly), John Engates (Rackspace Hosting), Ari Levy (Bloomberg News). Rackspace's Robert Scoble will lea d a panel discussion of journalists and industry experts about how the c loud is a revolutionary shift in the technology landscape. The panel wi ll focus on the long term developments of the cloud, how it’s a natural evolution from virtualization and how it truly represents the evolution of technology. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T151000 DTSTART;TZID=US/Eastern:20111012T145000 DTSTAMP:20111018T190819 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20420 UID:http://web2expo.com/ny--s2011-10-12-14:50--20420 SUMMARY:Building your Mobile App Ecosystem DESCRIPTION:Presented by Andre Charland (Nitobi Inc.). Are you searching for the most effortless, economical way to add mobile to your mix? Lear n why building mobile apps using open standards, like HTML5, and open so urce can produce better apps at a lower cost than native development. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T154000 DTSTART;TZID=US/Eastern:20111012T152000 DTSTAMP:20111012T143940 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22653 UID:http://web2expo.com/ny--s2011-10-12-15:20--22653 SUMMARY:Going It Alone - Taking Your Shot Without Cofounders or Teamwork DESCRIPTION:Presented by Ted Roden (Fancy Hands). For background: I quit my job at NYT, while I had two kids and a wife to support. I "took my s hot" without cofounders, funding, or any other employees. My talk is abo ut why that's a good thing to do. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T113500 DTSTART;TZID=US/Eastern:20111013T111500 DTSTAMP:20111111T144649 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20562 UID:http://web2expo.com/ny--s2011-10-13-11:15--20562 SUMMARY:Mobile is Different: Lessons Learned Bringing CouchDB to iOS and Android DESCRIPTION:Presented by J Chris Anderson (Couchbase). Apache CouchDB's replication and sync capabilities make it ideal as a datastore on mobile devices, but porting CouchDB on mobile came with its own set of unique challenges. Learn some of the unexpected changes you will make to your software you move your project onto mobile devices. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T120500 DTSTART;TZID=US/Eastern:20111013T114500 DTSTAMP:20111013T171606 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20681 UID:http://web2expo.com/ny--s2011-10-13-11:45--20681 SUMMARY:Challenges and successes in predicting web form user inputs DESCRIPTION:Presented by Sumit Amar (Microsoft Corporation). This idea i s about using captured user interactions to build predictions for the we b form entry points considering their current edits as the evidence poin ts. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T140500 DTSTART;TZID=US/Eastern:20111013T131500 DTSTAMP:20111111T150107 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21072 UID:http://web2expo.com/ny--s2011-10-13-13:15--21072 SUMMARY: HTML5 Showcase for Web Developers: The Wow and the How DESCRIPTION:Presented by Pete LePage (Google). We'll share the strengths and extents of HTML5, showing magnificent demos of bleeding-edge featur es. Digging into high-fidelity graphics, performance, and system integra tion, we’ll break each demo down on the big screen to show how it was co nstructed. Then we’ll show you how to use HTML5 to its full potential in your own projects. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T151000 DTSTART;TZID=US/Eastern:20111013T142000 DTSTAMP:20111111T150119 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21312 UID:http://web2expo.com/ny--s2011-10-13-14:20--21312 SUMMARY:Metrics-driven Engineering at Etsy DESCRIPTION:Presented by Mike Brittain. Sixty-five engineers at Etsy dep loy code more than 30 times a day with continuous deployment. Learn abou t the tools we've put in place to monitor our infrastructure and applica tion health throughout the day, and how this is a shared effort between our engineering and operations team effort. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T161500 DTSTART;TZID=US/Eastern:20111013T152500 DTSTAMP:20111014T180934 LOCATION:Conference Room E URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20512 UID:http://web2expo.com/ny--s2011-10-13-15:25--20512 SUMMARY:Cloud 101: Basics of using and controlling cloud-based applicat ions DESCRIPTION:Presented by Alex Kilpatrick (Tactical Information Systems), Mary Haskett (Tactical Informations Systems). This talk will present th e basics of the Amazon cloud, concentrating on the differences between c loud-based management and conventional server management. Topics inclu de cloud storage, cloud instances and provisioning, cloud pricing, datab ase instances, and cloud security. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T111000 DTSTART;TZID=US/Eastern:20111012T102000 DTSTAMP:20111012T175415 LOCATION:Liberty 3 URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22184 UID:http://web2expo.com/ny--s2011-10-12-10:20--22184 SUMMARY:Blowing It Up DESCRIPTION:Presented by Cindy Gallop (IfWeRanTheWorld). There’s a diffe rent kind of Matrix out there, and it’s the way business operates in the old world order. But it doesn’t have to be that way. Join Cindy Gallop for a conversation on rethinking, reinventing and redesigning your busin ess for the future. Please come prepared to share your own experiences, challenges and questions. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T121500 DTSTART;TZID=US/Eastern:20111012T112500 DTSTAMP:20111005T202221 LOCATION:Liberty 3 URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21817 UID:http://web2expo.com/ny--s2011-10-12-11:25--21817 SUMMARY:The Psychology of Music and How It Can Be Used To Enhance and Cr eate New Links With Consumers DESCRIPTION:Presented by Yale Fox (The 194 Group). A conversation with Y ale Fox END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T121500 DTSTART;TZID=US/Eastern:20111011T112500 DTSTAMP:20111014T014838 LOCATION:Liberty 3 URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22149 UID:http://web2expo.com/ny--s2011-10-11-11:25--22149 SUMMARY:Cause Marketing: What's Working and What Isn't DESCRIPTION:Presented by Oliver Hurst-Hiller (DonorsChoose.org). Bring y our own experiences and questions to this conversation w/Oliver Hurst-Hi ller, the CTO & EVP of Product for DonorsChoose.org. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T151000 DTSTART;TZID=US/Eastern:20111013T142000 DTSTAMP:20110930T210331 LOCATION:Liberty 3 URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22196 UID:http://web2expo.com/ny--s2011-10-13-14:20--22196 SUMMARY:Does standard conformance matter? DESCRIPTION:Presented by Tristan Louis (Keepskor). HTML5, CSS3 & JavaScr ipt are all supported by modern browsers. But the same modern browsers are hampered when it comes to improving performance by the fact that mos t of the code behind the web is written in a non-standard fashion. Shoul d standard conformance be one of the checks when creating sites or shoul d the development community ignore it and let the browser makers deal wi th it? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T142000 DTSTART;TZID=US/Eastern:20111012T133000 DTSTAMP:20111019T011351 LOCATION:Liberty 3 URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22206 UID:http://web2expo.com/ny--s2011-10-12-13:30--22206 SUMMARY:The Coming Wave: Exploring Women, Innovation, and Social Technol ogy DESCRIPTION:Presented by Jessica Faye Carter (Toour). Conversation with Jessica Faye Carter END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T111000 DTSTART;TZID=US/Eastern:20111011T102000 DTSTAMP:20111012T030112 LOCATION:Liberty 3 URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22268 UID:http://web2expo.com/ny--s2011-10-11-10:20--22268 SUMMARY:How Biz Dev *Really* Works DESCRIPTION:Presented by Karin Klein (Bloomberg). Conversation with Kari n Klein, Bloomberg END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T111000 DTSTART;TZID=US/Eastern:20111011T102000 DTSTAMP:20111111T151504 LOCATION:Riverside Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21610 UID:http://web2expo.com/ny--s2011-10-11-10:20--21610 SUMMARY:The future of ecommerce: frictionless, social and everywhere. DESCRIPTION:Presented by Cliff Conneighton (Elastic Path Software). The continual evolution in connected technology and prevalent presence of so cial media has moved ecommerce beyond the traditional retail model. The new frontier in ecommerce is now in digital media, content, and how it i s delivered—the “internet of things”. As consumers demand more than just a shopping cart, enterprises must provide an experience that is fr ictionless, social and everywhere. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T151000 DTSTART;TZID=US/Eastern:20111012T145000 DTSTAMP:20111013T130800 LOCATION:Riverside Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22027 UID:http://web2expo.com/ny--s2011-10-12-14:50--22027 SUMMARY:An expert's guide to making a website slow! Anti-design patterns DESCRIPTION:Presented by Bob Buffone (Yottaa). Slow websites are bad for business and bad for users. Learn how to prevent them by learning the p atterns for making a website slow. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T154000 DTSTART;TZID=US/Eastern:20111011T152000 DTSTAMP:20111014T194548 LOCATION:Riverside Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22026 UID:http://web2expo.com/ny--s2011-10-11-15:20--22026 SUMMARY:Web Performance Optimization - The Secret Sauce for Successful W eb Sites DESCRIPTION:Presented by Coach Wei (Yottaa Inc). A million years ago, th e secret sauce for successful websites was SEO. Nowadays everyone is do ing SEO. The secret sauce today is WPO (Web Performance Optimization). END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T121500 DTSTART;TZID=US/Eastern:20111011T112500 DTSTAMP:20111012T133323 LOCATION:Riverside Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22024 UID:http://web2expo.com/ny--s2011-10-11-11:25--22024 SUMMARY:Why you have less than a second to deliver exceptional performan ce DESCRIPTION:Presented by Alois Reitbauer (dynaTrace Software). This talk is about the hard rules of delivering exceptional performance. Your use rs won’t wait more than 2 seconds for a web application to load. They ex pect interactions to be instantaneous. If you subtract network time and client side processing this less from less than a second to a couple of hundred milliseconds. Learn what this means for your business applicatio ns. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T121500 DTSTART;TZID=US/Eastern:20111012T112500 DTSTAMP:20111017T142314 LOCATION:Riverside Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22083 UID:http://web2expo.com/ny--s2011-10-12-11:25--22083 SUMMARY:Developers Meet Windows Phone – Delighting Your Users Just Got E asier DESCRIPTION:Presented by Danilo Diaz (Microsoft). In this session we wil l show you how to take advantage of the proven Windows Phone platform an d design principles that allow developers of all skill levels to create engaging and intuitive apps. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T151000 DTSTART;TZID=US/Eastern:20111011T145000 DTSTAMP:20110921T174751 LOCATION:Riverside Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22195 UID:http://web2expo.com/ny--s2011-10-11-14:50--22195 SUMMARY:From Intent to Expression: The Meaning of Payments in the Web 2. 0 World DESCRIPTION:Presented by Ben Saren (Litle & Co.). Digital payments are c ustomer expressions - statements of behavior and interest. Payments inte lligence is the next layer of CRM which Web 2.0 demands. Join this discu ssion about the future of digital transactions, what they tell you about your consumers, what you need to learn from the data, where to get it, and how to act on it. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T095000 DTSTART;TZID=US/Eastern:20111011T090000 DTSTAMP:20111110T200935 LOCATION:Riverside Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22274 UID:http://web2expo.com/ny--s2011-10-11-09:00--22274 SUMMARY:It's More Than Just Payments DESCRIPTION:Presented by Carleligh Jaques (Visa). With mobile payments j ust the tip of the digital wallet iceberg, there are many new products a nd services on the horizon that will improve the consumer payment experi ence. This session will examine what is happening in this space today, a nd explore what Visa is doing to reinvent how consumers pay and get paid . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T111000 DTSTART;TZID=US/Eastern:20111012T102000 DTSTAMP:20110927T184349 LOCATION:Riverside Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22287 UID:http://web2expo.com/ny--s2011-10-12-10:20--22287 SUMMARY:Go Inside the Minds of Over 1,700 CMOs DESCRIPTION:Presented by Cindy Finnecy (IBM). What are the key trends th at impact marketing today and have the potential to transform the discip line? How are marketing executives responding to the increasing influenc e of social media, big data and the escalating demands of more knowledge able, empowered customers? How are they managing the digital transformat ion that is changing the way people communicate and interact? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T095000 DTSTART;TZID=US/Eastern:20111011T090000 DTSTAMP:20111012T042548 LOCATION:Conference Room F URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21815 UID:http://web2expo.com/ny--s2011-10-11-09:00--21815 SUMMARY:The BlackBerry Web Application platform is going to blow your mi nd! DESCRIPTION:Presented by Adam Stanley (Research In Motion). The BlackBer ry Web application platform has gone through some amazing enhancements i n the past year: WebWorks SDK, WebKit, Flash, new development tools, HTM L5, Web inspector, etc. Come to this session to learn how to easily tra nsform your amazing HTML5 and Flash content into exciting BlackBerry Sma rtphone and PlayBook applications. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T111000 DTSTART;TZID=US/Eastern:20111012T102000 DTSTAMP:20111012T144830 LOCATION:Conference Room F URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22084 UID:http://web2expo.com/ny--s2011-10-12-10:20--22084 SUMMARY:You can level the playing field in the 2012 elections by harness ing mobile, social and cloud DESCRIPTION:Presented by Abe Pachikara (Microsoft), Evan Burfield (Synte ractive). Join our discussion to learn how you can make a material diffe rence in this election cycle about issues important to you, by combining the social marketing skills you use for work assignments with free reso urces such as: OData based service implementation for mobile apps; tap p olling/election data; and TownHall. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T151000 DTSTART;TZID=US/Eastern:20111011T145000 DTSTAMP:20110912T183053 LOCATION:Conference Room F URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22124 UID:http://web2expo.com/ny--s2011-10-11-14:50--22124 SUMMARY:Insight into SMBs: Cloud Adoption Trends & Drivers DESCRIPTION:Presented by Drew Jenkins (SoftLayer). Priorities of SMB CIO ’s. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T142000 DTSTART;TZID=US/Eastern:20111012T133000 DTSTAMP:20111121T180658 LOCATION:Conference Room F URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22087 UID:http://web2expo.com/ny--s2011-10-12-13:30--22087 SUMMARY:What happens when you stop listening to your customers? The Hotm ail team will tell you what happens – and what we’ve done to get back on track. DESCRIPTION:Presented by Galileo Vieira (Microsoft). Think Hotmail is spammy, that it has miniscule storage space, or that it’s old and outdat ed? Join the discussion to hear what we've learned by listening to our c ustomers and see some of our recent product innovations. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T142000 DTSTART;TZID=US/Eastern:20111011T133000 DTSTAMP:20111017T064333 LOCATION:Conference Room F URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22227 UID:http://web2expo.com/ny--s2011-10-11-13:30--22227 SUMMARY:Design Essentials for Executives – Behind the ‘Magic’ DESCRIPTION:Presented by Anthony Franco (EffectiveUI), Michael Salamon ( EffectiveUI). While many of us have an intuitive feel for what works and what doesn’t, understanding the techniques required to validate your hu nches with regard to design is a skill that will define the next generat ion of executives. Attendees will walk away with an understanding for th e design process and the basis for design decisions. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T121500 DTSTART;TZID=US/Eastern:20111011T112500 DTSTAMP:20111017T163323 LOCATION:Conference Room F URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22257 UID:http://web2expo.com/ny--s2011-10-11-11:25--22257 SUMMARY:Secure Cloud Hosting: Real Requirements to Protect Your Data DESCRIPTION:Presented by Chris Hinkley (FireHost). FireHost's Senior Sec urity Engineer will discuss the need for acute awareness to secure data in the Cloud, and how the advancement of the environment has also accele rated the way this technology can be breached. The session will also in clude case studies on attacks and what you need to be asking yourself an d your provider. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T111000 DTSTART;TZID=US/Eastern:20111011T102000 DTSTAMP:20111011T215412 LOCATION:Conference Room F URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22278 UID:http://web2expo.com/ny--s2011-10-11-10:20--22278 SUMMARY:Transform & Modernize your Mission Critical Applications to Rich and Engaging Web 2.0 Social & Mobile Experiences. DESCRIPTION:Presented by Steve Visconti (IBM). Join us and learn how IBM can Modernize your existing applications, and leverage your existing sk ills set to achieve the latest WEB 2.O Social and Mobile User Experience s. Learn how you can exploit your diamond in the rough to grow your busi ness, improve customer satisfaction, and lower operation costs by improv e self-service and employee. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111010T213000 DTSTART;TZID=US/Eastern:20111010T193000 DTSTAMP:20111005T173310 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21068 UID:http://web2expo.com/ny--s2011-10-10-19:30--21068 SUMMARY:Ignite DESCRIPTION:Join us for Ignite, a fun, high-energy evening of “speed pre sentations” given by people like you. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T160500 DTSTART;TZID=US/Eastern:20111011T160000 DTSTAMP:20111013T031342 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21300 UID:http://web2expo.com/ny--s2011-10-11-16:00--21300 SUMMARY:Opening Remarks DESCRIPTION:Presented by Sarah Milstein (TechWeb). Opening remarks by co -chairs Sarah Milstein and Brady Forrest END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T162000 DTSTART;TZID=US/Eastern:20111011T160500 DTSTAMP:20111014T015531 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21192 UID:http://web2expo.com/ny--s2011-10-11-16:05--21192 SUMMARY:Road Map for the Digital City: How @nycgov is Realizing its Digi tal Potential DESCRIPTION:Presented by Rachel Sterne (City of New York). Keynote by Ra chel Sterne, Chief Digital Officer for the City of New York. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T163000 DTSTART;TZID=US/Eastern:20111011T162000 DTSTAMP:20111014T015613 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21080 UID:http://web2expo.com/ny--s2011-10-11-16:20--21080 SUMMARY:What Does It Mean to Be a Media Company Today? DESCRIPTION:Presented by Alexa von Tobel (LearnVest.com). Keynote by Ale xa von Tobel END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T164500 DTSTART;TZID=US/Eastern:20111011T163000 DTSTAMP:20111014T015757 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21252 UID:http://web2expo.com/ny--s2011-10-11-16:30--21252 SUMMARY:David, Meet Goliath: Infusing Major Players with Startup Culture DESCRIPTION:Presented by Anil Dash (Activate), Brad Garlinghouse (AOL, I nc.), Tony Conrad (about.me, True Ventures & Sphere), Jason Shellen (AO L). Keeping the culture of a startup alive can be challenging once it’s incorporated into a large company. Brad Garlinghouse, Tony Conrad and Ja son Shellen talk about bringing start-up culture to the benefit of both parties. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T165500 DTSTART;TZID=US/Eastern:20111011T164500 DTSTAMP:20111014T015833 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21082 UID:http://web2expo.com/ny--s2011-10-11-16:45--21082 SUMMARY:The Lean Startup: How Today's Entrepreneurs Use Continuous Innov ation to Create Radically Successful Businesses DESCRIPTION:Presented by Eric Ries (Lessons Learned). Keynote by Eric Ri es END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T170500 DTSTART;TZID=US/Eastern:20111011T165500 DTSTAMP:20111014T015931 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21784 UID:http://web2expo.com/ny--s2011-10-11-16:55--21784 SUMMARY:How Consumers Will Pay in the Future DESCRIPTION:Presented by Carleligh Jaques (Visa). With mobile payments j ust the tip of the digital wallet iceberg, there are new entrants emergi ng nearly every day. This session will examine the truths and myths of this infant category, and determine what it will take to change consumer behavior for this new technology to take hold. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T172000 DTSTART;TZID=US/Eastern:20111011T170500 DTSTAMP:20111014T020007 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21160 UID:http://web2expo.com/ny--s2011-10-11-17:05--21160 SUMMARY:A Conversation with Fred Wilson and Carlota Perez DESCRIPTION:Presented by Carlota Perez (Cambridge and Sussex Universitie s, UK, and TUT, Estonia), Fred Wilson (Union Square Ventures ). Fred Wil son interviews Carlota Perez. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T173000 DTSTART;TZID=US/Eastern:20111011T172000 DTSTAMP:20111014T020300 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21083 UID:http://web2expo.com/ny--s2011-10-11-17:20--21083 SUMMARY:Innovation in Open Networks and the Media Lab DESCRIPTION:Presented by Joichi Ito (MIT Media Lab). We know from the VC and startup scene that small companies thrive and can disrupt large inc umbents with their agility and speed, but what is the role of academic i nstitutions like the MIT Media Lab and is that an academic equivalent to the Silicon Valley startup scen END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T174000 DTSTART;TZID=US/Eastern:20111011T173000 DTSTAMP:20111012T195515 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20928 UID:http://web2expo.com/ny--s2011-10-11-17:30--20928 SUMMARY:Using Data to Live in a Chaotic World DESCRIPTION:Presented by DJ Patil (Greylock Partners). It's a chaotic wo rld. With the increasing speed of business takes place and in an ever ch anging marker, how do you keep a competitive edge? Through data and adv anced analytics. I'll walk though some example of how some of the best organizations are using data to do exactly this. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T160500 DTSTART;TZID=US/Eastern:20111012T160000 DTSTAMP:20111013T200101 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21301 UID:http://web2expo.com/ny--s2011-10-12-16:00--21301 SUMMARY:Opening Remarks DESCRIPTION:Presented by Brady Forrest (O'Reilly Media, Inc.), Sarah Mil stein (TechWeb). Opening Remarks by Program Chairs, Sarah Milstein and B rady Forrest END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T161500 DTSTART;TZID=US/Eastern:20111012T160500 DTSTAMP:20111019T011551 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20891 UID:http://web2expo.com/ny--s2011-10-12-16:05--20891 SUMMARY: The Online Animal Economy: Examining the Cute Kitty Video DESCRIPTION:Presented by Patrick Davison (WhatWeKnowSoFar/MemeFactory). Patrick Davison, WhatWeKnowSoFar/MemeFactory. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T162500 DTSTART;TZID=US/Eastern:20111012T161500 DTSTAMP:20111019T011530 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21086 UID:http://web2expo.com/ny--s2011-10-12-16:15--21086 SUMMARY:The Five Laws of Engagement DESCRIPTION:Presented by Siobhan Quinn (foursquare). In an industry wher e stickiness defines success, what are the fundamental principles that c reate an engaging application? Product Manager @ foursquare, Siobhan Qui nn discusses these Laws of Engagement, including anecdotes from across t he net where following these laws led to tremendous success. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T163500 DTSTART;TZID=US/Eastern:20111012T162500 DTSTAMP:20111019T011605 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22284 UID:http://web2expo.com/ny--s2011-10-12-16:25--22284 SUMMARY:Go Inside the Minds of Over 1,700 CMOs DESCRIPTION:Presented by Cindy Finnecy (IBM). IBM Keynote END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T164500 DTSTART;TZID=US/Eastern:20111012T163500 DTSTAMP:20111019T162352 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21155 UID:http://web2expo.com/ny--s2011-10-12-16:35--21155 SUMMARY:Sex, Lies, and Data Mining DESCRIPTION:Presented by R. Luke DuBois (Polytechnic Institute of NYU). http://perfect.lukedubois.com END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T165500 DTSTART;TZID=US/Eastern:20111012T164500 DTSTAMP:20111019T011722 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21101 UID:http://web2expo.com/ny--s2011-10-12-16:45--21101 SUMMARY:How the Internet is Changing the Fashion Industry DESCRIPTION:Presented by Elena Silenok (Clothia). Keynote by Elena Silen ok END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T090500 DTSTART;TZID=US/Eastern:20111013T090000 DTSTAMP:20111013T200006 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21304 UID:http://web2expo.com/ny--s2011-10-13-09:00--21304 SUMMARY:Opening Remarks DESCRIPTION:Presented by Brady Forrest (O'Reilly Media, Inc.), Sarah Mil stein (TechWeb). . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T091500 DTSTART;TZID=US/Eastern:20111013T090500 DTSTAMP:20111019T011821 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21186 UID:http://web2expo.com/ny--s2011-10-13-09:05--21186 SUMMARY:Blow It Up & Start Again: Redesigning Your Business for the New World Order DESCRIPTION:Presented by Cindy Gallop (IfWeRanTheWorld). There's a diffe rent kind of Matrix out there, and it's the way business operates in the old world order. But it doesn't have to be that way. Cindy Gallop has s ome provocative suggestions on how to rethink, reinvent and redesign you r business for the future, for a 'world without rules and controls, with out borders and boundaries. A world where anything is possible.' END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T092500 DTSTART;TZID=US/Eastern:20111013T091500 DTSTAMP:20111107T175042 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/20921 UID:http://web2expo.com/ny--s2011-10-13-09:15--20921 SUMMARY:What Computers Can Learn From Popsicle Sticks DESCRIPTION:Presented by Nora Abousteit (BurdaStyle.com). Keynote by Nor a Abousteit END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T093500 DTSTART;TZID=US/Eastern:20111013T092500 DTSTAMP:20111019T011851 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21189 UID:http://web2expo.com/ny--s2011-10-13-09:25--21189 SUMMARY:Re-thinking IT: Supporting the Business Without Getting In the W ay DESCRIPTION:Presented by Ben Fried (Google). The growth of new technolog ies in the workplace and widely accessible open source software have ush ered in huge potential for IT to transform its image and offer new kinds of value. Ben Fried discusses what businesses can do to position themse lves well for their technology future... which may closer at hand than t hey realize. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T094500 DTSTART;TZID=US/Eastern:20111013T093500 DTSTAMP:20111019T011904 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21098 UID:http://web2expo.com/ny--s2011-10-13-09:35--21098 SUMMARY:Star Wars Uncut: Crowdsourcing the Force DESCRIPTION:Presented by Casey Pugh (VHX.tv). Keynote by Casey Pugh END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T095500 DTSTART;TZID=US/Eastern:20111013T094500 DTSTAMP:20111019T162753 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21081 UID:http://web2expo.com/ny--s2011-10-13-09:45--21081 SUMMARY:Crowdsourcing the Brooklyn Museum DESCRIPTION:Presented by Shelley Bernstein (Brooklyn Museum). Keynote by Shelley Bernstein END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T100500 DTSTART;TZID=US/Eastern:20111013T095500 DTSTAMP:20111014T180352 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21096 UID:http://web2expo.com/ny--s2011-10-13-09:55--21096 SUMMARY:The Myth of Common Sense: Why Everything That Seems Obvious Isn' t DESCRIPTION:Presented by Duncan Watts (Yahoo! Research). Keynote by Dunc an Watts END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T102000 DTSTART;TZID=US/Eastern:20111013T100500 DTSTAMP:20111019T011941 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21193 UID:http://web2expo.com/ny--s2011-10-13-10:05--21193 SUMMARY:How Are Brands Using Facebook Right Now? DESCRIPTION:Presented by Michael Lazerow (Buddy Media). Keynote by Micha el Lazerow, chairman and CEO of Buddy Media, Inc. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T104500 DTSTART;TZID=US/Eastern:20111013T103000 DTSTAMP:20111024T172540 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21400 UID:http://web2expo.com/ny--s2011-10-13-10:30--21400 SUMMARY:Baratunde on #HowToBeBlack: From Hashtag To Hardcover DESCRIPTION:Presented by Baratunde Thurston (The Onion). Baratunde share s the story of how he wrote his new book, "How To Be Black" (Harper, Feb 2012) using digital interactive lessons he's learned over the years. Sp ecific examples include "live-writing" several chapters by sharing his s creen publicly during the writing process and using Facebook to beta tes t certain chapters. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T170500 DTSTART;TZID=US/Eastern:20111012T165500 DTSTAMP:20111013T170011 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21303 UID:http://web2expo.com/ny--s2011-10-12-16:55--21303 SUMMARY:Myth of the Dying Mouse: Why There is No Such Thing as Convergen ce in Consumer Electronics DESCRIPTION:Presented by Johnny Lee (Google). In this short talk, I hop e to convince you why that is might be a foolish perspective to take and why our future is not one type of computing, but rather a constellation of increasingly diverse increasingly specialized computing devices. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T171000 DTSTART;TZID=US/Eastern:20111012T170500 DTSTAMP:20111017T204933 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21659 UID:http://web2expo.com/ny--s2011-10-12-17:05--21659 SUMMARY:VC Perspective DESCRIPTION:Presented by Joanne Wilson (Gotham Gal), Mo Koyfman (Spark Capital). Joanne Wilson and Mo Koyfman discuss the VC perspective and in troduce the Startup Showcase. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111013T103000 DTSTART;TZID=US/Eastern:20111013T102000 DTSTAMP:20111019T011951 LOCATION:Metropolitan Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/22246 UID:http://web2expo.com/ny--s2011-10-13-10:20--22246 SUMMARY:A New Dimension for Google Maps DESCRIPTION:Presented by Brian McClendon (Google). Brian will discuss en gineering efforts within the Geo product division to use WebGL, a new pr ogramming language which allows web applications to generate interactive 3D graphics with any compatible web browser while using hardware GPU ac celeration. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111011T184500 DTSTART;TZID=US/Eastern:20111011T174000 DTSTAMP:20110928T203818 LOCATION:Empire Ballroom URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21302 UID:http://web2expo.com/ny--s2011-10-11-17:40--21302 SUMMARY:Opening Reception DESCRIPTION:Opening Reception for Web 2.0 Expo New York 2011 END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20111012T190000 DTSTART;TZID=US/Eastern:20111012T171000 DTSTAMP:20111214T121350 LOCATION:Central Park West URL:http://www.web2expo.com/webexny2011/public/schedule/detail/21067 UID:http://web2expo.com/ny--s2011-10-12-17:10--21067 SUMMARY:Startup Showcase DESCRIPTION:Presented by Joanne Wilson (Gotham Gal), Mo Koyfman (Spark Capital). Highlighting the startup ecosystem’s creativity and variety, t he Startup Showcase will give you a chance to see the newest Web 2.0 com panies entering the market. END:VEVENT END:VCALENDAR