Web 2.0 Expo New York 2011 Schedule

Below is the preliminary schedule for Web 2.0 Expo New York. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

Customize Your Own Schedule

Create your own Web 2.0 Expo New York schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

New York East
Add WebGL: A Conversation to your personal schedule
11:15am WebGL: A Conversation Evan Parker (Google), Bill Baxter (Google)
Add Accessibility Testing in the Post View Source World to your personal schedule
1:15pm Accessibility Testing in the Post View Source World Ted Drake (Yahoo!), Nate Ebrahimoon (Yahoo! )
Add The Thunder Down Under (Below the Fold 2.0) to your personal schedule
3:25pm The Thunder Down Under (Below the Fold 2.0) Ben Popper (The New York Observer), Ro Gupta (Disqus), Tony Haile (Chartbeat), Josh Guttman (Outbrain)
New York West
Add Viral Videos: Hacking YouTube to your personal schedule
11:15am Viral Videos: Hacking YouTube Prerna Gupta (Khush)
Add Prepare for the 2012 Social Media Landscape to your personal schedule
3:25pm Prepare for the 2012 Social Media Landscape Wayne Sutton (Cosemble)
Conference Room D
Add From Zero to 30M Mobile App Installs--with Meaningful Revenue to your personal schedule
11:15am From Zero to 30M Mobile App Installs--with Meaningful Revenue lisa sullivan-cross (Dictionary.com)
Add The Pluses and Minuses of Google+ to your personal schedule
11:45am The Pluses and Minuses of Google+ Adria Richards (ButYoureAGirl)
Add Law and Data to your personal schedule
1:15pm Law and Data Christina Gagnier (Gagnier Margossian LLP)
Add Brazil Is Hot to your personal schedule
3:25pm Brazil Is Hot Leon Kulikowski (dwb)
Conference Room E
Add Challenges and successes in predicting web form user inputs to your personal schedule
11:45am Challenges and successes in predicting web form user inputs Sumit Amar (Electronic Arts (EA))
Add Metrics-driven Engineering at Etsy to your personal schedule
2:20pm Metrics-driven Engineering at Etsy Mike Brittain
Add Cloud 101:  Basics of using and controlling cloud-based applications to your personal schedule
3:25pm Cloud 101: Basics of using and controlling cloud-based applications Alex Kilpatrick (Tactical Information Systems), Mary Haskett (Tactical Informations Systems)
Liberty 3
1:15pm TBC
Add Does standard conformance matter? to your personal schedule
2:20pm Does standard conformance matter? Tristan Louis (Keepskor)
3:25pm TBC
Add Opening Remarks to your personal schedule
9:00am Plenary
Room: Metropolitan Ballroom
Opening Remarks Brady Forrest (O'Reilly Media, Inc.), Sarah Milstein (TechWeb)
Add Blow It Up & Start Again: Redesigning Your Business for the New World Order to your personal schedule
9:05am Plenary
Room: Metropolitan Ballroom
Blow It Up & Start Again: Redesigning Your Business for the New World Order Cindy Gallop (IfWeRanTheWorld)
Add What Computers Can Learn From Popsicle Sticks to your personal schedule
9:15am Plenary
Room: Metropolitan Ballroom
What Computers Can Learn From Popsicle Sticks Nora Abousteit (BurdaStyle.com)
Add Re-thinking IT: Supporting the Business Without Getting In the Way to your personal schedule
9:25am Plenary
Room: Metropolitan Ballroom
Re-thinking IT: Supporting the Business Without Getting In the Way Ben Fried (Google)
Add Star Wars Uncut: Crowdsourcing the Force to your personal schedule
9:35am Plenary
Room: Metropolitan Ballroom
Star Wars Uncut: Crowdsourcing the Force Casey Pugh (VHX.tv)
Add Crowdsourcing the Brooklyn Museum to your personal schedule
9:45am Plenary
Room: Metropolitan Ballroom
Crowdsourcing the Brooklyn Museum Shelley Bernstein (Brooklyn Museum)
Add The Myth of Common Sense: Why Everything That Seems Obvious Isn't to your personal schedule
9:55am Plenary
Room: Metropolitan Ballroom
The Myth of Common Sense: Why Everything That Seems Obvious Isn't Duncan Watts (Yahoo! Research)
Add How Are Brands Using Facebook Right Now? to your personal schedule
10:05am Plenary
Room: Metropolitan Ballroom
How Are Brands Using Facebook Right Now? Michael Lazerow (Buddy Media)
Add A New Dimension for Google Maps to your personal schedule
10:20am Plenary
Room: Metropolitan Ballroom
A New Dimension for Google Maps Brian McClendon (Google)
Add Baratunde on #HowToBeBlack: From Hashtag To Hardcover to your personal schedule
10:30am Plenary
Room: Metropolitan Ballroom
Baratunde on #HowToBeBlack: From Hashtag To Hardcover Baratunde Thurston (The Onion)
12:05pm Lunch
Room: Central Park
10:45am Coffee Break
Room: New York Foyer & Lower Level Foyer
2:05pm Coffee Break
Room: New York Foyer & Lower Level Foyer
3:10pm Session Break
Room: New York Foyer & Lower Level Foyer
11:15am-11:35am (20m) Conversations
WebGL: A Conversation
Evan Parker (Google) et al
Session led by Evan Parker and Bill Baxter
11:45am-12:05pm (20m) Design & UI
Unstuffing Taxonomy: Structuring Data for Great User Experiences
Amy Decicco (Gilt Groupe)
This talk will go over what taxonomy is, what it can solve and what it can't, things to consider when building a public-facing taxonomy and the tools to support it, and how Gilt Groupe improved the user experience through better product classification, meaningful faceted navigation, and other forms of data management.
1:15pm-2:05pm (50m) Design & UI, Product Management
Accessibility Testing in the Post View Source World
Ted Drake (Yahoo!) et al
How do you test and document applications when you can no longer view source to reference offending code? Find out how the Yahoo! Accessibility Lab is using Flip cameras and screen captures for mobile apps, dynamic interactions, and international development teams.
2:20pm-3:10pm (50m) Design & UI
Collaging: Getting Answers to the Questions You Don’t Know to Ask
Kyle Soucy (Usable Interface)
When conducting user research, we all know asking the right questions is just as important as how you ask them, but how do you even know what questions to ask? What if the discussion topic is extremely personal and private? How do you get a complete stranger to open up to you? There is a better way to conduct an in-depth interview and it doesn’t involve using a clipboard.
3:25pm-4:15pm (50m) Design & UI, Product Management
The Thunder Down Under (Below the Fold 2.0)
Ben Popper (The New York Observer) et al
As publishers seek deeper engagement on their own sites vs. solely on social networks, the UX after the content on a page has been viewed has become vital. Typically this is below the fold, an area which used to be dismissed but is now recognized as some of the most valuable, lean-in real estate on the web. Learn from top services that specialize in interactions that happen ‘down there.’
11:15am-11:35am (20m) Social Media
Viral Videos: Hacking YouTube
Prerna Gupta (Khush)
Learn the secrets of viral videos, and how you can "hack" YouTube to get millions of views for your product demos. In this session, Prerna Gupta, CEO of app development studio Khush, will discuss the science behind viral video production, and how she used these techniques to garner 100 million views for her demo videos of LaDiDa, which is now a Top 10 Music iPhone App.
11:45am-12:05pm (20m) Social Media
Using Branded Content to Put Social into Social Advertising
Jon Steinberg (BuzzFeed)
68% of companies plan to shift marketing funds from traditional forms to branded content in the coming year. And 35% of branded content spending in 2010 was electronic. How can your brand engage in this trend and harness social media to spread your stories, videos, and images in a viral fashion?
1:15pm-2:05pm (50m) Social Media
Twitter Marketing According To The Onion - How We Won The #Oscars, The #SuperBowl And Turned #HorseMasturbation Into A Trending Topic In Service Of Our TV Shows
Baratunde Thurston (The Onion) et al
The Onion’s digital masterminds provide a behind-the-scenes look at their near-scientific live Twitter event coverage from the Super Bowl to the Oscars; dominating trending topics, gaining thousands of followers, and watching web traffic numbers soar. It was all tied to the simultaneous marketing of "Onion News Network" on IFC and "Onion SportsDome" on Comedy Central. And it was awesome.
2:20pm-3:10pm (50m) Social Media
Successful Online Communities--Brought to You by the Muppets
Deanna Zandt (Deanna Zandt)
What makes for a successful ecosystem of tools and users? How can businesses and communities alike plan for a shifting landscape with lightspeed breakthroughs and changes? In this session, we'll look at five big, inspiring ideas for community online--brought to you, surprisingly, by the Muppets.
3:25pm-4:15pm (50m) Social Media
Prepare for the 2012 Social Media Landscape
Wayne Sutton (Cosemble)
In this session, we'll look at what's in flux in social media and business, and we'll cover what's next. Drawing on extensive research and case studies, we'll explore the platforms, information and staffing you to prepare your organization for success in 2012.
11:15am-11:35am (20m) Marketing
From Zero to 30M Mobile App Installs--with Meaningful Revenue
lisa sullivan-cross (Dictionary.com)
Learn how to quickly grow your mobile base and increase your revenue Share our success: What we found when growing from 0- 30 million installs, across the 4 major platforms, in just over 1 year Leverage the data: Product dev and marketing advice on tailoring apps for each platform based on usage data Bring in the revenue: Key tactics to get the most return from your mobile channel
11:45am-12:05pm (20m) Social Media
The Pluses and Minuses of Google+
Adria Richards (ButYoureAGirl)
Over the summer, Google+, a new social network, was launched to much fanfare. While some have touted it as a Facebook-killer, others wonder whether we need (and have time for) yet another social site. In this session, we'll look at the features that distinguish Google+, particularly for businesses. We'll also discuss reasons to be cautious in adopting it.
1:15pm-2:05pm (50m) Strategy & Business Models
Law and Data
Christina Gagnier (Gagnier Margossian LLP)
More unruly than data itself is the law concerning it. The power of data is unprecedented as are the legal challenges relating to its collection and maintenance, for both consumers and advertisers.
2:20pm-3:10pm (50m) Strategy & Business Models
Non-Traditional Hiring: Mining Your Customer Community as a Rich Hiring Pool
Elisa Camahort Page (BlogHer)
Your user base possesses hidden talents. Look beyond resumes, degrees and expand your definition of "who you know."
3:25pm-4:15pm (50m) Strategy & Business Models
Brazil Is Hot
Leon Kulikowski (dwb)
You know that Brazil is a growing market. You also know that, in a few years, we will host the World Cup and then the Olympics. But what's happening on the web in Brazil? Come to this explanatory session and understand how we use web, what we love about it and the many interesting opportunities here now.
11:15am-11:35am (20m) Development
Mobile is Different: Lessons Learned Bringing CouchDB to iOS and Android
J Chris Anderson (Couchbase)
Apache CouchDB's replication and sync capabilities make it ideal as a datastore on mobile devices, but porting CouchDB on mobile came with its own set of unique challenges. Learn some of the unexpected changes you will make to your software you move your project onto mobile devices.
11:45am-12:05pm (20m) Development
Challenges and successes in predicting web form user inputs
Sumit Amar (Electronic Arts (EA))
This idea is about using captured user interactions to build predictions for the web form entry points considering their current edits as the evidence points.
1:15pm-2:05pm (50m) Development
HTML5 Showcase for Web Developers: The Wow and the How
Pete LePage (Google)
We'll share the strengths and extents of HTML5, showing magnificent demos of bleeding-edge features. Digging into high-fidelity graphics, performance, and system integration, we’ll break each demo down on the big screen to show how it was constructed. Then we’ll show you how to use HTML5 to its full potential in your own projects.
2:20pm-3:10pm (50m) Development
Metrics-driven Engineering at Etsy
Mike Brittain
Sixty-five engineers at Etsy deploy code more than 30 times a day with continuous deployment. Learn about the tools we've put in place to monitor our infrastructure and application health throughout the day, and how this is a shared effort between our engineering and operations team effort.
3:25pm-4:15pm (50m) Development
Cloud 101: Basics of using and controlling cloud-based applications
Alex Kilpatrick (Tactical Information Systems) et al
This talk will present the basics of the Amazon cloud, concentrating on the differences between cloud-based management and conventional server management. Topics include cloud storage, cloud instances and provisioning, cloud pricing, database instances, and cloud security.
1:15pm-2:05pm (50m)
Session
To be confirmed
2:20pm-3:10pm (50m) Conversations
Does standard conformance matter?
Tristan Louis (Keepskor)
HTML5, CSS3 & JavaScript are all supported by modern browsers. But the same modern browsers are hampered when it comes to improving performance by the fact that most of the code behind the web is written in a non-standard fashion. Should standard conformance be one of the checks when creating sites or should the development community ignore it and let the browser makers deal with it?
3:25pm-4:15pm (50m)
Session
To be confirmed
9:00am-9:05am (5m) Keynote
Opening Remarks
Brady Forrest (O'Reilly Media, Inc.) et al
.
9:05am-9:15am (10m) Keynote
Blow It Up & Start Again: Redesigning Your Business for the New World Order
Cindy Gallop (IfWeRanTheWorld)
There's a different kind of Matrix out there, and it's the way business operates in the old world order. But it doesn't have to be that way. Cindy Gallop has some provocative suggestions on how to rethink, reinvent and redesign your business for the future, for a 'world without rules and controls, without borders and boundaries. A world where anything is possible.'
9:15am-9:25am (10m) Keynote
What Computers Can Learn From Popsicle Sticks
Nora Abousteit (BurdaStyle.com)
Keynote by Nora Abousteit
9:25am-9:35am (10m) Keynote
Re-thinking IT: Supporting the Business Without Getting In the Way
Ben Fried (Google)
The growth of new technologies in the workplace and widely accessible open source software have ushered in huge potential for IT to transform its image and offer new kinds of value. Ben Fried discusses what businesses can do to position themselves well for their technology future... which may closer at hand than they realize.
9:35am-9:45am (10m) Keynote
Star Wars Uncut: Crowdsourcing the Force
Casey Pugh (VHX.tv)
Keynote by Casey Pugh
9:45am-9:55am (10m) Keynote
Crowdsourcing the Brooklyn Museum
Shelley Bernstein (Brooklyn Museum)
Keynote by Shelley Bernstein
9:55am-10:05am (10m) Keynote
The Myth of Common Sense: Why Everything That Seems Obvious Isn't
Duncan Watts (Yahoo! Research)
Keynote by Duncan Watts
10:05am-10:20am (15m) Keynote
How Are Brands Using Facebook Right Now?
Michael Lazerow (Buddy Media)
Keynote by Michael Lazerow, chairman and CEO of Buddy Media, Inc.
10:20am-10:30am (10m) Keynote
A New Dimension for Google Maps
Brian McClendon (Google)
Brian will discuss engineering efforts within the Geo product division to use WebGL, a new programming language which allows web applications to generate interactive 3D graphics with any compatible web browser while using hardware GPU acceleration.
10:30am-10:45am (15m) Keynote
Baratunde on #HowToBeBlack: From Hashtag To Hardcover
Baratunde Thurston (The Onion)
Baratunde shares the story of how he wrote his new book, "How To Be Black" (Harper, Feb 2012) using digital interactive lessons he's learned over the years. Specific examples include "live-writing" several chapters by sharing his screen publicly during the writing process and using Facebook to beta test certain chapters.
12:05pm-1:15pm (1h 10m)
Break: Lunch
10:45am-11:15am (30m)
Break: Coffee Break
2:05pm-2:20pm (15m)
Break: Coffee Break
3:10pm-3:25pm (15m)
Break: Session Break
  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.