Web 2.0 Expo New York 2011 Schedule

Below is the preliminary schedule for Web 2.0 Expo New York. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

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Create your own Web 2.0 Expo New York schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Monday, 10/10/2011

9:00am

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Monday, 10/10/2011
Design & UI, Workshop
Location: Conference Room D
Henrik Olsen (Hot Studio Inc.,)
Average rating: ***..
(3.80, 10 ratings)
If you’re ready to jump into designing for tablets, this will be a great two-part workshop for you. Given the mass adoption of tablet devices over this past year,this workshop has been created to present the fundamentals of designing tablet applications as well as tablet optimized web sites. Learn from a leader in adopting classic design principles to the rapidly evolving world of tablets. Read more.
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Monday, 10/10/2011
Development, Workshop
Location: Conference Room E
Trevor Burnham (HubSpot)
Average rating: **...
(2.00, 7 ratings)
This workshop will focus on using CoffeeScript on the server side with Node.js and the Express framework. We'll build a full-fledged backend, complete with MongoDB persistence and unit tests. On the front-end, we'll use Backbone.js and HTML5's local storage to handle data monitoring and syncing. Read more.
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Monday, 10/10/2011
Design & UI, Workshop
Location: New York East
Tags: data
Hannah Donovan (Independent)
Average rating: ****.
(4.50, 8 ratings)
If you want to add stats, graphs and other bits of lifestream data to your web app, this workshop is for you. Leave with an understanding of how to wrestle with interaction design challenges such as: dealing with too much/too little user-generated data; what to show different user types (e.g. logged in/out users); when to show aggregate vs. individual datasets and more. Read more.
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Monday, 10/10/2011
Workshop
Location: New York West
Dennis Yu (BlitzLocal), Eric Ludwig (Rosetta Stone), Enrique Gonzales (AARP), Sundeep Kapur (NCR)
Average rating: ***..
(3.40, 5 ratings)
In this session attendees will be given the most up to date information on effective strategies in Facebook Ads. How to judge a fan's worth, knowing the right time to create multiple pages, segmenting users and then sending the appropriate messages are included in the presentation. Attendees will gain an understanding of just how to leverage their brand's growth on Facebook. Read more.

12:00pm

Monday, 10/10/2011
Location: Central Park
Lunch (1h)

1:00pm

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Monday, 10/10/2011
Marketing, Workshop
Location: Conference Room D
Tags: analytics
Margaret Francis (Exact Target/ CoTweet), Susan Etlinger (Altimeter Group), Blake Robinson (False Idols)
Average rating: ****.
(4.00, 7 ratings)
n this workshop, we’ll examine how social media metrics are evolving, how leading brands are approaching the many challenges of social media measurement and which blend of quantitative and qualitative data can best illuminate online relationships. Read more.
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Monday, 10/10/2011
Development, Workshop
Location: Conference Room E
Average rating: ****.
(4.55, 11 ratings)
Learn how web technologies such as HTML5, CSS3 and JavaScript are enabling a new genre of beautiful, powerful, cross-platform mobile applications. Read more.
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Monday, 10/10/2011
Workshop
Location: New York East
Tags: design_ux
Todd Zaki Warfel (Messagefirst)
Average rating: ****.
(4.25, 4 ratings)
This hands-on session will cover a number of low cost, yet powerful research methods to help you make better data-driven design decisions. We’ll provide a number of techniques for recruiting research participants, creating better research questions, and what to do with your data once you’ve conducted your research. Read more.
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Monday, 10/10/2011
Workshop
Location: New York West
Stephan Spencer (The Art of SEO), Mona Elesseily (Page Zero Media)
Average rating: ****.
(4.00, 12 ratings)
Make your PPC (paid search) and SEO (organic listings) marketing initiatives really hum! In this workshop, you'll learn what it takes to compete effectively. From workshop learnings, attendees will be able to incorporate practical tips, tactics, techniques and tools directly into SEO and PPC initiatives the very next day! Read more.

7:30pm

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Monday, 10/10/2011
Location: Metropolitan Ballroom
Join us for Ignite, a fun, high-energy evening of “speed presentations” given by people like you. Read more.

Tuesday, 10/11/2011

9:00am

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Tuesday, 10/11/2011
Strategy & Business Models
Location: Conference Room D
Tags: mobile
Scott Smith (Time, Inc.)
Average rating: ****.
(4.00, 9 ratings)
This session will cover the ins and outs of tablet application development from a non-developer’s perspective, based on the experience of launching a suite of applications across a range of tablets. Read more.
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Tuesday, 10/11/2011
Development
Location: Conference Room E
Neil Walker (Flickr), Nolan Caudill (Yahoo/Flickr)
Average rating: ****.
(4.40, 5 ratings)
Learn how Flickr recently added PubSub features to its API. We'll take a look at what we built, why, and how. Read more.
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Tuesday, 10/11/2011
Sponsored
Location: Conference Room F
Adam Stanley (Research In Motion)
Average rating: ***..
(3.00, 2 ratings)
The BlackBerry Web application platform has gone through some amazing enhancements in the past year: WebWorks SDK, WebKit, Flash, new development tools, HTML5, Web inspector, etc. Come to this session to learn how to easily transform your amazing HTML5 and Flash content into exciting BlackBerry Smartphone and PlayBook applications. Read more.
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Tuesday, 10/11/2011
Design & UI, Development
Location: New York East
Tags: mobile, html5
Denise Jacobs (PapillonEffect Consulting)
Average rating: ****.
(4.15, 13 ratings)
CSS3 isn't the future, it's the present, and is ripe for the pickin' and is ready to respond to display your sites in multiple devices right now. We'll take a look at CSS3 properties from colors, web fonts, and visual effects, to transitions, animations and media queries. Read more.
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Tuesday, 10/11/2011
Marketing
Location: New York West
Tags: enterprise
Melissa Parrish (Forrester)
Average rating: ***..
(3.57, 7 ratings)
The next digital decade will be of a scope too big for most firms’ siloed, understaffed, interactive marketing organizations. The future of interactive marketing is neither an ideal organization nor a set of characteristics to layer into a multichannel campaign. Rather, the future is for interactive marketers to master four directives: Customize, Optimize, Respond, and Empower. Read more.
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Tuesday, 10/11/2011
Sponsored
Location: Riverside Ballroom
Average rating: ***..
(3.40, 5 ratings)
With mobile payments just the tip of the digital wallet iceberg, there are many new products and services on the horizon that will improve the consumer payment experience. This session will examine what is happening in this space today, and explore what Visa is doing to reinvent how consumers pay and get paid. Read more.

10:20am

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Tuesday, 10/11/2011
Strategy & Business Models
Location: Conference Room D
Tags: startups
Nick Grossman (Civic Commons/OpenPlans)
Average rating: ****.
(4.00, 1 rating)
So much of the culture of the web stands in stark contrast to our notions of what it’s like to work with the government, but a lot is quietly changing, and there’s increasingly an opportunity for web 2.0 teams to make a real impact on the $166B government technology market. There's money to be made, but glory as well, as this largest of our public institutions is in desperate need of disruption. Read more.
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Tuesday, 10/11/2011
Development, Product Management
Location: Conference Room E
Tags: mobile
Zach Brand (NPR, Digital media)
Average rating: ****.
(4.14, 7 ratings)
Good architecture of systems and flexibility of content has also allowed NPR to have the freedom and agility to quickly deploy solid user experience and elegant design to multiple platforms. This presentation will cover how NPR improved the code inside its API to be more efficient, while meeting new and evolving product needs. Read more.
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Tuesday, 10/11/2011
Sponsored
Location: Conference Room F
Average rating: **...
(2.00, 1 rating)
Join us and learn how IBM can Modernize your existing applications, and leverage your existing skills set to achieve the latest WEB 2.O Social and Mobile User Experiences. Learn how you can exploit your diamond in the rough to grow your business, improve customer satisfaction, and lower operation costs by improve self-service and employee. Read more.
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Tuesday, 10/11/2011
Design & UI
Location: New York East
Tags: mobile
Josh Clark (Global Moxie)
Average rating: ****.
(4.84, 19 ratings)
Find out why our beloved desktop windows, buttons, and widgets are weak replacements for manipulating content directly, and learn practical principles for designing mobile interfaces that are both more fun and more intuitive. Along the way, discover why buttons are a hack, how to develop your gesture vocabulary, and why toys and toddlers provide eye-opening lessons in this new style of design. Read more.
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Tuesday, 10/11/2011
Marketing, Social Media
Location: New York West
Adrian Parker (RadioShack ), Eric Friedman (Foursquare)
Average rating: *....
(1.33, 6 ratings)
The future of retail lies in a brand’s ability to evolve with technology. Enjoy an interactive session--with lessons learned on what works and what doesn't--as a 90-year-old retailer and a hip tech platform come together to power real-time shopping. Read more.
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Tuesday, 10/11/2011
Sponsored
Location: Riverside Ballroom
Cliff Conneighton (Elastic Path Software)
Average rating: ***..
(3.60, 5 ratings)
The continual evolution in connected technology and prevalent presence of social media has moved ecommerce beyond the traditional retail model. The new frontier in ecommerce is now in digital media, content, and how it is delivered—the “internet of things”. As consumers demand more than just a shopping cart, enterprises must provide an experience that is frictionless, social and everywhere. Read more.
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Tuesday, 10/11/2011
Conversations
Location: Liberty 3
Karin Klein (Bloomberg)
Average rating: *****
(5.00, 1 rating)
Conversation with Karin Klein, Bloomberg Read more.

11:25am

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Tuesday, 10/11/2011
Social Media, Strategy & Business Models
Location: Conference Room D
Charlie O'Donnell (First Round Capital)
If someone were to ask you the three best recruiting sites, would you come up with Meetup, Wordpress, and Twitter? As job candidates abandon the Monster.com's of the world, startups in particular have to come up with new and innovative ways to make their opportunities stand out from the rest. Find out how you can use social media to create a sustainable and effective recruiting strategy. Read more.
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Tuesday, 10/11/2011
Development
Location: Conference Room E
Tags: mobile, html5
Tantek Çelik (tantek.com)
Average rating: ***..
(3.57, 14 ratings)
HTML5 has captured the minds & hearts of web developers with impressive demos in cutting edge browsers. But what can you actually depend on this month? And is anything dependable in a “living specification”? Read more.
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Tuesday, 10/11/2011
Sponsored
Location: Conference Room F
Chris Hinkley (FireHost)
Average rating: ****.
(4.00, 2 ratings)
FireHost's Senior Security Engineer will discuss the need for acute awareness to secure data in the Cloud, and how the advancement of the environment has also accelerated the way this technology can be breached. The session will also include case studies on attacks and what you need to be asking yourself and your provider. Read more.
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Tuesday, 10/11/2011
Design & UI, Product Management
Location: New York East
Nick Disabato (Roundarch)
Average rating: ****.
(4.40, 5 ratings)
Just as good user experiences can delight us and make our lives easier, the same tactics can be used to deceive and manipulate us. This talk will cover some of the most common user experience "anti-patterns," exploring the ways to avoid these techniques, and building a case for greater awareness of the ramifications of our UX decisions. Read more.
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Tuesday, 10/11/2011
Marketing
Location: New York West
Tags: enterprise
Dorie Clark (Clark Strategic Communications)
Average rating: **...
(2.75, 4 ratings)
In a world where perception rules, how can you use online communication to keep your company’s reputation safe? In this session with former presidential campaign spokeswoman Dorie Clark, you’ll learn how to prevent – or repair - communication crises. Read more.
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Tuesday, 10/11/2011
Sponsored
Location: Riverside Ballroom
Alois Reitbauer (dynaTrace Software)
Average rating: ***..
(3.33, 3 ratings)
This talk is about the hard rules of delivering exceptional performance. Your users won’t wait more than 2 seconds for a web application to load. They expect interactions to be instantaneous. If you subtract network time and client side processing this less from less than a second to a couple of hundred milliseconds. Learn what this means for your business applications. Read more.
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Tuesday, 10/11/2011
Conversations
Location: Liberty 3
Oliver Hurst-Hiller (DonorsChoose.org)
Average rating: ***..
(3.00, 1 rating)
Bring your own experiences and questions to this conversation w/Oliver Hurst-Hiller, the CTO & EVP of Product for DonorsChoose.org. Read more.

1:30pm

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Tuesday, 10/11/2011
Strategy & Business Models
Location: Conference Room D
Margot Bloomstein (Appropriate, Inc.)
Average rating: ***..
(3.00, 5 ratings)
From Degas to Danger Mouse, do you create or curate content? As user experience matures, content strategy focuses on messaging, hierarchy, and taxonomy. Innocent choices? Or politics, discrimination, and a dark side of design? We’ll put a lens on the new publishing landscape and hear from traditional curators to address the ethical impact of content strategy - and see errors of teams that don't. Read more.
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Tuesday, 10/11/2011
Development
Location: Conference Room E
Tags: scale
Evan Cooke (Twilio)
Average rating: ****.
(4.80, 5 ratings)
This talk describes how we've divided "in-flight" and "post-flight" data into separate datastores implemented using a range of technologies. We'll review the lessons we've learned building and maintaining a system that supports an API used by more than 35,000 developers. Read more.
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Tuesday, 10/11/2011
Sponsored
Location: Conference Room F
Anthony Franco (EffectiveUI), Michael Salamon (EffectiveUI)
Average rating: ***..
(3.80, 5 ratings)
While many of us have an intuitive feel for what works and what doesn’t, understanding the techniques required to validate your hunches with regard to design is a skill that will define the next generation of executives. Attendees will walk away with an understanding for the design process and the basis for design decisions. Read more.
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Tuesday, 10/11/2011
Design & UI
Location: New York East
Tags: mobile
Luke Wroblewski (LukeW Ideation & Design)
Average rating: ****.
(4.75, 12 ratings)
In this presentation, Luke Wroblewski will dig into the three key reasons to consider mobile first: mobile is seeing explosive growth; mobile forces you to focus; and mobile extends your capabilities. Read more.
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Tuesday, 10/11/2011
Social Media
Location: New York West
Tags: enterprise
Joshua Ross (Fleishman Hillard)
Average rating: ****.
(4.57, 7 ratings)
Social media has enormous potential to reshape business but right now corporate use of social media is a mess. With the barriers to creating a social media presence approaching one-click simplicity organizations are developing a vast, disconnected constellation of social media sites. Organizations need a social media architecture. Read more.

2:50pm

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Tuesday, 10/11/2011
Strategy & Business Models
Location: Conference Room D
Tags: startups
Andres Glusman (Meetup)
Average rating: ****.
(4.00, 1 rating)
Learn how to apply Lean Startup / Customer Development beyond 2 guys in a garage. Andres Glusman, Meetup’s VP of Strategy and Community, will share how Meetup executes customer development at scale. He'll discuss quantitative and qualitative methods Meetup uses for customer discovery and validation (including Meetup’s in-house usability lab which will have conducted 600+ sessions each year). Read more.
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Tuesday, 10/11/2011
Development
Location: Conference Room E
Tags: data
DJ Patil (Greylock Partners)
Average rating: ***..
(3.12, 8 ratings)
It’s well know that the ability to leverage data has reached a new level of critical importance in organizations to improve decision making. Now, with commodity technologies, it is possible to cheaply create data products that can have a massive impact on the business. In this talk I’ll walk though the product philosophy I’ve found works best to rapidly test and deploy data products. Read more.
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Tuesday, 10/11/2011
Sponsored
Location: Conference Room F
Drew Jenkins (SoftLayer)
Priorities of SMB CIO’s. Read more.
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Tuesday, 10/11/2011
Product Management
Location: New York East
Lisa Kavanaugh (Ask.com)
Average rating: **...
(2.40, 5 ratings)
Learn from a well-established company’s experiment on creating a location-based chat app with a tight deadline of six weeks. Ask.com’s CTO Lisa Kavanaugh shares what it takes to create an app in a new space for them. Hear how they worked against the timeline, who should build the app, how they built it and what they learned from their users regarding privacy. Read more.
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Tuesday, 10/11/2011
Social Media
Location: New York West
Tags: enterprise
Peter Kim (Dachis Group)
Average rating: ***..
(3.44, 9 ratings)
Social media marketing gurus pump catchphrases that have become commonplace. Businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn't work now, and how to create and capture value from social business. Read more.
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Tuesday, 10/11/2011
Sponsored
Location: Riverside Ballroom
Ben Saren (Litle & Co.)
Digital payments are customer expressions - statements of behavior and interest. Payments intelligence is the next layer of CRM which Web 2.0 demands. Join this discussion about the future of digital transactions, what they tell you about your consumers, what you need to learn from the data, where to get it, and how to act on it. Read more.

3:20pm

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Tuesday, 10/11/2011
Big Ideas
Location: Conference Room D
Tags: startups
Seth Pinsky (NYCEDC)
Seth Pinsky, President of New York City Economic Development Corporation - the City’s major engine for economic growth - will describe the rapid changes taking place in New York City’s startup scene and how the City is creating an ecosystem of entrepreneurship, transforming the City's economy in an increasingly competitive world. Read more.
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Tuesday, 10/11/2011
Big Ideas
Location: Conference Room E
Sean Bonner (Safecast)
Average rating: ****.
(4.00, 1 rating)
Safecast started as a few emails between friends trying to find reliable information on radiation levels in Japan and turned into a full fledged network of sensors proving open data from around the country. This was not a clear path and this talk will explain how the problem became the solution and the stopgaps became the mission. Read more.
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Tuesday, 10/11/2011
Development, Product Management
Location: New York East
Average rating: ****.
(4.64, 11 ratings)
What makes a great engineering culture and what practical steps can a leader take to build a great one? In this talk, you'll hear about the tragedies and triumphs of the cultural journey at Etsy, and what we learned along the way. Read more.
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Tuesday, 10/11/2011
Social Media
Location: New York West
Tags: marketing
Timothy Shey (YouTube Next Lab)
Average rating: ***..
(3.88, 8 ratings)
Online video is about uploading video and building audiences and businesses, right? Maybe last year. The latest wave of innovation in online video is reinventing sharing and enabling curation to create fresh and compelling entertainment experiences... something television pros might even call “programming,” and not the kind that involves lines of code. Read more.
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Tuesday, 10/11/2011
Sponsored
Location: Riverside Ballroom
Coach Wei (Yottaa Inc)
Average rating: *....
(1.00, 2 ratings)
A million years ago, the secret sauce for successful websites was SEO. Nowadays everyone is doing SEO. The secret sauce today is WPO (Web Performance Optimization). Read more.

3:40pm

Tuesday, 10/11/2011
Location: TBD
TBC

4:00pm

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Tuesday, 10/11/2011
Location: Metropolitan Ballroom
Sarah Milstein (TechWeb)
Average rating: **...
(2.67, 3 ratings)
Opening remarks by co-chairs Sarah Milstein and Brady Forrest Read more.

4:05pm

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Tuesday, 10/11/2011
Location: Metropolitan Ballroom
Rachel Sterne (City of New York)
Average rating: ***..
(3.27, 11 ratings)
Keynote by Rachel Sterne, Chief Digital Officer for the City of New York. Read more.

4:20pm

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Tuesday, 10/11/2011
Location: Metropolitan Ballroom
Alexa von Tobel (LearnVest.com)
Average rating: **...
(2.00, 10 ratings)
Keynote by Alexa von Tobel Read more.

4:30pm

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Tuesday, 10/11/2011
Location: Metropolitan Ballroom
Moderated by:
Anil Dash (Activate)
Panelists:
Brad Garlinghouse (AOL, Inc.), Tony Conrad (about.me, True Ventures & Sphere), Jason Shellen (AOL)
Average rating: **...
(2.29, 7 ratings)
Keeping the culture of a startup alive can be challenging once it’s incorporated into a large company. Brad Garlinghouse, Tony Conrad and Jason Shellen talk about bringing start-up culture to the benefit of both parties. Read more.

4:45pm

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Tuesday, 10/11/2011
Location: Metropolitan Ballroom
Eric Ries (Lessons Learned)
Average rating: ***..
(3.56, 9 ratings)
Keynote by Eric Ries Read more.

4:55pm

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Tuesday, 10/11/2011
Location: Metropolitan Ballroom
Average rating: *....
(1.80, 10 ratings)
With mobile payments just the tip of the digital wallet iceberg, there are new entrants emerging nearly every day. This session will examine the truths and myths of this infant category, and determine what it will take to change consumer behavior for this new technology to take hold. Read more.

5:05pm

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Tuesday, 10/11/2011
Location: Metropolitan Ballroom
Carlota Perez (Cambridge and Sussex Universities, UK, and TUT, Estonia), Fred Wilson (Union Square Ventures )
Average rating: ****.
(4.54, 13 ratings)
Fred Wilson interviews Carlota Perez. Read more.

5:20pm

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Tuesday, 10/11/2011
Location: Metropolitan Ballroom
Joichi Ito (MIT Media Lab)
Average rating: ***..
(3.67, 9 ratings)
We know from the VC and startup scene that small companies thrive and can disrupt large incumbents with their agility and speed, but what is the role of academic institutions like the MIT Media Lab and is that an academic equivalent to the Silicon Valley startup scen Read more.

5:30pm

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Tuesday, 10/11/2011
Location: Metropolitan Ballroom
DJ Patil (Greylock Partners)
Average rating: ***..
(3.60, 5 ratings)
It's a chaotic world. With the increasing speed of business takes place and in an ever changing marker, how do you keep a competitive edge? Through data and advanced analytics. I'll walk though some example of how some of the best organizations are using data to do exactly this. Read more.

5:40pm

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Tuesday, 10/11/2011
Location: Empire Ballroom
Opening Reception for Web 2.0 Expo New York 2011 Read more.

Wednesday, 10/12/2011

9:00am

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Wednesday, 10/12/2011
Strategy & Business Models
Location: Conference Room D
Dina Kaplan (blip.tv)
Average rating: ***..
(3.00, 6 ratings)
When it comes to online video, what works is counter to all conventional wisdom and everything you've heard about mainstream media. Blip.tv co-founder Dina Kaplan will explain how and why some online series producers are earning more than a million dollars a year, and what the rest of us can learn from them. Read more.
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Wednesday, 10/12/2011
Development
Location: Conference Room E
Julia Lee (Yahoo! Inc.)
Average rating: **...
(2.00, 3 ratings)
Web performance and ad performance go hand in hand and often, ads impact web performance far more than we realize. This presentation talks about the display ad ecosystem, how display ads are integrated into Web2.0 applications, and their impact on different aspects of latency and user experience. Read more.
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Wednesday, 10/12/2011
Design & UI, Product Management
Location: New York East
Louis Rosenfeld (Rosenfeld Media, LLC)
Average rating: ***..
(3.71, 7 ratings)
In this session, Lou Rosenfeld will show you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, better measure how well your site is meeting those needs, and improve your content, navigation and search performance to serve those needs. Read more.
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Wednesday, 10/12/2011
Social Media
Location: New York West
Tags: enterprise
Victoria Harres (PR Newswire)
Average rating: ***..
(3.67, 6 ratings)
You set up your brand Twitter account. Maybe it was part of a larger strategy or maybe it was a task you assigned to an intern because everyone said your company "needed to be on Twitter." Read more.

10:20am

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Wednesday, 10/12/2011
Strategy & Business Models
Location: Conference Room D
Ingrid Alongi (Quick Left, Inc.), Katherine Nelson-Reid (RedKatalyst Consulting), Hao Truong (Foodzie)
How can you launch a digital product, or maintain the digital relevancy of an existing one, if you don’t parlez vouz developer? Three co-founders of technology companies, two technical, one not, will discuss how to hire the right development team and overcome communication barriers to build/maintain mind-boggling digital web and mobile applications. Read more.
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Wednesday, 10/12/2011
Development
Location: Conference Room E
Ryan Hefner (Vimeo), Christoph Ono (GBKS)
Average rating: **...
(2.33, 3 ratings)
In this presentation, Christoph and Ryan will go through a series of case studies and examples that focus on the goals of the project and a look into the craft that went into it's completion, highlighting on the technology decisions and compromises that were made in order to ship a quality product. Read more.
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Wednesday, 10/12/2011
Sponsored
Location: Conference Room F
Abe Pachikara (Microsoft), Evan Burfield (Synteractive)
Average rating: *****
(5.00, 1 rating)
Join our discussion to learn how you can make a material difference in this election cycle about issues important to you, by combining the social marketing skills you use for work assignments with free resources such as: OData based service implementation for mobile apps; tap polling/election data; and TownHall. Read more.
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Wednesday, 10/12/2011
Design & UI
Location: New York East
Johnny Lee (Google)
Average rating: ***..
(3.30, 10 ratings)
In this talk, I will cover several examples of interface technology research that have not seen the light of day, but perhaps one day should. Read more.
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Wednesday, 10/12/2011
Social Media
Location: New York West
Ben Vershbow (New York Public Library), Michael Lascarides (The New York Public Library), Johannes Neuer (The New York Public Library), Angela Montefinise (New York Public Library)
Average rating: ****.
(4.50, 4 ratings)
As collections increasingly turn digital and eBooks become ubiquitous, libraries are also changing how they connect with patrons. The New York Public Library, one of the largest in the United States, has become the number one public library in the world in social media, leveraging staff and social tools to connect hundreds of thousands of users with its collections and services. Read more.
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Wednesday, 10/12/2011
Sponsored
Location: Riverside Ballroom
What are the key trends that impact marketing today and have the potential to transform the discipline? How are marketing executives responding to the increasing influence of social media, big data and the escalating demands of more knowledgeable, empowered customers? How are they managing the digital transformation that is changing the way people communicate and interact? Read more.
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Wednesday, 10/12/2011
Conversations
Location: Liberty 3
Cindy Gallop (IfWeRanTheWorld)
Average rating: ****.
(4.00, 1 rating)
There’s a different kind of Matrix out there, and it’s the way business operates in the old world order. But it doesn’t have to be that way. Join Cindy Gallop for a conversation on rethinking, reinventing and redesigning your business for the future. Please come prepared to share your own experiences, challenges and questions. Read more.

11:25am

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Wednesday, 10/12/2011
Strategy & Business Models
Location: Conference Room D
Sam Ramji (Apigee)
Average rating: ***..
(3.33, 6 ratings)
In the past year, the conversation has shifted from “Do we need an API?” to “What is our API strategy?”. In this session, we’ll learn how to leverage API strategy “building blocks” into success in the mobile, multichannel, application-driven Web. We will look at platform kings and failures to determine common patterns in API success - from market segment to channel model, metrics to manpower. Read more.
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Wednesday, 10/12/2011
Development
Location: Conference Room E
Tags: browser
Brendan Eich (Mozilla)
Average rating: ****.
(4.00, 6 ratings)
Mozilla has a mission to fight for the user. In a world of mobile devices, tablets, cloud services, and "apps", this means moving beyond the browser with new initiatives. Read more.
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Wednesday, 10/12/2011
Design & UI
Location: New York East
Adam Connor (Mad*Pow), Aaron Irizarry (PixelFish)
Average rating: ****.
(4.80, 5 ratings)
The ability to think critically about a design and discuss how and why it achieves or falls short at succeeding in it's goals is a critical component in any collaborative environment. It's easy to get lost in emotion and deliver feedback that falls short of being useful to improving a design. In this talk we'll look at the critique, it's value, and how to incorporate it into a design practice. Read more.
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Wednesday, 10/12/2011
Social Media
Location: New York West
Moderated by:
Rachel Sklar (Change The Ratio )
Panelists:
Ben Elowitz (Wetpaint), Vanessa Fox (Nine By Blue)
Average rating: **...
(2.75, 4 ratings)
Come watch this lively and provocative debate between Vanessa Fox (representing SEO) and Ben Elowitz (representing SMO) as they duke it out about the merits of SEO vs. SMO. Read more.
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Wednesday, 10/12/2011
Sponsored
Location: Riverside Ballroom
Danilo Diaz (Microsoft)
Average rating: ***..
(3.50, 2 ratings)
In this session we will show you how to take advantage of the proven Windows Phone platform and design principles that allow developers of all skill levels to create engaging and intuitive apps. Read more.

1:30pm

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Wednesday, 10/12/2011
Strategy & Business Models
Location: Conference Room D
Adele McAlear (Edelman Digital)
Average rating: *....
(1.80, 5 ratings)
So, you want to start a social media monitoring program. That's great--but what do you need to know before you get started? In this session, we'll help you get off on the right foot with effective planning. Read more.
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Wednesday, 10/12/2011
Development
Location: Conference Room E
Tags: cloud
Robert Scoble (Rackspace Hosting), Allan Leinwand (Zynga), Brad Hargreaves (General Assembly), John Engates (Rackspace Hosting), Ari Levy (Bloomberg News)
Average rating: ***..
(3.50, 2 ratings)
Rackspace's Robert Scoble will lead a panel discussion of journalists and industry experts about how the cloud is a revolutionary shift in the technology landscape. The panel will focus on the long term developments of the cloud, how it’s a natural evolution from virtualization and how it truly represents the evolution of technology. Read more.
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Wednesday, 10/12/2011
Sponsored
Location: Conference Room F
Galileo Vieira (Microsoft)
Think Hotmail is spammy, that it has miniscule storage space, or that it’s old and outdated? Join the discussion to hear what we've learned by listening to our customers and see some of our recent product innovations. Read more.
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Wednesday, 10/12/2011
Design & UI, Product Management
Location: New York East
Nate Bolt (Bolt|Peters)
Average rating: ****.
(4.00, 3 ratings)
It used to take days to set up a single day of product usability research. We'll cover a fast overview of the tools and methods that are worthwhile, the five basic categories all UX research tools fall into, and the right way to use these tools. Read more.
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Wednesday, 10/12/2011
Social Media
Location: New York West
Tags: analytics
Ruben Quinones (Path Interactive)
Average rating: ***..
(3.56, 9 ratings)
Harness the power of Facebook marketing by employing the latest techniques being leveraged by successful marketers. Learn how to best penetrate one of the single most important elements of facebook, the "News Feed". Read more.
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Wednesday, 10/12/2011
Conversations
Location: Liberty 3
Average rating: ***..
(3.50, 2 ratings)
Conversation with Jessica Faye Carter Read more.

2:50pm

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Wednesday, 10/12/2011
Marketing
Location: Conference Room D
Jared Goralnick (AwayFind)
Average rating: ***..
(3.00, 3 ratings)
Email is the largest use of our time and most comprehensive database of our activities, but before recent changes to platforms like Microsoft Exchange and Google Gmail, we've had serious barriers to improving the email experience or leveraging its data. Jared Goralnick, Founder of AwayFind and Inbox Love, outlines this opportunity for customer acquisition, user engagement, and the future of email. Read more.
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Wednesday, 10/12/2011
Development
Location: Conference Room E
Andre Charland (Nitobi Inc.)
Average rating: ****.
(4.00, 2 ratings)
Are you searching for the most effortless, economical way to add mobile to your mix? Learn why building mobile apps using open standards, like HTML5, and open source can produce better apps at a lower cost than native development. Read more.
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Wednesday, 10/12/2011
Design & UI
Location: New York East
Phin Barnes (First Round Capital)
Average rating: ***..
(3.50, 2 ratings)
The question entrepreneurs and investors have to answer is not “can this be built and by who?” but, “should this be built and for who?” The language of innovation is design and if you are not fluent, you are just a tourist. In this talk, a former entrepreneur, now seed investor will argue for a shift in mindset from engineering to design and offer some strategies to help you get there. Read more.
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Wednesday, 10/12/2011
Marketing
Location: New York West
Tags: startups
Kate Huyett (HowAboutWe)
Average rating: ***..
(3.00, 1 rating)
An intimate discussion of how new companies can tackle the most critical question of every consumer-facing app: How do we acquire users? The conversation will include a case study of what's worked and what hasn't for HowAboutWe.com, including marketing, paid acquisition, press coverage, social media & more. Read more.
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Wednesday, 10/12/2011
Sponsored
Location: Riverside Ballroom
Bob Buffone (Yottaa)
Average rating: ***..
(3.00, 2 ratings)
Slow websites are bad for business and bad for users. Learn how to prevent them by learning the patterns for making a website slow. Read more.

3:20pm

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Wednesday, 10/12/2011
Strategy & Business Models
Location: Conference Room D
Tags: startups
Adam Goldstein (Hipmunk)
Average rating: ****.
(4.00, 2 ratings)
Starting a company often involves a few critical "first deals" that determine whether the company will be able to launch and sustain itself. This talk will tell the story of Hipmunk, a search site that broke into the notoriously difficult travel industry, from the perspective of the co-founder who got the initial deals that allowed Hipmunk to take off. Read more.
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Wednesday, 10/12/2011
Location: Conference Room E
Ted Roden (Fancy Hands)
For background: I quit my job at NYT, while I had two kids and a wife to support. I "took my shot" without cofounders, funding, or any other employees. My talk is about why that's a good thing to do. Read more.
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Wednesday, 10/12/2011
Design & UI
Location: New York East
Jen Dary (Arc90, Inc.)
Average rating: ****.
(4.22, 9 ratings)
As user-experience designers, our responsibility lies in guiding users down a suggested path. Our presence lingers long after the site is in production; it lives on in the design we’ve created. How do we assure intention in our designs? And how can we measure our success or failure? We’ll look at several live sites and watch for evidence of the designers who created them. Read more.
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Wednesday, 10/12/2011
Design & UI, Product Management
Location: New York West
Avi Muchnick (Aviary, inc)
Average rating: ***..
(3.00, 2 ratings)
Redesigning a product that is used by a loyal, rabid audience has a lot of pitfalls. I made and learned from many mistakes during various product redesigns and would like to pass the knowledge forward so others planning to launch new product versions won’t make the same mistakes. Read more.

3:40pm

Wednesday, 10/12/2011
Location: TBD
TBC

4:00pm

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Wednesday, 10/12/2011
Location: Metropolitan Ballroom
Brady Forrest (O'Reilly Media, Inc.), Sarah Milstein (TechWeb)
Average rating: **...
(2.50, 2 ratings)
Opening Remarks by Program Chairs, Sarah Milstein and Brady Forrest Read more.

4:05pm

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Wednesday, 10/12/2011
Location: Metropolitan Ballroom
Patrick Davison (WhatWeKnowSoFar/MemeFactory)
Average rating: ***..
(3.90, 10 ratings)
Patrick Davison, WhatWeKnowSoFar/MemeFactory. Read more.

4:15pm

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Wednesday, 10/12/2011
Location: Metropolitan Ballroom
Siobhan Quinn (foursquare)
Average rating: ***..
(3.70, 10 ratings)
In an industry where stickiness defines success, what are the fundamental principles that create an engaging application? Product Manager @ foursquare, Siobhan Quinn discusses these Laws of Engagement, including anecdotes from across the net where following these laws led to tremendous success. Read more.

4:25pm

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Wednesday, 10/12/2011
Location: Metropolitan Ballroom
Average rating: *....
(1.75, 8 ratings)
IBM Keynote Read more.

4:35pm

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Wednesday, 10/12/2011
Location: Metropolitan Ballroom
R. Luke DuBois (Polytechnic Institute of NYU)
Average rating: ****.
(4.69, 13 ratings)
http://perfect.lukedubois.com Read more.

4:45pm

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Wednesday, 10/12/2011
Location: Metropolitan Ballroom
Elena Silenok (Clothia)
Average rating: **...
(2.86, 7 ratings)
Keynote by Elena Silenok Read more.

4:55pm

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Wednesday, 10/12/2011
Location: Metropolitan Ballroom
Moderated by:
Johnny Lee (Google)
Panelists:
Average rating: ***..
(3.17, 6 ratings)
In this short talk, I hope to convince you why that is might be a foolish perspective to take and why our future is not one type of computing, but rather a constellation of increasingly diverse increasingly specialized computing devices. Read more.

5:05pm

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Wednesday, 10/12/2011
Location: Metropolitan Ballroom
Joanne Wilson (Gotham Gal), Mo Koyfman (Spark Capital)
Average rating: **...
(2.50, 2 ratings)
Joanne Wilson and Mo Koyfman discuss the VC perspective and introduce the Startup Showcase. Read more.

5:10pm

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Wednesday, 10/12/2011
Location: Central Park West
Joanne Wilson (Gotham Gal), Judge, Mo Koyfman (Spark Capital), Judge
Highlighting the startup ecosystem’s creativity and variety, the Startup Showcase will give you a chance to see the newest Web 2.0 companies entering the market. Read more.

Thursday, 10/13/2011

9:00am

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Thursday, 10/13/2011
Location: Metropolitan Ballroom
Brady Forrest (O'Reilly Media, Inc.), Sarah Milstein (TechWeb)
Average rating: **...
(2.00, 2 ratings)

9:05am

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Thursday, 10/13/2011
Location: Metropolitan Ballroom
Cindy Gallop (IfWeRanTheWorld)
Average rating: ***..
(3.22, 9 ratings)
There's a different kind of Matrix out there, and it's the way business operates in the old world order. But it doesn't have to be that way. Cindy Gallop has some provocative suggestions on how to rethink, reinvent and redesign your business for the future, for a 'world without rules and controls, without borders and boundaries. A world where anything is possible.' Read more.

9:15am

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Thursday, 10/13/2011
Location: Metropolitan Ballroom
Nora Abousteit (BurdaStyle.com)
Average rating: ***..
(3.17, 6 ratings)
Keynote by Nora Abousteit Read more.

9:25am

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Thursday, 10/13/2011
Location: Metropolitan Ballroom
Ben Fried (Google)
Average rating: ***..
(3.50, 6 ratings)
The growth of new technologies in the workplace and widely accessible open source software have ushered in huge potential for IT to transform its image and offer new kinds of value. Ben Fried discusses what businesses can do to position themselves well for their technology future... which may closer at hand than they realize. Read more.

9:35am

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Thursday, 10/13/2011
Location: Metropolitan Ballroom
Casey Pugh (VHX.tv)
Average rating: ***..
(3.50, 8 ratings)
Keynote by Casey Pugh Read more.

9:45am

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Thursday, 10/13/2011
Location: Metropolitan Ballroom
Shelley Bernstein (Brooklyn Museum)
Average rating: ***..
(3.75, 8 ratings)
Keynote by Shelley Bernstein Read more.

9:55am

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Thursday, 10/13/2011
Location: Metropolitan Ballroom
Duncan Watts (Yahoo! Research)
Average rating: ****.
(4.20, 5 ratings)
Keynote by Duncan Watts Read more.

10:05am

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Thursday, 10/13/2011
Location: Metropolitan Ballroom
Michael Lazerow (Buddy Media)
Average rating: ***..
(3.71, 7 ratings)
Keynote by Michael Lazerow, chairman and CEO of Buddy Media, Inc. Read more.

10:20am

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Thursday, 10/13/2011
Location: Metropolitan Ballroom
Brian McClendon (Google)
Average rating: ****.
(4.14, 7 ratings)
Brian will discuss engineering efforts within the Geo product division to use WebGL, a new programming language which allows web applications to generate interactive 3D graphics with any compatible web browser while using hardware GPU acceleration. Read more.

10:30am

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Thursday, 10/13/2011
Location: Metropolitan Ballroom
Baratunde Thurston (The Onion)
Average rating: ****.
(4.45, 11 ratings)
Baratunde shares the story of how he wrote his new book, "How To Be Black" (Harper, Feb 2012) using digital interactive lessons he's learned over the years. Specific examples include "live-writing" several chapters by sharing his screen publicly during the writing process and using Facebook to beta test certain chapters. Read more.

11:15am

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Thursday, 10/13/2011
Marketing
Location: Conference Room D
Tags: mobile
lisa sullivan-cross (Dictionary.com)
Average rating: ***..
(3.00, 1 rating)
Learn how to quickly grow your mobile base and increase your revenue Share our success: What we found when growing from 0- 30 million installs, across the 4 major platforms, in just over 1 year Leverage the data: Product dev and marketing advice on tailoring apps for each platform based on usage data Bring in the revenue: Key tactics to get the most return from your mobile channel Read more.
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Thursday, 10/13/2011
Development
Location: Conference Room E
Tags: mobile
J Chris Anderson (Couchbase)
Average rating: ***..
(3.67, 3 ratings)
Apache CouchDB's replication and sync capabilities make it ideal as a datastore on mobile devices, but porting CouchDB on mobile came with its own set of unique challenges. Learn some of the unexpected changes you will make to your software you move your project onto mobile devices. Read more.
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Thursday, 10/13/2011
Conversations
Location: New York East
Evan Parker (Google), Bill Baxter (Google)
Average rating: **...
(2.00, 2 ratings)
Session led by Evan Parker and Bill Baxter Read more.
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Thursday, 10/13/2011
Social Media
Location: New York West
Prerna Gupta (Khush)
Average rating: **...
(2.40, 5 ratings)
Learn the secrets of viral videos, and how you can "hack" YouTube to get millions of views for your product demos. In this session, Prerna Gupta, CEO of app development studio Khush, will discuss the science behind viral video production, and how she used these techniques to garner 100 million views for her demo videos of LaDiDa, which is now a Top 10 Music iPhone App. Read more.

11:45am

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Thursday, 10/13/2011
Social Media
Location: Conference Room D
Adria Richards (ButYoureAGirl)
Average rating: *....
(1.75, 4 ratings)
Over the summer, Google+, a new social network, was launched to much fanfare. While some have touted it as a Facebook-killer, others wonder whether we need (and have time for) yet another social site. In this session, we'll look at the features that distinguish Google+, particularly for businesses. We'll also discuss reasons to be cautious in adopting it. Read more.
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Thursday, 10/13/2011
Development
Location: Conference Room E
Tags: html5, data
Sumit Amar (Microsoft Corporation)
Average rating: **...
(2.00, 2 ratings)
This idea is about using captured user interactions to build predictions for the web form entry points considering their current edits as the evidence points. Read more.
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Thursday, 10/13/2011
Design & UI
Location: New York East
Amy Decicco (Gilt Groupe)
Average rating: ***..
(3.17, 6 ratings)
This talk will go over what taxonomy is, what it can solve and what it can't, things to consider when building a public-facing taxonomy and the tools to support it, and how Gilt Groupe improved the user experience through better product classification, meaningful faceted navigation, and other forms of data management. Read more.
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Thursday, 10/13/2011
Social Media
Location: New York West
Jon Steinberg (BuzzFeed)
68% of companies plan to shift marketing funds from traditional forms to branded content in the coming year. And 35% of branded content spending in 2010 was electronic. How can your brand engage in this trend and harness social media to spread your stories, videos, and images in a viral fashion? Read more.

1:15pm

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Thursday, 10/13/2011
Strategy & Business Models
Location: Conference Room D
Christina Gagnier (Gagnier Margossian LLP)
Average rating: ****.
(4.00, 1 rating)
More unruly than data itself is the law concerning it. The power of data is unprecedented as are the legal challenges relating to its collection and maintenance, for both consumers and advertisers. Read more.
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Thursday, 10/13/2011
Development
Location: Conference Room E
Tags: mobile, html5
Pete LePage (Google)
Average rating: ****.
(4.43, 7 ratings)
We'll share the strengths and extents of HTML5, showing magnificent demos of bleeding-edge features. Digging into high-fidelity graphics, performance, and system integration, we’ll break each demo down on the big screen to show how it was constructed. Then we’ll show you how to use HTML5 to its full potential in your own projects. Read more.
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Thursday, 10/13/2011
Design & UI, Product Management
Location: New York East
Ted Drake (Yahoo!), Nate Ebrahimoon (Yahoo! )
Average rating: ****.
(4.00, 1 rating)
How do you test and document applications when you can no longer view source to reference offending code? Find out how the Yahoo! Accessibility Lab is using Flip cameras and screen captures for mobile apps, dynamic interactions, and international development teams. Read more.
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Thursday, 10/13/2011
Social Media
Location: New York West
Baratunde Thurston (The Onion), Matt Kirsch (The Onion)
Average rating: ****.
(4.67, 3 ratings)
The Onion’s digital masterminds provide a behind-the-scenes look at their near-scientific live Twitter event coverage from the Super Bowl to the Oscars; dominating trending topics, gaining thousands of followers, and watching web traffic numbers soar. It was all tied to the simultaneous marketing of "Onion News Network" on IFC and "Onion SportsDome" on Comedy Central. And it was awesome. Read more.
Thursday, 10/13/2011
Location: Liberty 3
TBC

2:20pm

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Thursday, 10/13/2011
Strategy & Business Models
Location: Conference Room D
Your user base possesses hidden talents. Look beyond resumes, degrees and expand your definition of "who you know." Read more.
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Thursday, 10/13/2011
Development
Location: Conference Room E
Average rating: ****.
(4.00, 2 ratings)
Sixty-five engineers at Etsy deploy code more than 30 times a day with continuous deployment. Learn about the tools we've put in place to monitor our infrastructure and application health throughout the day, and how this is a shared effort between our engineering and operations team effort. Read more.
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Thursday, 10/13/2011
Design & UI
Location: New York East
Kyle Soucy (Usable Interface)
Average rating: ***..
(3.50, 2 ratings)
When conducting user research, we all know asking the right questions is just as important as how you ask them, but how do you even know what questions to ask? What if the discussion topic is extremely personal and private? How do you get a complete stranger to open up to you? There is a better way to conduct an in-depth interview and it doesn’t involve using a clipboard. Read more.
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Thursday, 10/13/2011
Social Media
Location: New York West
Deanna Zandt (Deanna Zandt)
Average rating: **...
(2.75, 4 ratings)
What makes for a successful ecosystem of tools and users? How can businesses and communities alike plan for a shifting landscape with lightspeed breakthroughs and changes? In this session, we'll look at five big, inspiring ideas for community online--brought to you, surprisingly, by the Muppets. Read more.
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Thursday, 10/13/2011
Conversations
Location: Liberty 3
Tristan Louis (Keepskor)
HTML5, CSS3 & JavaScript are all supported by modern browsers. But the same modern browsers are hampered when it comes to improving performance by the fact that most of the code behind the web is written in a non-standard fashion. Should standard conformance be one of the checks when creating sites or should the development community ignore it and let the browser makers deal with it? Read more.

3:25pm

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Thursday, 10/13/2011
Strategy & Business Models
Location: Conference Room D
Average rating: ****.
(4.00, 1 rating)
You know that Brazil is a growing market. You also know that, in a few years, we will host the World Cup and then the Olympics. But what's happening on the web in Brazil? Come to this explanatory session and understand how we use web, what we love about it and the many interesting opportunities here now. Read more.
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Thursday, 10/13/2011
Development
Location: Conference Room E
Tags: cloud
Alex Kilpatrick (Tactical Information Systems), Mary Haskett (Tactical Informations Systems)
Average rating: ***..
(3.00, 2 ratings)
This talk will present the basics of the Amazon cloud, concentrating on the differences between cloud-based management and conventional server management. Topics include cloud storage, cloud instances and provisioning, cloud pricing, database instances, and cloud security. Read more.
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Thursday, 10/13/2011
Design & UI, Product Management
Location: New York East
Moderated by:
Ben Popper (The New York Observer)
Panelists:
Ro Gupta (Disqus), Tony Haile (Chartbeat), Josh Guttman (Outbrain)
Average rating: ****.
(4.00, 4 ratings)
As publishers seek deeper engagement on their own sites vs. solely on social networks, the UX after the content on a page has been viewed has become vital. Typically this is below the fold, an area which used to be dismissed but is now recognized as some of the most valuable, lean-in real estate on the web. Learn from top services that specialize in interactions that happen ‘down there.’ Read more.
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Thursday, 10/13/2011
Social Media
Location: New York West
Wayne Sutton (Cosemble)
Average rating: *....
(1.67, 3 ratings)
In this session, we'll look at what's in flux in social media and business, and we'll cover what's next. Drawing on extensive research and case studies, we'll explore the platforms, information and staffing you to prepare your organization for success in 2012. Read more.
Thursday, 10/13/2011
Location: Liberty 3
TBC
  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.