Unstuffing Taxonomy: Structuring Data for Great User Experiences

Amy Decicco (Gilt Groupe)
Design & UI
Location: New York East
Average rating: ***..
(3.17, 6 ratings)

Everyone has data, and more often that not, it’s messy. Whether it’s a poorly organized file system, an intranet that no one uses, or an unnavigable CMS, uncontrolled data makes finding things difficult and unpleasant. In e-commerce, messy product categorization isn’t just annoying, it impacts site usability, conversion, and the bottom line. This talk will go over what taxonomy is, what it can solve and what it can’t, things to consider when building a public-facing taxonomy and the tools to support it, and how Gilt Groupe improved the user experience through better product classification, meaningful faceted navigation, and other forms of data management.

Photo of Amy Decicco

Amy Decicco

Gilt Groupe

Amy is a Taxonomist at Gilt.com where she introduced the concept of user-facing taxonomies, and creates, manages, and maintains the taxonomies for Gilt.com, Gilt Taste, and Park & Bond.

Prior to the gig at Gilt, Amy was a taxonomist at Etsy.com and an archives and research librarian at National Public Radio in Washington DC. She has a Masters in Library & Information Science from Drexel University.

Comments on this page are now closed.

Comments

Picture of Amy Decicco
Amy Decicco
11/28/2011 4:40pm EST

Slides are here: www.slideshare.net/amydecic...

And a little context here: tech.gilt.com/post/10285583...

Picture of Maria Lissette Ganoza
Maria Lissette Ganoza
10/19/2011 4:50pm EDT

Hi, I just wanna to know if you have the slides or maybe a video of this expo, please. thanks Lissette

  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.