Everyone has data, and more often that not, it’s messy. Whether it’s a poorly organized file system, an intranet that no one uses, or an unnavigable CMS, uncontrolled data makes finding things difficult and unpleasant. In e-commerce, messy product categorization isn’t just annoying, it impacts site usability, conversion, and the bottom line. This talk will go over what taxonomy is, what it can solve and what it can’t, things to consider when building a public-facing taxonomy and the tools to support it, and how Gilt Groupe improved the user experience through better product classification, meaningful faceted navigation, and other forms of data management.
Amy is a Taxonomist at Gilt.com where she introduced the concept of user-facing taxonomies, and creates, manages, and maintains the taxonomies for Gilt.com, Gilt Taste, and Park & Bond.
Prior to the gig at Gilt, Amy was a taxonomist at Etsy.com and an archives and research librarian at National Public Radio in Washington DC. She has a Masters in Library & Information Science from Drexel University.
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