There’s a different kind of Matrix out there, and it’s the way business operates in the old world order. But it doesn’t have to be that way. Cindy Gallop has some provocative suggestions on how to rethink, reinvent and redesign your business for the future, for a ‘world without rules and controls, without borders and boundaries. A world where anything is possible.’
Cindy Gallop’s background is brandbuilding, marketing and advertising - she started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named Advertising Woman of the Year. She is the founder and CEO of www.IfWeRanTheWorld.com, a web meets world platform designed to turn good intentions into action one microaction at a time, which launched in beta with a demo at TED 2010, and of www.makelovenotporn.com, launched at TED 2009. She acts as board advisor to a number of tech startups and consults, describing her consultancy approach as ‘I like to blow shit up. I am the Michael Bay of business.’ She has a reputation as a compelling and inspirational speaker at conferences and events around the world on a variety of topics, and recently published ‘Make Love Not Porn: Technology’s Hardcore Impact on Human Behavior’ as one of TED’s new line of TEDBooks launched this year with Amazon.