How to create a location-based app in 6 weeks

Lisa Kavanaugh (Ask.com)
Product Management
Location: New York East
Average rating: **...
(2.40, 5 ratings)

Learn from a well-established company’s experiment on creating a location-based chat app with a tight deadline of six weeks. Ask.com’s CTO Lisa Kavanaugh shares what it takes to create an app in a new space for them. Hear how they worked against the timeline, who should build the app, how they built it and what they learned from their users regarding privacy.

Web 2.0 attendees will see first-hand how the idea of the app came to Ask based on user feedback, how they were able to come up with an idea and execute it and launch it in a short timeframe. Attendees will learn how a larger company can come up with a concept for an app – even if it’s in a space that’s not familiar to them – develop it and launch it, all with keeping their users in mind.

Photo of Lisa Kavanaugh

Lisa Kavanaugh

Ask.com

Lisa Kavanaugh is Chief Product & Technology Officer at Ask.com, responsible for all aspects of product development, management and strategy for Ask.com. Her technology responsibilities also include the global development of both web and mobile applications that support Ask.com’s search-based Q&A product suite. With more than a decade of experience building and leading large engineering and product development teams, Kavanaugh has spearheaded the launch of multiple Ask.com vertical products and custom solutions for strategic partners – all the while serving as a very visible driver of positive change within the company. Known for spotting tech talent and infusing new ideas and processes (such as Scrum-based development) into Ask.com’s tech organization, Kavanaugh previously oversaw technology at Ask.com’s partner network, building the engineering team from scratch and launching a development platform that significantly accelerated Ask’s distribution business on an international level. Prior to her work at Ask.com, Kavanaugh served as a software engineer at Hewlett Packard.

Kavanaugh received a B.S. in Computer Science from the University of California, Santa Barbara.

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Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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