Guerrilla Research Methods

This hands-on session will cover a number of low cost, yet powerful research methods to help you make better data-driven design decisions. We’ll provide a number of techniques for recruiting research participants, creating better research questions, and what to do with your data once you’ve conducted your research. Topics covered will include:

How to sell guerrilla research into a project from the start
How to recruit better participants
How to form better research questions
What to do with your data once you have it
A number of inexpensive, quick, but highly effective research methods when time and/or budget are limited
Real-world case studies to show how guerrilla research methods provide measurable ROI
Assessment methodology to determine which method is best for their project or situation
Valuable “how-tos” to execute the research

Learn the answers to tricky questions such as:

How do I get my boss or client to buy into doing research for my project?
What is guerrilla research and how is it different than traditional market research?
What are some guerrilla research methods and what kind of results can I expect?
How do I pick the right method(s)?
What’s the downside/shortcoming of guerrilla research methods compared to other research methods?