Schedule: Strategy & Business Models sessions

This track examines the economic opportunities created by Web 2.0 trends. Real-world examples feature companies using Web 2.0 angles to create new business models, enter new markets, develop new products, and make real money.

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Location: New York East
Tags: startups
Jennifer 8. Lee (Knight News Challenge), Jenna Wortham (New York Times), Spencer Ante (The Wall Street Journal)
Average rating: **...
(2.79, 14 ratings)
How do some products become media darlings? FourSquare, Kickstarter, even Twitter in its early days. This helps brings credibility with funders. Reporters from the NYTimes, etc. will talk about how they choose what to write about, giving you insight on how the media ecosystem works. Read more.
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Location: New York East
Tags: startups
David Binetti (Votizen)
Average rating: ***..
(3.00, 5 ratings)
The ultimate expression of the "lean startup" approach is the pivot: a shift in business model grounded in market learning. David Binetti, co-founder and CEO of Votizen, will put a practical, real-world face on the concept of the lean startup. Using actual data and metrics, this session will describe why, how, and -- most important -- when to pivot. Read more.
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Location: New York East
Tags: mobile
Zach Brand (NPR, Digital media)
Average rating: ***..
(3.87, 15 ratings)
Good architecture of systems and flexibility of content has also allowed NPR to have the freedom and agility to quickly deploy solid user experience and elegant design to multiple platforms. This presentation will cover lessons learned in expanding functionality of its' API, deploying new features to its' website, mobile apps, the day one launch of NPR's iPad app and HTML5 website. Read more.
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Location: New York East
Tags: mobile
Tim Grace (Apartments.com), Nick Fotis (Cars.com)
Average rating: **...
(2.50, 6 ratings)
The mobile product leaders from Apartments.com and Cars.com share strategies, successes (and failures!), and lessons learned in creating and monetizing mobile products. Whether it's developing a category-leading iPhone app or selling custom SMS/mobile web products to property managers, these experiences span both B2C and B2B models and aim to be relevant to organizations of any scale. Read more.
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Location: Empire West
Tags: startups
David Steinberger (comiXology)
Average rating: **...
(2.25, 4 ratings)
For nearly a decade, the rallying cry of tech conferences has been “the death of ________” (music, books, etc). Because the technology industry thrives on disruption, all too often we overlook the power of cooperative solutions. This discussion will focus on how tech startups can succeed by providing technology that works with existing methods to grow a market, not destroy it. Read more.
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Location: New York East
Sam Ramji (Apigee)
Average rating: ****.
(4.36, 11 ratings)
Web 2.0 is changing as applications, not browsers, become the primary web and mobile interface. APIs are the indirect channels enabling participation in the new app economy, letting companies open up to new revenue streams, partnerships, and developer use. We’ll discuss how to create a business model around open APIs, applying lessons from leaders including Sears, Alcatel-Lucent and MTV Networks. Read more.
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Location: New York East
Jalak Jobanputra (NYC Investment Fund), Anjula Acharia Bath (Desi Hits Inc), Sean Finnegan (Starcom MediaVest Group)
Average rating: **...
(2.25, 4 ratings)
While the US remains a hub of innovation and creation, many emerging markets (as well as more established markets) provide opportunities for pilots or expansion. This session will explore startups that have tapped into some of these markets. Read more.
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Location: New York East
Ranjith Kumaran (YouSendIt, Inc.)
Average rating: ***..
(3.50, 8 ratings)
Freemium has become one of the hottest business models among start-ups, and its providers are searching for the best way to measure and optimize business performance. As founder of YouSendIt, a pioneer in Freemium offerings, Ranjith Kumaran will describe tools to measure Freemium performance using a dashboard to measure key metrics. Read more.
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Location: New York East
Alex Rampell (TrialPay)
Average rating: ***..
(3.83, 6 ratings)
While the web has evolved at a blinding rate, eCommerce has looked the same for nearly 15 years: content, search, transaction. But today, with a surge of companies rethinking eCommerce, the sector has new ideas and new energy. How can you catch the wave? This session covers three simple ways you can move beyond the old paradigm to reduce friction between you and your customers. Read more.
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Location: Empire West
Mark Josephson (Outside.in)
Average rating: **...
(2.89, 9 ratings)
In today's world the cost of broadcasting information or an opinion is way down, hence the volume of published content is way up. The onslaught of new content presents an exciting business opportunity. This presentation will discuss the key characteristics of models that will allow individuals, publishers and advertisers to take advantage of the wealth of content in meaningful ways. Read more.
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Location: New York East
Tags: analytics
Drew Curtis (Fark.com, Inc)
Average rating: **...
(2.33, 3 ratings)
Everyone knows the online media industry is having money problems. It's the fault of an attempt to apply an old media advertising schema to new media world. Drew Curtis will offer an entertaining look at how things in the advertising business used to work, why they don't work now, and how to fix it. Read more.
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Location: New York East
Ben Lerer (Thrillist)
Average rating: ***..
(3.00, 1 rating)
Twenty years ago it took 20 years to build a brand; five years ago it took 5 years, and today it feels like it can happen overnight. Ben Lerer, co-founder and CEO of Thrillist.com, a leading lifestyle publication for men, will give insight into building a brand online. Read more.
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Location: New York East
Tags: startups
Aaron Levie (Box.net)
Average rating: ****.
(4.33, 3 ratings)
Today's technology decisions are now being driven by users, not management. Web-savvy workers are going around cumbersome platforms, deploying free online tools to connect and collaborate, and spreading them in the process. We'll give you six reasons why you'd be crazy not give your software out for free, ranging from the power of user evangelism to incentive to make a better product. Read more.
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Location: New York East
Moderated by:
Henry Copeland (Pressflex LLC)
Panelists:
Silona Bonewald (SLC), Jonah Peretti (Buzzfeed), Duncan Watts (Yahoo! Research)
Average rating: ***..
(3.50, 6 ratings)
Every two days the global info glut grows by 5 exabytes, an amount exceeding all the knowledge created by humankind up to 2003. And our personal contact lists now far exceed Dunbar's number, the 148 people who can form a cohesive social unit. Can our brains remain afloat in web 2.0's flood of data and faces? Or do all our new coping mechanisms just make the noise worse? Read more.
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Location: New York East
Moderated by:
Michele Anderson (Activate)
Panelists:
Elena Krasnoperova (Zong), Mike Sego (Gaia Online)
Businesses in every sector are looking to tap the possibilities of mobile payments and micro-transactions. To help you get an edge, this panel will give you an overview of the payments landscape and provide a preview of coming attractions. Read more.
Lotus knows
Sponsors
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.