Schedule: Social Media & Marketing sessions

From listening and engaging to targeting and measuring, the social web has become central to marketing strategies for companies of all sizes, in every sector. With road-tested case studies and hard data, this track takes an honest, clear-eyed look at approaches that work and mistakes you can avoid. We thank thisMoment for supporting the event.

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Location: Empire West
Josh Bernoff (Forrester Research), Ted Schadler (Forrester Research)
Average rating: ****.
(4.55, 11 ratings)
Customers now have limitless technology power – mobile, social, video, and cloud. Can your organization handle this? Only 20% of information workers have the tools to reach out to empowered customers. Get a blueprint for how management, IT and empowered employees can innovate to meet the customer challenge. Based on case studies from the new book "Empowered," follow-on to "Groundswell." Read more.
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Location: Empire West
Tags: analytics
Tami Dalley (ROI Labs)
Average rating: ***..
(3.57, 7 ratings)
It's a problem faced by data-swamped marketers everywhere: With so many analytics reports, where are you supposed to look? And how do you make your reports meaningful? Through a series of mini-case studies, we’ll explore how to customize specific search analytics reports for maximum insight. You have the data – we’ll show you how to tell the story. Read more.
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Location: Empire West
Lynne d Johnson (Advertising Research Foundation), John Havens (Porter Novelli)
Average rating: ***..
(3.71, 7 ratings)
Lynne d Johnson, SVP of social media at the Advertising Research Foundation and John C. Havens, SVP of social media at Porter Novelli will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands. Read more.
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Location: Empire West
Ruben Quinones (Path Interactive)
Average rating: ****.
(4.10, 20 ratings)
This session will provide a practical conversation on creating and sustaining a Facebook fan page that will result in a successful campaign. Attendees of this event will have the tools and knowledge of concepts necessary to create and sustain a winning Fan page. Read more.
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Location: Empire West
McKenzie Eakin (Microsoft- Xbox LIVE)
Average rating: ***..
(3.56, 9 ratings)
So, you need to tweet, but management wants to “hire a Twitter person” and call it a day. @XboxSupport was #latetotheparty: I had to speak the time-tested language of data-driven decisions internally to justify the personal touch revolution externally. Hear how I quantify the ROI of turning FML to OMG!, find and arm my Twitter infantry, and reveal what Xbox LIVE learns from foul-mouthed tweens. Read more.
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Location: Empire West
Marc Engelsman (Digital Brand Expressions), Emily Smith (Digital Brand Expressions)
Average rating: ***..
(3.48, 21 ratings)
Social media is a tool that can be utilized by nearly every area of a business - HR to Sales, right down to individual employees. Learn how smart companies are implementing guidelines and policies that govern the use of social media enterprise-wide to ensure consistency, clarity and reduced risk of costly mistakes in this public arena. Read more.
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Location: Empire West
Moderated by:
Khris Loux (Echo)
Panelists:
Paul Berry (HuffingtonPost), Dermot Waters (CNN), Katharine Zaleski (Washington Post)
Average rating: ***..
(3.91, 11 ratings)
This session will reveal how mainstream media will be saved using real-time platforms to re-invent the way we listen to, engage with, and share stories. Read more.
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Location: Empire West
Usman Haque (Pachube.com)
Average rating: ****.
(4.33, 3 ratings)
This conversation will explore both technical and conceptual aspects of the Internet of Things with specific lessons learned from the development and deployment of Pachube.com, a generalised data broker for sensor, energy and environmental monitoring products used by thousands of individuals and companies around the world. Read more.
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Location: Empire West
Garrick Schmitt (Razorfish), Usman Haque (Pachube.com), Andrew Zolty (BREAKFAST), Shiv Singh (Pepsico, Inc.), Allison Mooney (MobileBehavior)
Average rating: ***..
(3.00, 6 ratings)
Before we communicated with objects one-way, via "beep." AOL humanized it with “You’ve Got Mail.” Advances in technologies enable smart interactions between objects & people. Intelligence is added in warm/human manner (@BakerTweet alerts when a fresh batch of buns is ready). Contextualizing the new data won’t be easy, but real challenge is what do when products once just marketed talk back? Read more.
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Location: Empire West
John Stepper (Deutsche Bank)
Average rating: ****.
(4.20, 10 ratings)
How do you get a highly-regulated company - one of the world's largest and most competitive banks - to collaborate using social media? This talk provides a compelling set of lessons for morphing a conservative, hierarchical organization into one that's agile and embraces community-driven change. Read more.
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Location: Empire West
Frank McGillin (Philips)
Average rating: **...
(2.80, 5 ratings)
Many brands struggle to integrate social media into the overall marketing mix, especially in the B2B space. Hear from a Global Brand about how to build meaningful, long-term relationships, which have the potential to develop into powerful and emotional connections with customers. You will walk away from this session with practical information to help you execute your online community efforts. Read more.
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Location: Empire West
Baratunde Thurston (The Onion), Allie Brosh (Self), Matthew Inman (The Oatmeal)
Average rating: ***..
(3.80, 10 ratings)
Everyone knows that the web is now the place where writers and artists can get big by connecting directly with fans. But how do they actually do it? In this session, Baratunde Thurston, Digital Director of The Onion, interviews two creators of successful web comics, Matthew Inman (The Oatmeal) and Allie Brosh (Hyperbole and a Half). Read more.
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Location: Empire West
Margaret Francis (Exact Target/ CoTweet)
Average rating: ****.
(4.50, 8 ratings)
New media has made new ways of measurement possible, but many companies are using legacy metrics such as impressions and clicks to understand the social web. Join Margaret Francis, VP of Products, Scout Labs for a conversation about how brands approach the challenges of social media measurement in a fluid, real-time world. Read more.
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Location: Empire West
Michael Lazerow (Buddy Media)
Average rating: ****.
(4.64, 14 ratings)
Facebook announced the release of its Open Graph API tool at its developer conference - f8. This new tool will change website publishing and will extend the sharing of Facebook content beyond the company's own portal and onto 3rd party websites through Facebook Connect. This session will provide an in-depth look at how the Open Graph will impact the future of website development. Read more.
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Location: Empire West
Gabe Zichermann (Gamification.Co & Gamification Summit)
Average rating: *****
(5.00, 5 ratings)
From Foursquare and Gowalla to Yelp and Miso, game mechanics - badges, points, leaderboards, achievements - are popping up all over the web. Learn how to leverage the extraordinary power of these tools to create, engage and excite your online community. This session highlights the most successful strategies and tactics gleaned from nearly 200 interviews for the book "Game-Based Marketing". Read more.
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Sponsors
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.