Schedule: Mobile sessions

9:00am Tuesday, 09/28/2010

CSS3: The Future of Web Styling

Location: Empire East

Håkon Wium Lie (Opera Software)

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Most browsers have implemented parts of CSS3, the newest addition to the Cascading Style Sheets standard. Now that the tools are firmly in the hands of the developers, how do they create elegant sites that work across browsers and across devices? The creator of CSS, Håkon Wium Lie, shows just how this can be achieved. Read more.

9:00am Tuesday, 09/28/2010

How to Develop a Rich, Native-quality User Experience for Mobile Using Web Standards

Location: New York West

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David Kaneda (Sencha)

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Mobile application developers are facing a major challenge as mobile devices, especially smartphones and tablets, gain popularity as the platform of choice for enterprise users and consumers. This session will focus on how the latest web standards can be used to develop rich internet applications that deliver a native-like user experience across mobile platforms and browsers. Read more.

11:10am Tuesday, 09/28/2010

Augmented Reality for Marketers: Mapping the Future of Consumer Interactions

Location: Empire West

Lynne d Johnson (Advertising Research Foundation), John Havens (Porter Novelli)

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Lynne d Johnson, SVP of social media at the Advertising Research Foundation and John C. Havens, SVP of social media at Porter Novelli will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands. Read more.

11:10am Tuesday, 09/28/2010

NPR Everywhere: The Power of Flexible Content

Location: New York East

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Zach Brand (NPR, Digital media)

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Good architecture of systems and flexibility of content has also allowed NPR to have the freedom and agility to quickly deploy solid user experience and elegant design to multiple platforms. This presentation will cover lessons learned in expanding functionality of its' API, deploying new features to its' website, mobile apps, the day one launch of NPR's iPad app and HTML5 website. Read more.

1:30pm Tuesday, 09/28/2010

From the Trenches: Monetizing Mobile

Location: New York East

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Tim Grace (Apartments.com), Nick Fotis (Cars.com)

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The mobile product leaders from Apartments.com and Cars.com share strategies, successes (and failures!), and lessons learned in creating and monetizing mobile products. Whether it's developing a category-leading iPhone app or selling custom SMS/mobile web products to property managers, these experiences span both B2C and B2B models and aim to be relevant to organizations of any scale. Read more.

3:10pm Thursday, 09/30/2010

Mobile Payments and Micro-transactions: Modernizing Purchase Power

Location: New York East

Moderated by:

Michele Anderson (Activate)

Panelists:

Elena Krasnoperova (Zong), Mike Sego (Gaia Online)

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Businesses in every sector are looking to tap the possibilities of mobile payments and micro-transactions. To help you get an edge, this panel will give you an overview of the payments landscape and provide a preview of coming attractions. Read more.