Schedule: Analytics sessions

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10:05am Tuesday, 09/28/2010
The Ten Best Ways to Customize Your Search Analytics Reports
Location: Empire West
Tags: analytics
Tami Dalley (ROI Labs)
It's a problem faced by data-swamped marketers everywhere: With so many analytics reports, where are you supposed to look? And how do you make your reports meaningful? Through a series of mini-case studies, we’ll explore how to customize specific search analytics reports for maximum insight. You have the data – we’ll show you how to tell the story. Read more.
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11:10am Wednesday, 09/29/2010
A Dashboard for Freemium Providers: What to Measure—and How
Location: New York East
Tags: analytics, startups
Ranjith Kumaran (YouSendIt, Inc.)
Freemium has become one of the hottest business models among start-ups, and its providers are searching for the best way to measure and optimize business performance. As founder of YouSendIt, a pioneer in Freemium offerings, Ranjith Kumaran will describe tools to measure Freemium performance using a dashboard to measure key metrics. Read more.
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3:10pm Wednesday, 09/29/2010
Why the Online Ad Model is Currently Broken, and How to Fix It
Location: New York East
Tags: analytics
Drew Curtis (Fark.com, Inc)
Everyone knows the online media industry is having money problems. It's the fault of an attempt to apply an old media advertising schema to new media world. Drew Curtis will offer an entertaining look at how things in the advertising business used to work, why they don't work now, and how to fix it. Read more.
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1:00pm Thursday, 09/30/2010
Measuring the Future: New Metrics for New Media
Location: Empire West
Margaret Francis (Exact Target/ CoTweet)
New media has made new ways of measurement possible, but many companies are using legacy metrics such as impressions and clicks to understand the social web. Join Margaret Francis, VP of Products, Scout Labs for a conversation about how brands approach the challenges of social media measurement in a fluid, real-time world. Read more.
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Sponsors
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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