Schedule: Analytics sessions

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Location: Empire West
Tags: analytics
Tami Dalley (ROI Labs)
Average rating: ***..
(3.57, 7 ratings)
It's a problem faced by data-swamped marketers everywhere: With so many analytics reports, where are you supposed to look? And how do you make your reports meaningful? Through a series of mini-case studies, we’ll explore how to customize specific search analytics reports for maximum insight. You have the data – we’ll show you how to tell the story. Read more.
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Location: New York East
Ranjith Kumaran (YouSendIt, Inc.)
Average rating: ***..
(3.50, 8 ratings)
Freemium has become one of the hottest business models among start-ups, and its providers are searching for the best way to measure and optimize business performance. As founder of YouSendIt, a pioneer in Freemium offerings, Ranjith Kumaran will describe tools to measure Freemium performance using a dashboard to measure key metrics. Read more.
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Location: New York East
Tags: analytics
Drew Curtis (Fark.com, Inc)
Average rating: **...
(2.33, 3 ratings)
Everyone knows the online media industry is having money problems. It's the fault of an attempt to apply an old media advertising schema to new media world. Drew Curtis will offer an entertaining look at how things in the advertising business used to work, why they don't work now, and how to fix it. Read more.
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Location: Empire West
Margaret Francis (Exact Target/ CoTweet)
Average rating: ****.
(4.50, 8 ratings)
New media has made new ways of measurement possible, but many companies are using legacy metrics such as impressions and clicks to understand the social web. Join Margaret Francis, VP of Products, Scout Labs for a conversation about how brands approach the challenges of social media measurement in a fluid, real-time world. Read more.
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Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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