Sessions tagged with 'enterprise_and_established_business'

Creating a Culture of Collaboration at Deutsche Bank

John Stepper (Deutsche Bank)

Presentation: Creating a Culture of Collaboration at Deutsche Bank Presentation [PDF]

How do you get a highly-regulated company - one of the world's largest and most competitive banks - to collaborate using social media? This talk provides a compelling set of lessons for morphing a conservative, hierarchical organization into one that's agile and embraces community-driven change.

Cure the Chaos: How to Coordinate Your Company's Social Media Efforts

Marc Engelsman (Digital Brand Expressions), Emily Smith (Digital Brand Expressions)

Presentation: Cure the Chaos_ How to Coordinate Your Company_s Social Media Efforts Presentation [PPT]

Social media is a tool that can be utilized by nearly every area of a business - HR to Sales, right down to individual employees. Learn how smart companies are implementing guidelines and policies that govern the use of social media enterprise-wide to ensure consistency, clarity and reduced risk of costly mistakes in this public arena.

Harnessing the Web’s New Indirect Channel: Open APIs in the Enterprise

Sam Ramji (Apigee)

Presentations: Harnessing the Web’s New Indirect Channel_ Open APIs in the Enterprise Presentation [PDF],
external link

Web 2.0 is changing as applications, not browsers, become the primary web and mobile interface. APIs are the indirect channels enabling participation in the new app economy, letting companies open up to new revenue streams, partnerships, and developer use. We’ll discuss how to create a business model around open APIs, applying lessons from leaders including Sears, Alcatel-Lucent and MTV Networks.

How a Global Brand built a Thriving B2B Community in Three Months

Frank McGillin (Philips)

Presentation: How a Global Brand built a Thriving B2B Community in Three Months Presentation [PDF]

Many brands struggle to integrate social media into the overall marketing mix, especially in the B2B space. Hear from a Global Brand about how to build meaningful, long-term relationships, which have the potential to develop into powerful and emotional connections with customers. You will walk away from this session with practical information to help you execute your online community efforts.

How Real-time Story Telling Can Save Mainstream Media

Moderated by:

Khris Loux (Echo)

Panelists:

Paul Berry (HuffingtonPost), Dermot Waters (CNN), Katharine Zaleski (Washington Post)

This session will reveal how mainstream media will be saved using real-time platforms to re-invent the way we listen to, engage with, and share stories.

Transforming Your Company to Embrace Empowered Employees and Customers

Josh Bernoff (Forrester Research), Ted Schadler (Forrester Research)

Customers now have limitless technology power – mobile, social, video, and cloud. Can your organization handle this? Only 20% of information workers have the tools to reach out to empowered customers. Get a blueprint for how management, IT and empowered employees can innovate to meet the customer challenge. Based on case studies from the new book "Empowered," follow-on to "Groundswell."