Web 2.0 Expo New York 2010 Workshops

3-hour workshops give you the chance to dive deep into the hottest topics. All workshops happen on Monday, September 27. Please note: there is an additional fee required to attend workshops at Web 2.0 Expo.

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9:00am Monday, 09/27/2010
SEO/SMO 101 (Search Engine & Social Media Optimization)
Location: Empire West
Rhea Drysdale (Outspoken Media), Eric Enge (Stone Temple Consulting)
This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka “organic”) web site visitors from search engines like Google and Bing, as well as from social networking and social media sites like Digg, MySpace, Facebook, and YouTube. Read more.
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9:00am Monday, 09/27/2010
HTML5: Developing for the Desktop and Mobile
Location: New York West
Alex Russell (Google)
This workshop steps you through building an HTML5/CSS3 application that's free from legacy baggage yet still delivers compelling content everywhere. Read more.
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9:00am Monday, 09/27/2010
What's The Big Deal With Drupal?
Location: Riverside Ballroom
Jeff Robbins (Lullabot)
Jeff Robbins is the co-founder of Lullabot and also the co-author of O'Reilly's "Using Drupal". In this session Jeff will talk about Drupal's unique history and community as well as the philosophies and methodologies driving the project. He'll highlight many of Drupal features, show how Drupal sites are assembled, and illustrate what has made Drupal so popular. Read more.
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9:00am Monday, 09/27/2010
Practical Analytics for B2B Marketers
Location: Empire East
Tami Dalley (ROI Labs)
Measuring success in B2B marketing has long been a challenge - multiple touch points and long sales cycles mean "success" can't be captured by one metric. Instead, you need innovative analytics solutions - ones that allow you consider to multiple conversion points in combination with each other in a single scenario - that reveal exactly what compels customer action and response. Intrigued? Read more.
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9:00am Monday, 09/27/2010
The Art and Science of Seductive Interactions
Location: New York East
Stephen Anderson (PoetPainter)
As designers, we work hard to provide powerful features in our applications, but if users don’t take advantage, it’s all waste. We have to extend our designer’s toolkit, leveraging the latest thinking from behavioral economics, neuroscience, game mechanics, and rhetoric. Read more.
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1:00pm Monday, 09/27/2010
Learn to Hack from Scratch: WordPress for Non-Geeks
Location: Riverside Ballroom
Nate Westheimer (AnyClip), Jonathan Berger (Pivotal Labs)
"Business people" are the bain of engineers and innovators alike. Don't know the difference between the Ruby and the Rails? Shame on you. Stop feeling technologically helpless and teach yourself the hacking skills you need to start earning respect among the real hacking community. Read more.
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1:00pm Monday, 09/27/2010
Getting Them There and Keeping Them There: Using Business-driven Personas to Create Holistic Search and Experience Strategies
Location: Empire West
Vanessa Fox (Nine By Blue)
Search acquisition and search engine optimization (SEO) aren't about getting eyeballs to show up at your site, they're about getting the *right* visitor to your site and keeping them there. Read more.
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1:00pm Monday, 09/27/2010
The UX-Driven Startup: Crafting an Effective Experience Vision
Location: Empire East
Alexa Andrzejewski (Foodspotting)
You have a great idea, a sophisticated technology and a product that meets an unmet need… but what will using your product or service feel like? What kind of experience do you want to create? While these questions may seem squishy, having a concrete answer can have tangible effects on your product and set it apart among competitors. Read more.
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1:00pm Monday, 09/27/2010
Building Realtime User Experiences
Location: New York West
Ted Roden (The New York Times)
The Web is increasingly happening in realtime. With poster children such as Facebook and Twitter leading the way, users are coming to expect that all websites should serve content to them as it occurs. In this tutorial, we'll talk about to adding several realtime features to your existing site without making significant changes to your existing infrastructure. Read more.
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1:00pm Monday, 09/27/2010
Building Cross-Platform Mobile Apps
Location: New York East
Tags: html5, mobile
Jonathan Stark (Jonathan Stark Consulting)
This workshop is for web designers and developers who are interested in creating cross platform mobile apps. A basic familiarity with standard HTML, CSS, and JavaScript would be very helpful but is not required. Read more.
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Sponsors
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.