Garrick Schmitt

Garrick Schmitt
Managing Director, Experiences and Platforms, Razorfish

Web site | @gschmitt

In his role as Managing Director of Experiences and Platforms for the West region, Garrick helps Razorfish clients think about their brands differently, placing emphasis on creating great customer experiences that support business objectives. He will also continue to generate thought leadership, especially around the intersection of consumer behavior, marketing and technology.

Schmitt has been with Razorfish since 1999, and has helped many Fortune 500 firms apply user experience design and technology to build better brands. He frequently creates and oversees significant thought leadership including the publication of FEED: The Razorfish Digital Brand Experience Report and contributing to the Advertising Age Digital Next blog. He also speaks at industry events including the 2010 SXSW Interactive Conference, where he led a panel on the future of mobile advertising, “Is App-vertising the Answer?”

Sessions

Social Media & Marketing
Location: Empire West
Garrick Schmitt (Razorfish), Usman Haque (Pachube.com), Andrew Zolty (BREAKFAST), Shiv Singh (Pepsico, Inc.), Allison Mooney (MobileBehavior)
Average rating: ***..
(3.00, 6 ratings)
Before we communicated with objects one-way, via "beep." AOL humanized it with “You’ve Got Mail.” Advances in technologies enable smart interactions between objects & people. Intelligence is added in warm/human manner (@BakerTweet alerts when a fresh batch of buns is ready). Contextualizing the new data won’t be easy, but real challenge is what do when products once just marketed talk back? Read more.
Lotus knows
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Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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