In his role as Managing Director of Experiences and Platforms for the West region, Garrick helps Razorfish clients think about their brands differently, placing emphasis on creating great customer experiences that support business objectives. He will also continue to generate thought leadership, especially around the intersection of consumer behavior, marketing and technology.
Schmitt has been with Razorfish since 1999, and has helped many Fortune 500 firms apply user experience design and technology to build better brands. He frequently creates and oversees significant thought leadership including the publication of FEED: The Razorfish Digital Brand Experience Report and contributing to the Advertising Age Digital Next blog. He also speaks at industry events including the 2010 SXSW Interactive Conference, where he led a panel on the future of mobile advertising, “Is App-vertising the Answer?”