McKenzie Eakin

McKenzie Eakin
Program Manager: Back-end Community Enablement, Microsoft- Xbox LIVE

Web site | @MacheteBetty

McKenzie Eakin is the Program Manager for Back-end Community Enablement in Xbox LIVE’s Service Delivery organization—yes, Xbox LSD—mission control for Xbox LIVE. As Sky Captain of the @XboxSupport Elite Tweet Fleet she’s spoken for social media strategists and gaming conventions alike. Prior to this role she was developing business plans in Microsoft’s Start-up Business Accelerator under Craig Mundie and serving up strategic financial analytics for Windows.

Sessions

Real-time, Social Media & Marketing
Location: Empire West
McKenzie Eakin (Microsoft- Xbox LIVE)
Average rating: ***..
(3.56, 9 ratings)
So, you need to tweet, but management wants to “hire a Twitter person” and call it a day. @XboxSupport was #latetotheparty: I had to speak the time-tested language of data-driven decisions internally to justify the personal touch revolution externally. Hear how I quantify the ROI of turning FML to OMG!, find and arm my Twitter infantry, and reveal what Xbox LIVE learns from foul-mouthed tweens. Read more.
Lotus knows
Sponsors
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.