Lynne d Johnson

Lynne d Johnson
SVP Social Media, Advertising Research Foundation

Web site | @lynneluvah

Lynne d Johnson is the SVP, Social Media for the Advertising Research Foundation, where she is responsible for content, brand and social media development and strategy, as well as developing consumer insights, market research, and true metrics for the industry at large via the ARF Social Media Council. As a consultant, Lynne works with Web and media properties on content, brand, and social media development and strategy. She’s also a sought after speaker, and has presented keynotes and moderated panels around the world about the future of media, web 2.0, women in tech, African-Americans in tech, hip-hop and tech, and the intersection of music and technology.

A widely published author and blogger, Lynne wrote the foreward for Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, by Shel Holtz and John C. Havens (Wiley, 2008) and was the technical editor for Google Voice For Dummies, by Bud E. Smith and Chris Dannen (For Dummies 2009). Since 2001 Lynne has published Lynne d Johnson || Diary (Music, Media, My Life), the winner of the 2006 Black Weblog Awards Black Blogger Achievement Award. She also currently blogs for Jack Myers MediaBizBloggers.

Prior to the ARF, Lynne was Senior Editor & Community Director for Fastcompany.com where she oversaw both content and community functionality, wrote the Digital Media Diva blog covering technology, media & marketing, social media, and gadgets, and also built the foundation for the magazine’s expert bloggers’ network. Prior to Fast Company, Lynne served as General Manager, New Media for VIBE and SPIN magazines, where she and her team launched the first ever magazines for mobile devices.

Lynne is an advisor for BlackWeb20.com, Interactive One, and Girls In Tech NYC, and on the Standards Board of the Social Media Advertising Consortium . She is also a co-founder of the The New York Android Software Developers Meetup. Lynne holds a BA in Journalism, an advanced certificate in multicultural studies, and an MBA in Media Management

Sessions

Mobile, Social Media & Marketing
Location: Empire West
Lynne d Johnson (Advertising Research Foundation), John Havens (Porter Novelli)
Average rating: ***..
(3.71, 7 ratings)
Lynne d Johnson, SVP of social media at the Advertising Research Foundation and John C. Havens, SVP of social media at Porter Novelli will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands. Read more.
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