John C. Havens is SVP, Social Media at Porter Novelli and the author of the book, Tactical Transparency: How Leaders Can Leverage Social Media To Maximize Value and Build Their Brand (Wiley 2008). At Porter, John’s focus is on consumer clients and creating content on the themes of transparency and augmented reality.
Before working at Porter, John was VP of Business Development at BlogTalkRadio where he helped launch and develop the Branded Network/white label version of BTR that was the company’s primary source of revenue. In a little over a year, John was responsible for bringing in over 70% of the company’s revenue and brought in/closed clients like Walmart, Ford, PepsiCo, Century 21, IBM, Allstate, State Farm, The Pentagon, Harper Collins, Hachette Book Group, Frommers, Wiley Publishing, Woman’s Day, and the USPS among others. John was also responsible for coordinating BTR’s recent campaign with Walmart which led to a 253% increase of traffic to their website featuring their Twilight DVD release, their largest DVD pre-release to date.
John has been blogging about social media since 2005 when he was the first Guide to Podcasting at About.com. A frequent speaker on transparency, John’s work has been featured on ADOTAS and Fast Company amongst other sites.