Allison Mooney
Vice President, Emerging Trends, MobileBehavior

Web site | @mobilebehavior

Allison Mooney is a media and marketing theorist specializing in mobile communications. She focuses on the intersection of emerging technology, cultural trends, and consumer behavior, generating marketing strategy and intelligence. Her reports and presentations have helped support the marketing, advertising, and product features of top global brands. She also works to raise the visibility of emerging mobile products and services, enabling them to connect earlier with agencies and advertisers and accelerate growth for what are often considered niche mobile trends and innovations.

Sessions

Social Media & Marketing
Location: Empire West
Garrick Schmitt (Razorfish), Usman Haque (Pachube.com), Andrew Zolty (BREAKFAST), Shiv Singh (Pepsico, Inc.), Allison Mooney (MobileBehavior)
Average rating: ***..
(3.00, 6 ratings)
Before we communicated with objects one-way, via "beep." AOL humanized it with “You’ve Got Mail.” Advances in technologies enable smart interactions between objects & people. Intelligence is added in warm/human manner (@BakerTweet alerts when a fresh batch of buns is ready). Contextualizing the new data won’t be easy, but real challenge is what do when products once just marketed talk back? Read more.
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(415) 947-6111
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