Allison Mooney
Vice President, Emerging Trends, MobileBehavior

Web site | @mobilebehavior

Allison Mooney is a media and marketing theorist specializing in mobile communications. She focuses on the intersection of emerging technology, cultural trends, and consumer behavior, generating marketing strategy and intelligence. Her reports and presentations have helped support the marketing, advertising, and product features of top global brands. She also works to raise the visibility of emerging mobile products and services, enabling them to connect earlier with agencies and advertisers and accelerate growth for what are often considered niche mobile trends and innovations.