Josh Bernoff
Vice President, Principal Analyst, and co-author of Groundswell, Forrester Research

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Josh is senior vice president, idea development, at Forrester Research and is responsible for identifying, developing, and promoting some of the company’s most influential and forward-looking ideas.

Josh is the coauthor of the BusinessWeek best-selling book Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), a comprehensive analysis of corporate strategy for dealing with social technologies. Groundswell has won critical acclaim: Abbey Klaassen of Advertising Age picked it as “the best book ever written on marketing and media,” and Amazon’s editors put it in the top 10 business books of the year. In 2008, the Society for New Communications Research picked Josh and his Groundswell coauthor Charlene Li as “visionaries of the year.”

Josh’s research, analysis, and opinions appear frequently in publications like The New York Times and The Wall Street Journal. He writes a column for Marketing News, a publication of the American Marketing Association, and blogs for Forrester and Advertising Age. Josh has keynoted major conferences on television, music, marketing, and technology in Barcelona, Cannes, Chicago, London, New York, Rome, Tokyo, and São Paulo.