Douglas Rushkoff, PhD, is a world-renowned media theorist whose twelve books, including Life, Inc and Program or Be Programmed., have won prestigious awards and have been translated into thirty languages. He is a commentator on CNN and a contributor to The Guardian, Discover, and NPR. He also made the PBS documentaries Merchants of Cool, The Persuaders, and Digital Nation. He advocates for digital literacy at Codecademy.com, and teaches at NYU and The New School. He lives in New York, with his wife Barbara and daughter Mamie.