Anjula Acharia Bath is the face of Desi Hits! an innovative multi-platform media company that is undoubtedly creating a cultural shift in the digital field and pop culture worldwide.
Steering the company to global influence, Anjula creates and executes deals with US Major labels such as Universal, Warner and Sony, and South Asian/Bollywood film studios. Anjula’s pioneering efforts have led the company to some of the biggest names in music, Lady Gaga, 50 Cent, Britney Spears and Sonu Niiggam and AR Rahman have all been featured on their web property DesiHits.com. Most recently, Anjula partnered with Universal Music Group to create the first music label to nurture and develop global pop icons from South Asia and the large Diaspora, this made news headlines from New York to Mumbai.
Anjula has received global press, radio and television recognition for her achievements. She’s been featured in the Wall Street Journal, Forbes, NY Times, VOGUE, BusinessWeek, Rolling Stone, WWD, on BBC and NPR, and Fox. She speaks regularly at media conferences and was a guest speaker at NYU’s Clive Davis School of Music and was also one of the keynote speakers for the 2010 Digital Music Forum in NYC. In addition, Anjula served as a judge for the “Music Video Award” at The Ibiza International Film Festival as well as for the ‘UK Asian Music Awards’ and holds many media industry awards. Anjula was awarded 2010 ‘Entrepreneur of the Year’ by Canada’s Anokhi Magazine and named as one of the ‘2010 Game Changers’ by The NY Enterprise Report and most recently made it on to Vanity Fair’s “Next Establishment 2010” list.
Prior to Desi Hits! Anjula was leading strategy and delivery for emerging technologies practice at the Forsyth Group – Venture Search, California. She co-founded the Media and Entertainment search firm Merchant McKenzie where she placed C-level executives for companies such as Walt Disney Internet Group and Universal Pictures International. As a Director at TMP Worldwide, London, Anjula worked strategically with the CEO and Board to develop and guide direction for their online property Monster.com. Committed to the arts and media, she holds a B.A. with Honors in Theatre Arts and Communications from Middlesex University and is a published writer. Anjula just completed her first fiction novel that is a fun, provocative journey of two women and explores the second generation South Asian experience.