Shiv Singh

Shiv Singh
Head of Digital, Pepsico, Inc.

Web site

Shiv is a recognized digital marketer who focuses on how brands are being forced to transform with the evolution of digital communications and social media. In September 2009, he was recognized by Ad Age as a Media Maven and was featured on the publication’s cover. He is also author of the book, “Social Media Marketing for Dummies.” While he spends most of his time as the Global Head of Digital for PepsiCo Beverages (across paid, owned and earned media), he is also available for select speaking engagements.

Shiv has been with PepsiCo since July 1st, 2010 where he is responsible for digital in its beverages business. Prior to that he worked at Razorfish for over eleven years (one of the largest interactive agencies in the world and part of Publicis Worldwide). Before that he ran a small web devleopment company based in Boston.

At Razorfish, he led digital strategy, user experience and social media teams in its Boston, New York, San Francisco and London offices. As the company’s VP & Global Social Media Lead, Shiv he helped the agency introduce its clients such as Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company, Mercedes Benz USA, Novartis and Victoria Secret to social influence marketing- or, how to incorporate social media and social technologies to support marketing and business objectives. He also had group wide responsiblities in the realm of social media. Most recently, he was instrumental in Razorfish’s role as incubation partner for Bundle, a financial social media start-up. At Razorfish, his role also included capability development, developing strategic partnerships, leading thought leadership efforts and encouraging experimentation with social media across the agency.

Sessions

Social Media & Marketing
Location: Empire West
Garrick Schmitt (Razorfish), Usman Haque (Pachube.com), Andrew Zolty (BREAKFAST), Shiv Singh (Pepsico, Inc.), Allison Mooney (MobileBehavior)
Average rating: ***..
(3.00, 6 ratings)
Before we communicated with objects one-way, via "beep." AOL humanized it with “You’ve Got Mail.” Advances in technologies enable smart interactions between objects & people. Intelligence is added in warm/human manner (@BakerTweet alerts when a fresh batch of buns is ready). Contextualizing the new data won’t be easy, but real challenge is what do when products once just marketed talk back? Read more.
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