Please log in to leave an evaluation

Personal schedule for Heather Knight

Download or subscribe to Heather Knight's schedule.

10:05am Tuesday, 09/28/2010
Cool Ways to Work Smarter in the Cloud
Sponsored
 Location: Riverside Ballroom
Leon Cruywagen (IBM)
There is a lot of information available about the benefits of cloud computing. Cloud-delivered services can provide instantly scalable provisioning of features and users, a ready-extranet and collaboration efficiency with integrated services. But how can these benefits be linked together to enable you to work smarter? Read more.
1:30pm Tuesday, 09/28/2010
Traditional News Values in a New Media World
Design & User Experience
 Location: Empire East
Katie Couric (CBS News), Tim O'Reilly (O'Reilly Media, Inc.)
Katie Couric, anchor and managing editor of the CBS Evening News and a veteran journalist in mainstream media, discusses the pros and cons of an increasingly digital information age and the need to maintain strong ethical and factual standards as a reporter in any medium. Read more.
3:50pm Tuesday, 09/28/2010
Thinking Hard About the Future
Keynote
 Location: Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Tim O'Reilly (O'Reilly Media, Inc.)
Keynote by Tim O'Reilly, founder and CEO of O'Reilly Media, Inc. Read more.
4:20pm Tuesday, 09/28/2010
A Conversation with Esther Dyson and Bre Pettis
Keynote
 Location: Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Bre Pettis (MakerBot Industries), Esther Dyson (EDventure Holdings)
Esther Dyson, Chairman, EDventure Holdings in conversation with Bre Pettis, Founder, MakerBot Industries. Read more.
9:00am Wednesday, 09/29/2010
Collective Artificial Intelligence: How to Combine Diverse Data and Model Diverse Ideas

Development
 Location: New York West
Tags: analytics, real-time
Jesper Andersen (Bloom Studios)
Traditional statistical approaches assume a single objective result and an authoritative data set exist. These assumptions lead to static and generic analytics. Learn how to take advantage of diverse data using statistics techniques that allow you to aggregate simple models using disparate data and carefully blend the result to better model subjective behaviors like recommendations and pricing.
 Read more.
10:05am Wednesday, 09/29/2010
How Real-time Story Telling Can Save Mainstream Media
Enterprise, Real-time, Social Media & Marketing
 Location: Empire West
Tags: real-time, enterprise_and_established_business
Moderated by:
Khris Loux (Echo)
Panelists:
Paul Berry (HuffingtonPost), Dermot Waters (CNN), Katharine Zaleski (Washington Post)
This session will reveal how mainstream media will be saved using real-time platforms to re-invent the way we listen to, engage with, and share stories. Read more.
11:10am Wednesday, 09/29/2010
Combining Qualitative Research, Quantitative Analytics, and Vision to Improve Design
Design & User Experience
 Location: Empire East
Tags: analytics
Laura Klein (Users Know)
So, you want to make your product into something that people will love. How do you figure out what your users are doing and what to build next? Do you A/B test? Conduct user interviews? Run a survey? Brainstorm at a whiteboard? Come learn how to combine all these methods and more into a streamlined process for understanding what your users really want and delivering a product they will adore. Read more.
1:30pm Wednesday, 09/29/2010
What Happens When Our Products Start Talking Back?
Social Media & Marketing
 Location: Empire West
Garrick Schmitt (Razorfish), Usman Haque (Pachube.com), Andrew Zolty (BREAKFAST), Shiv Singh (Pepsico, Inc.), Allison Mooney (MobileBehavior)
Before we communicated with objects one-way, via "beep." AOL humanized it with “You’ve Got Mail.” Advances in technologies enable smart interactions between objects & people. Intelligence is added in warm/human manner (@BakerTweet alerts when a fresh batch of buns is ready). Contextualizing the new data won’t be easy, but real challenge is what do when products once just marketed talk back? Read more.
2:35pm Wednesday, 09/29/2010
The World’s not 2D, and Your Site Shouldn’t Be Either
Sponsored
 Location: Riverside Ballroom
Cliff Medling (3DVIA)
Learn how you can use 3D as the next web content medium to engage visitors. Read more.
3:10pm Wednesday, 09/29/2010
Program or Be Programmed: Ten Commands for a Digital Age
Design & User Experience
 Location: Empire East
Tags: culture
Douglas Rushkoff (Author, "Program or Be Programmed")
We continue to accept new technologies into our lives with little or no understanding of how these devices work and work on us. We do not know how to program our computers, nor do we care. We spend much more time and energy trying to figure out how to use them to program one another, instead. And this is a potentially grave mistake. Read more.
3:45pm Wednesday, 09/29/2010
Welcome
Keynote
 Location: Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Wednesday's opening remarks by the Web 2.0 Expo NY program chairs Sarah Milstein and Brady Forrest. Read more.
4:15pm Wednesday, 09/29/2010
A Conversation with Bret Taylor
Keynote
 Location: Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Brady Forrest (O'Reilly Media, Inc.), Bret Taylor (Facebook)
Brady Forrest, co-chair of Web 2.0 Expo NY in conversation with Bret Taylor, CTO, Facebook. Read more.
10:00am Thursday, 09/30/2010
A Conversation with Jonathan Miller and Tim O'Reilly
Keynote
 Location: Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Jonathan Miller (News Corporation), Tim O'Reilly (O'Reilly Media, Inc.)
Tim O'Reilly, founder and CEO, O'Reilly Media, Inc. in conversation with Jonathan Miller Chief Digital Officer, Chairman and CEO, Digital Media Group News Corporation. Read more.
10:15am Thursday, 09/30/2010
I Live in the Future and Here's How it Works
Keynote
 Location: Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Nick Bilton (The New York Times R&D Labs)
How Porn, Neuroscience and Maps can teach us about the future of media and business. Read more.
11:35am Thursday, 09/30/2010
The Robot 2.0 : When Social Robots Dream in the Cloud
Development
 Location: New York West
Heather Knight (Marilyn Monrobot)
As robots enter everyday human contexts with access to cloud computing, we are facing a functional and behavioral paradigm shift for robots not dissimilar from the Web 2.0 revolution. People engage differently with physically present characters and are more likely to adopt a technology with whom they enjoy interacting. Read more.
2:05pm Thursday, 09/30/2010
Is Noise the New Signal, or is Signal the New Noise?
Big Idea, Strategy & Business Models
 Location: New York East
Moderated by:
Henry Copeland (Pressflex LLC)
Panelists:
Silona Bonewald (League Of Technical Voters), Jonah Peretti (Buzzfeed), Duncan Watts (Yahoo! Research)
Every two days the global info glut grows by 5 exabytes, an amount exceeding all the knowledge created by humankind up to 2003. And our personal contact lists now far exceed Dunbar's number, the 148 people who can form a cohesive social unit. Can our brains remain afloat in web 2.0's flood of data and faces? Or do all our new coping mechanisms just make the noise worse? Read more.
3:10pm Thursday, 09/30/2010
Mastering Game Mechanics for Community Building
Social Media & Marketing
 Location: Empire West
Gabe Zichermann (Gamification.Co & Gamification Summit)
From Foursquare and Gowalla to Yelp and Miso, game mechanics - badges, points, leaderboards, achievements - are popping up all over the web. Learn how to leverage the extraordinary power of these tools to create, engage and excite your online community. This session highlights the most successful strategies and tactics gleaned from nearly 200 interviews for the book "Game-Based Marketing". Read more.
Lotus knows
Sponsors
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.