Web 2.0 Expo New York 2010 Speaker Slides & Videos
Presentation slides will be made available after the session has concluded and the speaker has given us the files. Check back if you don't see the file you're looking for—it might be available later! (However, please note some speakers choose not to share their presentations.) After the conference ends, all recorded video from Web 2.0 Expo New York 2010 will be available on YouTube, web2expo.blip.tv, and as a podcast subscription.
Sarah B. Nelson (Hot Studio)
For designers, effective communication with teammates, business owners, and other constituents is 50% of our job but almost 0% of our training. User Experience pioneer Sarah Nelson shares 10 sure-fire techniques from her UX toolbox to help you develop good storytelling, persuasive arguments, and successfully create and advocate for the best user experience in your organization.
Brady Forrest (O'Reilly Media, Inc.),
Bret Taylor (Facebook)
Brady Forrest, co-chair of Web 2.0 Expo NY in conversation with Bret Taylor, CTO, Facebook.
Video
Bre Pettis (MakerBot Industries),
Esther Dyson (EDventure Holdings)
Esther Dyson, Chairman, EDventure Holdings in conversation with Bre Pettis, Founder, MakerBot Industries.
Video
Jonathan Miller (News Corporation),
Tim O'Reilly (O'Reilly Media, Inc.)
Tim O'Reilly, founder and CEO, O'Reilly Media, Inc. in conversation with Jonathan Miller Chief Digital Officer, Chairman and CEO, Digital Media Group
News Corporation.
Video
Anil Dash (Activate),
Ryan Sarver (Twitter)
Anil Dash, Director, Expert Labs in conversation with Ryan Sarver, Director of Platform, Twitter.
Video
Anil Dash, Director, Expert Labs in conversation with Ryan Sarver, Director of Platform, Twitter and Bret Taylor, CTO, Facebook.
Video
Kevin Weil (Twitter, Inc.)
Presentations:
Analyzing Big Data at Twitter Presentation
[ZIP],
Analyzing Big Data at Twitter Presentation 1 [PDF]
Analyzing Big Data at Twitter Presentation 1 [PDF]
In this talk we'll discuss tools like Hadoop and Pig that let you do large-scale data crunching in parallel. We will focus on platform-specific examples, as well as best practices gleaned from working with Twitter data over the last 12 months.
App stores provide a new revenue model for developers. Speakers from Skyhook and Flurry will share their research into Apple App Store and Android Marketplace trends with raw numbers and analysis. The session will end with Google's thoughts on its Chrome Webstore.
Lynne d Johnson (Advertising Research Foundation),
John Havens (Porter Novelli)
Presentation:
Augmented Reality for Marketers_ Mapping the Future of Consumer Interactions Presentation
[PDF]
Lynne d Johnson, SVP of social media at the Advertising Research Foundation and John C. Havens, SVP of social media at Porter Novelli will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands.
Presentation
Paul Mikesell (Clustrix, Inc.)
Presentations:
Best of Both Worlds_ Unlimited OLTP Database Scalability Without Giving up Relational Functionality or Changing Your Applications! Presentation
[PPT],
external link
external link
Clustrix CEO Paul Mikesell discusses the radical architecture behind a new clustered database system. Get the best of both worlds: the tremendous scalability and aggregate performance of key-value store systems AND the fully relational, ACID compliant and seamless deployment functionality of SQL databases. Sound too good to be true? Attend this presentation or visit our booth for a demonstration.
Laura Klein (Users Know)
Presentation:
Combining Qualitative Research, Quantitative Analytics, and Vision to Improve Design Presentation
[PPTX]
So, you want to make your product into something that people will
love. How do you figure out what your users are doing and what to
build next? Do you A/B test? Conduct user interviews? Run a survey?
Brainstorm at a whiteboard? Come learn how to combine all these
methods and more into a streamlined process for understanding what
your users really want and delivering a product they will adore.
John Stepper (Deutsche Bank)
How do you get a highly-regulated company - one of the world's largest and most competitive banks - to collaborate using social media? This talk provides a compelling set of lessons for morphing a conservative, hierarchical organization into one that's agile and embraces community-driven change.
Ruben Quinones (Path Interactive)
Presentation:
external link
This session will provide a practical conversation on creating and sustaining a Facebook fan page that will result in a successful campaign. Attendees of this event will have the tools and knowledge of concepts necessary to create and sustain a winning Fan page.
Presentation
Marc Engelsman (Digital Brand Expressions),
Emily Smith (Digital Brand Expressions)
Presentation:
Cure the Chaos_ How to Coordinate Your Company_s Social Media Efforts Presentation
[PPT]
Social media is a tool that can be utilized by nearly every area of a business - HR to Sales, right down to individual employees. Learn how smart companies are implementing guidelines and policies that govern the use of social media enterprise-wide to ensure consistency, clarity and reduced risk of costly mistakes in this public arena.
Neil Wehrle (betaworks)
Presentation:
external link
Understanding what's happening on your site in real-time requires more than just simple visit totals. Chartbeat is a tool designed to give front-line responders in organizations the actionable analytics they need to respond to what's happening on their site.
Presentation
Have you fallen in love with your solution and forgotten the original problem? Are you certain that your product actually makes people’s lives better? Not every company can hire someone like me to help you listen to your users, so you’re gonna have to learn how to do some of this stuff yourself.
Presentation
Moderated by:
Janine Soika (Verio Inc.)Panelists:
Bryan Boettiger (Parallel Path),
Jon Aron (Parallel Path)
Presentation:
Expert Panel_ SEO Website Clinic_ Do your Websites Test Positive for SEO_ Presentation 1
[PPT]
You are the best of the best when it comes to building websites - but can people easily find your websites once you make them live? Are you sure that you have incorporated all the SEO tips, tricks, tools, and best practices into the actual infrastructure of your website? In this session we will pull up volunteer websites and do a full SEO audit looking at and giving you SEO solutions.
Usman Haque (Pachube.com)
This conversation will explore both technical and conceptual aspects of the Internet of Things with specific lessons learned from the development and deployment of Pachube.com, a generalised data broker for sensor, energy and environmental monitoring products used by thousands of individuals and companies around the world.
Presentation
Michael Lazerow (Buddy Media)
Presentation:
Facebook is No Longer an Optional Marketing Channel…It’s THE Marketing Channel Presentation
[PDF]
Facebook announced the release of its Open Graph API
tool at its developer conference - f8. This new tool will change
website publishing and will extend the sharing of Facebook content
beyond the company's own portal and onto 3rd party websites through
Facebook Connect. This session will provide an in-depth look at how the Open Graph will impact the
future of website development.
Presentation
Margot Bloomstein (Appropriate, Inc.)
Hear noise of timelines and budgets? That rumble's yet another interactive team working content strategy into their user experience process. So what's in it for you? If you rock IA, design, SEO, or social media, let's talk content strategy. We'll discuss techniques and processes to help you clarify clients' needs, blog with a purpose, and improve user experience--all while saving budget and time.
Presentation
Aaron Levie (Box.net)
Presentation:
Freemium for Sale_ 6 Reasons You_d be Crazy Not to Give Your Software Out for Free Presentation
[PPT]
Today's technology decisions are now being driven by users, not management. Web-savvy workers are going around cumbersome platforms, deploying free online tools to connect and collaborate, and spreading them in the process. We'll give you six reasons why you'd be crazy not give your software out for free, ranging from the power of user evangelism to incentive to make a better product.
Kati London (Area/Code)
Building real world game systems means understanding how media is consumed and being where the players are - across platforms. It doesn't just mean geolocation, or real time messaging, it also means designing for new types of play.
Video
Vanessa Fox (Nine By Blue)
Presentation:
Getting Them There and Keeping Them There_ Using Business-driven Personas to Create Holistic Search and Experience Strategies Presentation
[PDF]
Search acquisition and search engine optimization (SEO) aren't about getting eyeballs to show up at your site, they're about getting the *right* visitor to your site and keeping them there.
Sam Ramji (Apigee)
Presentations:
Harnessing the Web’s New Indirect Channel_ Open APIs in the Enterprise Presentation
[PDF],
external link
external link
Web 2.0 is changing as applications, not browsers, become the primary web and mobile interface. APIs are the indirect channels enabling participation in the new app economy, letting companies open up to new revenue streams, partnerships, and developer use. We’ll discuss how to create a business model around open APIs, applying lessons from leaders including Sears, Alcatel-Lucent and MTV Networks.
Presentation
Frank McGillin (Philips)
Many brands struggle to integrate social media into the overall marketing mix, especially in the B2B space. Hear from a Global Brand about how to build meaningful, long-term relationships, which have the potential to develop into powerful and emotional connections with customers. You will walk away from this session with practical information to help you execute your online community efforts.
David Kaneda (Sencha)
Presentation:
How to Develop a Rich, Native-quality User Experience for Mobile Using Web Standards Presentation
[PDF]
Mobile application developers are facing a major challenge as mobile devices, especially smartphones and tablets, gain popularity as the platform of choice for enterprise users and consumers. This session will focus on how the latest web standards can be used to develop rich internet applications that deliver a native-like user experience across mobile platforms and browsers.
Presentation
Nick Bilton (The New York Times R&D Labs)
How Porn, Neuroscience and Maps can teach us about the future of media and business.
Video
Tom Hughes-Croucher (Jetpacks for Dinosaurs)
Presentation:
JavaScript is the New Black - Why Node_js is Going to Rock Your World Presentation
[PDF]
JavaScript is the programming language of the web. Its is making a comeback with Node.js a highly concurrent server based on V8, the JavaScript engine from the Chrome browser. This session will explore how Node.js work, and how you can use it to develop with JavaScript that runs on both the client and the server. This session will show how to apply existing JavaScript skills on the server.
Presentation
Gabe Zichermann (Gamification.Co & Gamification Summit)
From Foursquare and Gowalla to Yelp and Miso, game mechanics - badges, points, leaderboards, achievements - are popping up all over the web. Learn how to leverage the extraordinary power of these tools to create, engage and excite your online community. This session highlights the most successful strategies and tactics gleaned from nearly 200 interviews for the book "Game-Based Marketing".
Presentation
Julia Grace (IBM Research - Almaden)
Movies, televisions, video games: flat is out and 3-D is in. We often talk about how Web 2.0 impacts different industries (such as healthcare, journalism or government); now it's time to turn the tables and ask: how is the 3-D movement changing Web 2.0? How can we visualize and interact with our data in three dimensions?
Video
Zach Brand (NPR, Digital media)
Good architecture of systems and flexibility of content has also allowed NPR to have the freedom and agility to quickly deploy solid user experience and elegant design to multiple platforms. This presentation will cover lessons learned in expanding functionality of its' API, deploying new features to its' website, mobile apps, the day one launch of NPR's iPad app and HTML5 website.
Presentation
Bret Piatt (Rackspace Hosting)
Presentation:
external link
The explosion of data generated by location-based and real-time applications has created new problems for application developers. In this session, Bret Piatt will lay out a vision of common storage platform, including how the cloud, specifically an open cloud framework, is the best place to bring this data together.
Presentation
Paola Antonelli (Museum of Modern Art, New York)
Keynote by Paola Antonelli, Senior Curator for Architecture and Design, MoMA.
Video
Andy Budd (Clearleft Ltd)
Presentation:
external link
So you've designed a great product, fixed a stack of usability problems and spent a fortune on marketing. The only problem is, people aren't using your site. In this session you will learn how to get your users to do what you want them to through good design, human psychology and a touch of mind control.
Presentation
Eric Skiff (drop.io),
Sam Lessin (drop.io)
Increasingly, we live in a world of powerful pluggable pieces. Invention is evolving into something much more akin to cooking, where creators mix in ingredients to make something delicious and unique. That shift is enabling a new generation of makers and entrepreneurs to fit those prebuilt parts together quickly and build on top of them. Forget reinventing the wheel - stop reinventing the car!
Eben Hewitt (Author)
How are popular Web 2.0 sites like Facebook, Twitter, LinkedIn, Digg and Mahalo—handling huge traffic volumes? Part of the answer is NoSQL (Not Only SQL), using non-relational databases like Apache Cassandra. Learn about existing options for this emerging technology, and find out how you can start using NoSQL today to support your growing Web 2.0 application.
Brett Durrett (IMVU, Inc.)
Continuous Deployment takes continuous integration one step further, where every commit goes live to production servers. When this process is described it is frequently met with skepticism around site reliability and the ability to scale a business this way, but at IMVU it works, it scales (with challenges) and it is embraced by the entire organization.
Presentation
Rhea Drysdale (Outspoken Media),
Eric Enge (Stone Temple Consulting)
Presentations:
SEO_SMO 101 (Search Engine _ Social Media Optimization) Presentation
[PPT],
SEO_SMO 101 (Search Engine _ Social Media Optimization) Presentation 1 [PPT],
external link,
external link
SEO_SMO 101 (Search Engine _ Social Media Optimization) Presentation 1 [PPT],
external link,
external link
This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka “organic”) web site visitors from search engines like Google and Bing, as well as from social networking and social media sites like Digg, MySpace, Facebook, and YouTube.
Presentation
Matt Riley (Scribd)
Presentations:
Social Design with Facebook_ Lessons from Scribd_s Integration Presentation
[PPT],
Social Design with Facebook_ Lessons from Scribd_s Integration Presentation 1 [PDF]
Social Design with Facebook_ Lessons from Scribd_s Integration Presentation 1 [PDF]
The Facebook Platform allows startups and big businesses to build rich social experiences for their users. If done correctly, this platform can increase engagement across the board. However, many sites miss out on this huge opportunity by simply integrating the Facebook Connect button and calling it a day.
This year at Web 2.0 Expo, we’re hosting our first ever Startup Showcase. Highlighting the startup ecosystem’s creativity and variety, the Showcase will will give you a chance to see the newest Web 2.0 companies entering the market.
Video
Deanna Zandt (Deanna Zandt)
Didn't know you were a tyrant, did you? As social technologies emerge and mature, we unwittingly create both opportunities & barriers for our communities and consumers. This talk looks at the "tyranny of structurelessness" online, how idea generation & development are like DNA, and why diversity online is much more than a nice sound bite--it's a platform by which we can solve innumerable problems.
Presentation
Lukas Biewald (CrowdFlower),
Leila Janah (Samasource)
Keynote by Leila Chirayath Janah, CEO, Samasource and Lukas Biewald, Founder & CEO, CrowdFlower.
Video
Heather Knight (Marilyn Monrobot)
As robots enter everyday human contexts with
access to cloud computing, we are facing a functional and behavioral
paradigm shift for robots not dissimilar from the Web 2.0 revolution.
People engage differently with physically present characters and are
more likely to adopt a technology with whom they enjoy interacting.
Alexa Andrzejewski (Foodspotting)
Presentations:
external link,
The UX-Driven Startup_ Crafting an Effective Experience Vision Presentation [PDF]
The UX-Driven Startup_ Crafting an Effective Experience Vision Presentation [PDF]
You have a great idea, a sophisticated technology and a product that meets an unmet need… but what will using your product or service feel like? What kind of experience do you want to create? While these questions may seem squishy, having a concrete answer can have tangible effects on your product and set it apart among competitors.
Presentation
Cliff Medling (3DVIA)
Learn how you can use 3D as the next web content medium to engage visitors.
Tim O'Reilly (O'Reilly Media, Inc.)
Keynote by Tim O'Reilly, founder and CEO of O'Reilly Media, Inc.
Video
Baratunde Thurston (The Onion)
Presentations:
This Is How You Mayor_ Taking Foursquare Politics To The Next Level Presentation
[PDF],
external link
external link
Keynote by Baratunde Thurston, conscious comic & vigilante pundit, Co-Founder, Jack & Jill Politics, Web Editor, The Onion and Host, Popular Science's Future Of.
Video
Presentation
Keynote by Michael Gregory, Creator, Auto-Tune the News.
Video
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