Web 2.0 Expo New York 2010 Schedule

Below are the presentations currently scheduled for Web 2.0 Expo New York 2010. We'll continue to schedule new talks until all time slots are filled. Note that the schedule is subject to change.

Customize Your Own Schedule

Create your own Web 2.0 Expo New York schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Empire East
Add The Reading Experience and The Web to your personal schedule
11:00am The Reading Experience and The Web Marco Arment (Tumblr & Instapaper), Richard Ziade (Arc90, Inc.)
Add Designing for Real-time Data Dashboards to your personal schedule
11:35am Designing for Real-time Data Dashboards Neil Wehrle (betaworks)
Add How To Do Lean Usability Testing to your personal schedule
2:05pm How To Do Lean Usability Testing Andres Glusman (Meetup), Anna DeYoung (Meetup)
Add In Defense of Technology to your personal schedule
3:10pm In Defense of Technology Jamie Kosoy (Big Spaceship)
Empire West
Add It Makes Money--Great. But Is It Funny? to your personal schedule
11:35am It Makes Money--Great. But Is It Funny? Baratunde Thurston (The Onion), Allie Brosh (Self), Matthew Inman (The Oatmeal)
Add Measuring the Future: New Metrics for New Media to your personal schedule
1:00pm Measuring the Future: New Metrics for New Media Margaret Francis (Exact Target/ CoTweet)
Add Mastering Game Mechanics for Community Building to your personal schedule
3:10pm Mastering Game Mechanics for Community Building Gabe Zichermann (Gamification.Co & Gamification Summit)
New York East
Add Taking an Online Publication to the Next Level to your personal schedule
11:00am Taking an Online Publication to the Next Level Ben Lerer (Thrillist)
Add Size Does Matter to your personal schedule
1:00pm Size Does Matter Clay Jones (Undercurrent), Alex Chung (Undercurrent)
Add Is Noise the New Signal, or is Signal the New Noise?  to your personal schedule
2:05pm Is Noise the New Signal, or is Signal the New Noise? Henry Copeland (Pressflex LLC), Silona Bonewald (SLC), Jonah Peretti (Buzzfeed), Duncan Watts (Yahoo! Research)
Add Mobile Payments and Micro-transactions: Modernizing Purchase Power to your personal schedule
3:10pm Mobile Payments and Micro-transactions: Modernizing Purchase Power Michele Anderson (Activate), Elena Krasnoperova (Zong), Mike Sego (Gaia Online)
Liberty 3
Add How to Do Social/Viral Advertising to your personal schedule
11:00am How to Do Social/Viral Advertising Jonah Peretti (Buzzfeed)
New York West
Add The Robot 2.0 : When Social Robots Dream in the Cloud to your personal schedule
11:35am The Robot 2.0 : When Social Robots Dream in the Cloud Heather Knight (Marilyn Monrobot)
Add App Stores: What Works for Developers to your personal schedule
1:00pm App Stores: What Works for Developers Azeem Ansar (Flurry), Maggie Taylor (Skyhook), Gregor Hochmuth (Google, Inc. )
Add Content Analysis is King to your personal schedule
2:05pm Content Analysis is King Emma Persky (Trampoline Systems)
Add Why Hacking Matters: How to have a Hack Day at your Company or Organization to your personal schedule
3:10pm Why Hacking Matters: How to have a Hack Day at your Company or Organization Havi Hoffman (Yahoo Developer Network), Akiva Bamberger (Columbia University), Chad Dickerson (Etsy), Tarikh Korula (Uncommon Projects), Meghan Gill (10gen)
Riverside Ballroom
10:30am Coffee Break
Room: Sponsor Pavilion
11:20am Session Break
Room: Sponsor Pavilion
11:55am Lunch
Room: Sponsor Pavilion
Add Welcome to your personal schedule
9:00am Welcome
Room: Metropolitan East
Welcome
Add This Is How You Mayor: Taking Foursquare Politics To The Next Level to your personal schedule
9:05am Keynote
Room: Metropolitan East
This Is How You Mayor: Taking Foursquare Politics To The Next Level Baratunde Thurston (The Onion)
Add Tom Conrad to your personal schedule
9:15am Keynote
Room: Metropolitan East
Tom Conrad Tom Conrad (Pandora Media)
Add A Conversation with Ryan Sarver to your personal schedule
9:25am Keynote
Room: Metropolitan East
A Conversation with Ryan Sarver Anil Dash (Activate), Ryan Sarver (Twitter)
Add A Conversation with Ryan Sarver and Bret Taylor to your personal schedule
9:35am Keynote
Room: Metropolitan East
A Conversation with Ryan Sarver and Bret Taylor Anil Dash (Activate), Ryan Sarver (Twitter), Bret Taylor (Facebook)
Add The Future of Work to your personal schedule
9:45am Keynote
Room: Metropolitan East
The Future of Work Lukas Biewald (CrowdFlower), Leila Janah (Samasource)
Add A Conversation with Jonathan Miller and Tim O'Reilly to your personal schedule
10:00am Keynote
Room: Metropolitan East
A Conversation with Jonathan Miller and Tim O'Reilly Jonathan Miller (News Corporation), Tim O'Reilly (O'Reilly Media, Inc.)
Add I Live in the Future and Here's How it Works to your personal schedule
10:15am Keynote
Room: Metropolitan East
I Live in the Future and Here's How it Works Nick Bilton (The New York Times R&D Labs)
1:50pm Coffee Break
Room: Foyer
2:55pm Session Break
Room: Foyer
11:00am-11:20am (20m) Design & User Experience
The Reading Experience and The Web
Marco Arment (Tumblr & Instapaper) et al
Marco Arment, creator of Instapaper and Rich Ziade, creator of Readability will discuss the creative ways in which their services are leveraging content on the Web. From providing a better reading experience in the browser to queuing items for reading later on other devices, these tools are providing new, flexible ways to experience content delivered on the Web.
11:35am-11:55am (20m) Design & User Experience
Designing for Real-time Data Dashboards
Neil Wehrle (betaworks)
Understanding what's happening on your site in real-time requires more than just simple visit totals. Chartbeat is a tool designed to give front-line responders in organizations the actionable analytics they need to respond to what's happening on their site.
1:00pm-1:50pm (50m) Design & User Experience
10 Sure-fire Communication Tools from a UX Strategist's Toolbox
Sarah B. Nelson (Hot Studio)
For designers, effective communication with teammates, business owners, and other constituents is 50% of our job but almost 0% of our training. User Experience pioneer Sarah Nelson shares 10 sure-fire techniques from her UX toolbox to help you develop good storytelling, persuasive arguments, and successfully create and advocate for the best user experience in your organization.
2:05pm-2:55pm (50m) Design & User Experience
How To Do Lean Usability Testing
Andres Glusman (Meetup) et al
Andres Glusman VP Strategy & Community at Meetup will share how Meetup built it's own in-house lab and how anyone can do it too. He'll share lessons learned and principles for doing effective usability testing in-house at a super low cost.
3:10pm-4:00pm (50m) Design & User Experience
In Defense of Technology
Jamie Kosoy (Big Spaceship)
Flash wasn't invented for you. Web standards weren't either. In fact, neither design nor technology matter because of designers and technologists. These two disciplines have converged for users - or better yet, for people. Join Jamie as he dives into the zen of our trade and how you can make informed decisions on providing the best experience possible for the people you're trying to reach.
11:00am-11:20am (20m) Social Media & Marketing
How a Global Brand built a Thriving B2B Community in Three Months
Frank McGillin (Philips)
Many brands struggle to integrate social media into the overall marketing mix, especially in the B2B space. Hear from a Global Brand about how to build meaningful, long-term relationships, which have the potential to develop into powerful and emotional connections with customers. You will walk away from this session with practical information to help you execute your online community efforts.
11:35am-11:55am (20m) Social Media & Marketing
It Makes Money--Great. But Is It Funny?
Baratunde Thurston (The Onion) et al
Everyone knows that the web is now the place where writers and artists can get big by connecting directly with fans. But how do they actually do it? In this session, Baratunde Thurston, Digital Director of The Onion, interviews two creators of successful web comics, Matthew Inman (The Oatmeal) and Allie Brosh (Hyperbole and a Half).
1:00pm-1:50pm (50m) Analytics, Social Media & Marketing
Measuring the Future: New Metrics for New Media
Margaret Francis (Exact Target/ CoTweet)
New media has made new ways of measurement possible, but many companies are using legacy metrics such as impressions and clicks to understand the social web. Join Margaret Francis, VP of Products, Scout Labs for a conversation about how brands approach the challenges of social media measurement in a fluid, real-time world.
2:05pm-2:55pm (50m) Social Media & Marketing
Facebook is No Longer an Optional Marketing Channel…It’s THE Marketing Channel
Michael Lazerow (Buddy Media)
Facebook announced the release of its Open Graph API tool at its developer conference - f8. This new tool will change website publishing and will extend the sharing of Facebook content beyond the company's own portal and onto 3rd party websites through Facebook Connect. This session will provide an in-depth look at how the Open Graph will impact the future of website development.
3:10pm-4:00pm (50m) Social Media & Marketing
Mastering Game Mechanics for Community Building
Gabe Zichermann (Gamification.Co & Gamification Summit)
From Foursquare and Gowalla to Yelp and Miso, game mechanics - badges, points, leaderboards, achievements - are popping up all over the web. Learn how to leverage the extraordinary power of these tools to create, engage and excite your online community. This session highlights the most successful strategies and tactics gleaned from nearly 200 interviews for the book "Game-Based Marketing".
11:00am-11:20am (20m) Strategy & Business Models
Taking an Online Publication to the Next Level
Ben Lerer (Thrillist)
Twenty years ago it took 20 years to build a brand; five years ago it took 5 years, and today it feels like it can happen overnight. Ben Lerer, co-founder and CEO of Thrillist.com, a leading lifestyle publication for men, will give insight into building a brand online.
11:35am-11:55am (20m) Strategy & Business Models
Freemium for Sale: 6 Reasons You'd be Crazy Not to Give Your Software Out for Free
Aaron Levie (Box.net)
Today's technology decisions are now being driven by users, not management. Web-savvy workers are going around cumbersome platforms, deploying free online tools to connect and collaborate, and spreading them in the process. We'll give you six reasons why you'd be crazy not give your software out for free, ranging from the power of user evangelism to incentive to make a better product.
1:00pm-1:50pm (50m) Big Idea
Size Does Matter
Clay Jones (Undercurrent) et al
Drawing on our experience with some of the world's biggest brands, we have a bold recommendation: strive for smaller things. The world's going that way, in biology, culture, and politics. So why are marketers still chasing big impression numbers? Why are we obsessed with the idea of scale? Let's make small, awesome things, rather than big, crappy ones.
2:05pm-2:55pm (50m) Big Idea, Strategy & Business Models
Is Noise the New Signal, or is Signal the New Noise?
Henry Copeland (Pressflex LLC) et al
Every two days the global info glut grows by 5 exabytes, an amount exceeding all the knowledge created by humankind up to 2003. And our personal contact lists now far exceed Dunbar's number, the 148 people who can form a cohesive social unit. Can our brains remain afloat in web 2.0's flood of data and faces? Or do all our new coping mechanisms just make the noise worse?
3:10pm-4:00pm (50m) Mobile, Strategy & Business Models
Mobile Payments and Micro-transactions: Modernizing Purchase Power
Michele Anderson (Activate) et al
Businesses in every sector are looking to tap the possibilities of mobile payments and micro-transactions. To help you get an edge, this panel will give you an overview of the payments landscape and provide a preview of coming attractions.
11:00am-11:55am (55m) Conversation
How to Do Social/Viral Advertising
Jonah Peretti (Buzzfeed)
Covering theory, practice and real-life case studies, this conversation will be led by Jonah Peretti, a master of viral hits. Peretti, founder of BuzzFeed and co-founder of The Huffington Post, has not only created a number of successful media properties, but he's also studied online social behavior. Join him for what promises to be an unusually thought-provoking session.
1:00pm-1:50pm (50m) Conversation
Advertising and the Realtime Web: New Monetization Strategies
Tobias Peggs (OneRiot)
This Web 2.0 Expo “Conversation” is ideal for brand managers and media executives to learn how to build brand awareness, community engagement and drive viral social sharing. This conversation will help the attendees explore, debate, and discuss new advertising and monetization models of the realtime web to help them get in front of the trends.
11:00am-11:20am (20m) Design & User Experience, Development
Improve Conversion Rates and Supercharge Growth with OpenID and oAuth
Will Aldrich (TripIt)
Learn how to build a faster onboarding process that converts better, without cumbersome email verification. See how oAuth helps you build mobile apps and integrate with partners to create exponential growth for your business. Explore the future of open standards and data strategies that empower users by letting them take their information with them, whenever and wherever they need it.
11:35am-11:55am (20m) Development
The Robot 2.0 : When Social Robots Dream in the Cloud
Heather Knight (Marilyn Monrobot)
As robots enter everyday human contexts with access to cloud computing, we are facing a functional and behavioral paradigm shift for robots not dissimilar from the Web 2.0 revolution. People engage differently with physically present characters and are more likely to adopt a technology with whom they enjoy interacting.
1:00pm-1:50pm (50m) Development
App Stores: What Works for Developers
Azeem Ansar (Flurry) et al
App stores provide a new revenue model for developers. Speakers from Skyhook and Flurry will share their research into Apple App Store and Android Marketplace trends with raw numbers and analysis. The session will end with Google's thoughts on its Chrome Webstore.
2:05pm-2:55pm (50m) Development
Content Analysis is King
Emma Persky (Trampoline Systems)
Users are demanding more contextual information for the data and content they consume on the web, and information silos are no longer acceptable, but how do you expose your users to the right information amongst the background noise? In this talk I will explore some of the mathematical techniques you can easily implement to analyse your content and provide that much needed context automatically.
3:10pm-4:00pm (50m) Development
Why Hacking Matters: How to have a Hack Day at your Company or Organization
Havi Hoffman (Yahoo Developer Network) et al
A moderated conversation with 4 or 5 technology innovators who are familiar with hack days, either as organizers/facilitators or as hack day participants/winners. The goal of the session is to introduce the basic principles and benefits of internal and external hack days to developers and decision-makers, as a means of inspiring creativity, collaboration, and cross-pollination of ideas.
11:00am-11:20am (20m) Sponsored
OpenStack-How Open Source Cloud Platforms Can Solve Big Data Needs in a Location-Aware, Socially Connected App World
Bret Piatt (Rackspace Hosting)
The explosion of data generated by location-based and real-time applications has created new problems for application developers. In this session, Bret Piatt will lay out a vision of common storage platform, including how the cloud, specifically an open cloud framework, is the best place to bring this data together.
10:30am-11:00am (30m)
Break: Coffee Break
11:20am-11:35am (15m)
Break: Session Break
11:55am-1:00pm (1h 5m)
Break: Lunch
9:00am-9:05am (5m) Keynote
Welcome
Thursday's opening remarks by the Web 2.0 Expo NY program chairs Sarah Milstein and Brady Forrest.
9:05am-9:15am (10m) Keynote
This Is How You Mayor: Taking Foursquare Politics To The Next Level
Baratunde Thurston (The Onion)
Keynote by Baratunde Thurston, conscious comic & vigilante pundit, Co-Founder, Jack & Jill Politics, Web Editor, The Onion and Host, Popular Science's Future Of.
9:15am-9:25am (10m) Keynote
Tom Conrad
Tom Conrad (Pandora Media)
Keynote by Tom Conrad, CTO, Pandora Media.
9:25am-9:35am (10m) Keynote
A Conversation with Ryan Sarver
Anil Dash (Activate) et al
Anil Dash, Director, Expert Labs in conversation with Ryan Sarver, Director of Platform, Twitter.
9:35am-9:45am (10m) Keynote
A Conversation with Ryan Sarver and Bret Taylor
Anil Dash (Activate) et al
Anil Dash, Director, Expert Labs in conversation with Ryan Sarver, Director of Platform, Twitter and Bret Taylor, CTO, Facebook.
9:45am-10:00am (15m) Keynote
The Future of Work
Lukas Biewald (CrowdFlower) et al
Keynote by Leila Chirayath Janah, CEO, Samasource and Lukas Biewald, Founder & CEO, CrowdFlower.
10:00am-10:15am (15m) Keynote
A Conversation with Jonathan Miller and Tim O'Reilly
Jonathan Miller (News Corporation) et al
Tim O'Reilly, founder and CEO, O'Reilly Media, Inc. in conversation with Jonathan Miller Chief Digital Officer, Chairman and CEO, Digital Media Group News Corporation.
10:15am-10:30am (15m) Keynote
I Live in the Future and Here's How it Works
Nick Bilton (The New York Times R&D Labs)
How Porn, Neuroscience and Maps can teach us about the future of media and business.
1:50pm-2:05pm (15m)
Break: Coffee Break
2:55pm-3:10pm (15m)
Break: Session Break
Lotus knows
Sponsors
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.