Web 2.0 Expo New York 2010 Schedule

Below are the presentations currently scheduled for Web 2.0 Expo New York 2010. We'll continue to schedule new talks until all time slots are filled. Note that the schedule is subject to change.

Customize Your Own Schedule

Create your own Web 2.0 Expo New York schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Empire East
Add Behind the Kimono: A Look Behind the Scene of Two Designers to your personal schedule
9:00am Behind the Kimono: A Look Behind the Scene of Two Designers Todd Zaki Warfel (Messagefirst), Russ Unger (Happy Cog)
Add Faster, Easier, Better: Use Content Strategy to Your Advantage to your personal schedule
1:30pm Faster, Easier, Better: Use Content Strategy to Your Advantage Margot Bloomstein (Appropriate, Inc.)
Add Program or Be Programmed: Ten Commands for a Digital Age to your personal schedule
3:10pm Program or Be Programmed: Ten Commands for a Digital Age Douglas Rushkoff ("Program or Be Programmed")
Empire West
Add Cure the Chaos: How to Coordinate Your Company's Social Media Efforts to your personal schedule
9:00am Cure the Chaos: How to Coordinate Your Company's Social Media Efforts Marc Engelsman (Digital Brand Expressions), Emily Smith (Digital Brand Expressions)
Add How Real-time Story Telling Can Save Mainstream Media to your personal schedule
10:05am How Real-time Story Telling Can Save Mainstream Media Khris Loux (Echo), Paul Berry (HuffingtonPost), Dermot Waters (CNN), Katharine Zaleski (Washington Post)
Add Extreme Connectivity to your personal schedule
11:10am Extreme Connectivity Usman Haque (Pachube.com)
Add What Happens When Our Products Start Talking Back? to your personal schedule
1:30pm What Happens When Our Products Start Talking Back? Garrick Schmitt (Razorfish), Usman Haque (Pachube.com), Andrew Zolty (BREAKFAST), Shiv Singh (Pepsico, Inc.), Allison Mooney (MobileBehavior)
Add Creating a Culture of Collaboration at Deutsche Bank to your personal schedule
2:35pm Creating a Culture of Collaboration at Deutsche Bank John Stepper (Deutsche Bank)
New York East
Add Local Technology, Global Startups to your personal schedule
10:05am Local Technology, Global Startups Jalak Jobanputra (NYC Investment Fund), Anjula Acharia Bath (Desi Hits Inc), Sean Finnegan (Starcom MediaVest Group)
Add A Dashboard for Freemium Providers: What to Measure—and How to your personal schedule
11:10am A Dashboard for Freemium Providers: What to Measure—and How Ranjith Kumaran (YouSendIt, Inc.)
Add More Money, Less Hassle: Reinventing Ecommerce to your personal schedule
1:30pm More Money, Less Hassle: Reinventing Ecommerce Alex Rampell (TrialPay)
Add Get Offline to your personal schedule
2:35pm Get Offline Walt Ribeiro (For Orchestra)
Liberty 3
Add Are You (or your company) Naughty or Nice? to your personal schedule
10:05am Are You (or your company) Naughty or Nice? Jeremy Edberg (Netflix)
Add The Value of UX for Startups to your personal schedule
1:30pm The Value of UX for Startups Whitney Hess (Self-employed)
Add Hacking the Organization to your personal schedule
2:35pm Hacking the Organization Michael J. Wolf (Activate)
New York West
Add Scaling Web Applications with Cassandra to your personal schedule
11:10am Scaling Web Applications with Cassandra Eben Hewitt (Author)
Add Building With Augmented Reality to your personal schedule
1:30pm Building With Augmented Reality Derek Smith (SimpleGeo)
Add Scaling with Continuous Deployment to your personal schedule
3:10pm Scaling with Continuous Deployment Brett Durrett (IMVU, Inc.)
Riverside Ballroom
Add When Actions Speak Louder than Tweets: Using Behavioral Data for Decision-making on the Web to your personal schedule
11:10am When Actions Speak Louder than Tweets: Using Behavioral Data for Decision-making on the Web Jaidev Shergill (Bundle.com), James McClamroch (Microsoft)
2:35pm TBC
Add BIRT: The World's Most Popular Open-source BI Technology to your personal schedule
3:10pm BIRT: The World's Most Popular Open-source BI Technology Seema Haji (Actuate Corporation)
Conference Room D
9:50am Session Break
Room: Sponsor Pavilion
10:55am Coffee Break
Room: Sponsor Pavilion
12:00pm Lunch
Room: Sponsor Pavilion
2:20pm Coffee Break
Room: Sponsor Pavilion
2:55pm Session Break
Room: Sponsor Pavilion
7:30pm Dinner
Room: On Your Own
Add Welcome to your personal schedule
3:45pm Welcome
Room: Metropolitan East
Welcome
Add Paola Antonelli to your personal schedule
3:50pm Keynote
Room: Metropolitan East
Paola Antonelli Paola Antonelli (Museum of Modern Art, New York)
Add The Real Data Behind eCommerce to your personal schedule
4:05pm Keynote
Room: Metropolitan East
The Real Data Behind eCommerce Charlie Kim (Next Jump, Inc. )
Add A Conversation with Bret Taylor to your personal schedule
4:15pm Keynote
Room: Metropolitan East
A Conversation with Bret Taylor Brady Forrest (O'Reilly Media, Inc.), Bret Taylor (Facebook)
Add Funding for the Future: Hunting for Thunderlizards to your personal schedule
4:30pm Keynote
Room: Metropolitan East
Funding for the Future: Hunting for Thunderlizards Ann Miura-Ko (FLOODGATE)
Add Announcement to your personal schedule
4:40pm Plenary
Room: Metropolitan East
Announcement Tim O'Reilly (O'Reilly Media, Inc.), Fred Wilson (Union Square Ventures )
Add Rana Sobhany to your personal schedule
4:45pm Keynote
Room: Metropolitan East
Rana Sobhany Rana Sobhany (Independent)
3:30pm Session Break
Room: Foyer
5:00pm Break
Room: Foyer
Add Tweet Up (sponsored by .CO) to your personal schedule
9:00pm Tweet Up (sponsored by .CO)
Room: The Sheraton Link
Tweet Up (sponsored by .CO)
Add Startup Showcase (sponsored by .CO) to your personal schedule
5:15pm Event
Room: Empire Ballroom
Startup Showcase (sponsored by .CO)
9:00am-9:50am (50m) Design & User Experience
Behind the Kimono: A Look Behind the Scene of Two Designers
Todd Zaki Warfel (Messagefirst) et al
We call ourselves UX professionals, but don't show our work in public. It's time to nut up or shut up. This highly energetic session will provide an in-depth behind the scenes look at the process behind the design, including: research, IA/interaction design, wireframing/prototyping and visual design. The presentations will end with a time-lapse video of the entire process from start to finish.
10:05am-10:55am (50m) Design & User Experience
DIY UX: Give Your Users an Upgrade (without calling in a pro)
Whitney Hess (Self-employed)
Have you fallen in love with your solution and forgotten the original problem? Are you certain that your product actually makes people’s lives better? Not every company can hire someone like me to help you listen to your users, so you’re gonna have to learn how to do some of this stuff yourself.
11:10am-12:00pm (50m) Design & User Experience
Combining Qualitative Research, Quantitative Analytics, and Vision to Improve Design
Laura Klein (Users Know)
So, you want to make your product into something that people will love. How do you figure out what your users are doing and what to build next? Do you A/B test? Conduct user interviews? Run a survey? Brainstorm at a whiteboard? Come learn how to combine all these methods and more into a streamlined process for understanding what your users really want and delivering a product they will adore.
1:30pm-2:20pm (50m) Design & User Experience
Faster, Easier, Better: Use Content Strategy to Your Advantage
Margot Bloomstein (Appropriate, Inc.)
Hear noise of timelines and budgets? That rumble's yet another interactive team working content strategy into their user experience process. So what's in it for you? If you rock IA, design, SEO, or social media, let's talk content strategy. We'll discuss techniques and processes to help you clarify clients' needs, blog with a purpose, and improve user experience--all while saving budget and time.
2:35pm-2:55pm (20m) Design & User Experience
All Aboard? Turning New Users into Active Users
Josh Elman (Twitter)
Getting users into your site is nice, but it's just the beginning of turning those users into active users of your service. Hear about how we think about onboarding users at Twitter and learn some tools and techniques to help find the best ways to get users engaged with your service every day.
3:10pm-3:30pm (20m) Design & User Experience
Program or Be Programmed: Ten Commands for a Digital Age
Douglas Rushkoff ("Program or Be Programmed")
We continue to accept new technologies into our lives with little or no understanding of how these devices work and work on us. We do not know how to program our computers, nor do we care. We spend much more time and energy trying to figure out how to use them to program one another, instead. And this is a potentially grave mistake.
9:00am-9:50am (50m) Enterprise, Social Media & Marketing
Cure the Chaos: How to Coordinate Your Company's Social Media Efforts
Marc Engelsman (Digital Brand Expressions) et al
Social media is a tool that can be utilized by nearly every area of a business - HR to Sales, right down to individual employees. Learn how smart companies are implementing guidelines and policies that govern the use of social media enterprise-wide to ensure consistency, clarity and reduced risk of costly mistakes in this public arena.
10:05am-10:55am (50m) Enterprise, Real-time, Social Media & Marketing
How Real-time Story Telling Can Save Mainstream Media
Khris Loux (Echo) et al
This session will reveal how mainstream media will be saved using real-time platforms to re-invent the way we listen to, engage with, and share stories.
11:10am-12:00pm (50m) Social Media & Marketing
Extreme Connectivity
Usman Haque (Pachube.com)
This conversation will explore both technical and conceptual aspects of the Internet of Things with specific lessons learned from the development and deployment of Pachube.com, a generalised data broker for sensor, energy and environmental monitoring products used by thousands of individuals and companies around the world.
1:30pm-2:20pm (50m) Social Media & Marketing
What Happens When Our Products Start Talking Back?
Garrick Schmitt (Razorfish) et al
Before we communicated with objects one-way, via "beep." AOL humanized it with “You’ve Got Mail.” Advances in technologies enable smart interactions between objects & people. Intelligence is added in warm/human manner (@BakerTweet alerts when a fresh batch of buns is ready). Contextualizing the new data won’t be easy, but real challenge is what do when products once just marketed talk back?
2:35pm-2:55pm (20m) Enterprise, Social Media & Marketing
Creating a Culture of Collaboration at Deutsche Bank
John Stepper (Deutsche Bank)
How do you get a highly-regulated company - one of the world's largest and most competitive banks - to collaborate using social media? This talk provides a compelling set of lessons for morphing a conservative, hierarchical organization into one that's agile and embraces community-driven change.
3:10pm-3:30pm (20m) Strategy & Business Models
Everyone's a Publisher: Content Aggregation, Organization & Curation
Mark Josephson (Outside.in)
In today's world the cost of broadcasting information or an opinion is way down, hence the volume of published content is way up. The onslaught of new content presents an exciting business opportunity. This presentation will discuss the key characteristics of models that will allow individuals, publishers and advertisers to take advantage of the wealth of content in meaningful ways.
9:00am-9:50am (50m) Enterprise, Strategy & Business Models
Harnessing the Web’s New Indirect Channel: Open APIs in the Enterprise
Sam Ramji (Apigee)
Web 2.0 is changing as applications, not browsers, become the primary web and mobile interface. APIs are the indirect channels enabling participation in the new app economy, letting companies open up to new revenue streams, partnerships, and developer use. We’ll discuss how to create a business model around open APIs, applying lessons from leaders including Sears, Alcatel-Lucent and MTV Networks.
10:05am-10:55am (50m) Strategy & Business Models
Local Technology, Global Startups
Jalak Jobanputra (NYC Investment Fund) et al
While the US remains a hub of innovation and creation, many emerging markets (as well as more established markets) provide opportunities for pilots or expansion. This session will explore startups that have tapped into some of these markets.
11:10am-12:00pm (50m) Analytics, Strategy & Business Models
A Dashboard for Freemium Providers: What to Measure—and How
Ranjith Kumaran (YouSendIt, Inc.)
Freemium has become one of the hottest business models among start-ups, and its providers are searching for the best way to measure and optimize business performance. As founder of YouSendIt, a pioneer in Freemium offerings, Ranjith Kumaran will describe tools to measure Freemium performance using a dashboard to measure key metrics.
1:30pm-2:20pm (50m) Strategy & Business Models
More Money, Less Hassle: Reinventing Ecommerce
Alex Rampell (TrialPay)
While the web has evolved at a blinding rate, eCommerce has looked the same for nearly 15 years: content, search, transaction. But today, with a surge of companies rethinking eCommerce, the sector has new ideas and new energy. How can you catch the wave? This session covers three simple ways you can move beyond the old paradigm to reduce friction between you and your customers.
2:35pm-2:55pm (20m) Big Idea
Get Offline
Walt Ribeiro (For Orchestra)
The Most Important Part of Being Online is Being Offline I notice that companies, particularly startups, are constantly thinking backwards. They want 100 blog comments, a million followers, and a large online presence. But for internet startups, as counter-intuitive as it sounds, it would actually be more beneficial to concentrate and learn tricks about creating an offline presence.
3:10pm-3:30pm (20m) Analytics, Strategy & Business Models
Why the Online Ad Model is Currently Broken, and How to Fix It
Drew Curtis (Fark.com, Inc)
Everyone knows the online media industry is having money problems. It's the fault of an attempt to apply an old media advertising schema to new media world. Drew Curtis will offer an entertaining look at how things in the advertising business used to work, why they don't work now, and how to fix it.
10:05am-10:55am (50m) Conversation
Are You (or your company) Naughty or Nice?
Jeremy Edberg (Netflix)
A discussion of what online reputations means to you and your business.
1:30pm-2:20pm (50m) Conversation
The Value of UX for Startups
Whitney Hess (Self-employed)
With tight budgets and big dreams, startups often sacrifice good design for technical innovation. Consideration for the user experience is neglected, and a robust product is created that no one wants to use. Let's talk about how to use UX practices within the scrappy environment of a startup in order to define a vision, develop a product strategy, and make a real change in people's lives.
2:35pm-3:30pm (55m) Conversation
Hacking the Organization
Michael J. Wolf (Activate)
To create growth, companies have recognized the need to drive innovation: new products, new businesses, new brands and new technology. However, there are few examples of success. Michael J. Wolf will lead on discussion on the key question for large companies: do they need to buy start-ups or can they act like one on their own?
9:00am-9:50am (50m) Development
Collective Artificial Intelligence: How to Combine Diverse Data and Model Diverse Ideas

Jesper Andersen (Bloom Studios)
Traditional statistical approaches assume a single objective result and an authoritative data set exist. These assumptions lead to static and generic analytics. Learn how to take advantage of diverse data using statistics techniques that allow you to aggregate simple models using disparate data and carefully blend the result to better model subjective behaviors like recommendations and pricing.

10:05am-10:55am (50m) Development
JavaScript is the New Black - Why Node.js is Going to Rock Your World
Tom Hughes-Croucher (Change.org)
JavaScript is the programming language of the web. Its is making a comeback with Node.js a highly concurrent server based on V8, the JavaScript engine from the Chrome browser. This session will explore how Node.js work, and how you can use it to develop with JavaScript that runs on both the client and the server. This session will show how to apply existing JavaScript skills on the server.
11:10am-12:00pm (50m) Development
Scaling Web Applications with Cassandra
Eben Hewitt (Author)
How are popular Web 2.0 sites like Facebook, Twitter, LinkedIn, Digg and Mahalo—handling huge traffic volumes? Part of the answer is NoSQL (Not Only SQL), using non-relational databases like Apache Cassandra. Learn about existing options for this emerging technology, and find out how you can start using NoSQL today to support your growing Web 2.0 application.
1:30pm-2:20pm (50m) Development
Building With Augmented Reality
Derek Smith (SimpleGeo)
Having a compass and camera built into smart phones opens up possibilities for augmented reality (AR). Programmers now know more than just location; by also knowing which direction the phone is facing, you can overlay objects on users’ view of the world. This session will look at AR development on the iPhone and Android platforms.
2:35pm-2:55pm (20m) Development
Social Design with Facebook: Lessons from Scribd's Integration
Matt Riley (Scribd)
The Facebook Platform allows startups and big businesses to build rich social experiences for their users. If done correctly, this platform can increase engagement across the board. However, many sites miss out on this huge opportunity by simply integrating the Facebook Connect button and calling it a day.
3:10pm-3:30pm (20m) Development
Scaling with Continuous Deployment
Brett Durrett (IMVU, Inc.)
Continuous Deployment takes continuous integration one step further, where every commit goes live to production servers. When this process is described it is frequently met with skepticism around site reliability and the ability to scale a business this way, but at IMVU it works, it scales (with challenges) and it is embraced by the entire organization.
9:00am-9:50am (50m) Sponsored
How Plato and Jerry Maguire Got the Importance of UGC Before We Did
Vince Broady (@thisMoment)
In this presentation, we’ll use Plato’s & Jerry’s concepts to look at how major brands such as Disney, Toyota, Buick and Kohl’s are leveraging cutting-edge social-media platforms and authentic UGC campaigns to engage consumers in powerful conversations that complete the brand experience.
10:05am-10:55am (50m) Sponsored
eBay Everywhere: Driving Immersive Experiences Across Mobile, Web and Desktop
Dave Wolf (Cynergy)
eBay is a thought leading company that has created a rich, engaging, and truly immersive experience that surrounds customers. Striving to ensure a customizable experience that is also discoverable and present across devices, eBay teamed up with Cynergy, to reimagine a customer experience that could be accessed from the web, the desktop and mobile devices.
11:10am-12:00pm (50m) Sponsored
When Actions Speak Louder than Tweets: Using Behavioral Data for Decision-making on the Web
Jaidev Shergill (Bundle.com) et al
We are at a turning point on the web: Where we were once merely satisfied with people's opinions or anecdotes about their favorite restaurant, band or financial product, we now realize that the web is overflowing with opinions-- and many of them are very difficult to trust or apply to our own lives. Even if they're our friends, which of our friends should we trust?
2:35pm-2:55pm (20m)
Session
To be confirmed
2:35pm-2:55pm (20m) Sponsored
The World’s not 2D, and Your Site Shouldn’t Be Either
Cliff Medling (3DVIA)
Learn how you can use 3D as the next web content medium to engage visitors.
3:10pm-3:30pm (20m) Sponsored
BIRT: The World's Most Popular Open-source BI Technology
Seema Haji (Actuate Corporation)
BIRT, a leading open source Eclipse project founded and led by Actuate, is the premier development environment to present data visualizations in compelling ways via the web on any device. Actuate BIRT products add interactivity, dashboards, analytics, and deployment options for BIRT web and mobile applications.
2:35pm-2:55pm (20m) Sponsored
The Future of Work: How Social Business Platforms Change Everything
Jay Hallberg (Spiceworks)
Social Business Platforms are taking advantage of the "9-to-5" market while people do their jobs through innovative market research techniques, social ad formats, marketing programs, sponsors apps & in-app purchasing. Learn lessons from Spiceworks' quick rise in the IT-space (& what industries are next), the change in marketing this causes, & how companies now sell their products more effectively.
9:50am-10:05am (15m)
Break: Session Break
10:55am-11:10am (15m)
Break: Coffee Break
12:00pm-1:30pm (1h 30m)
Break: Lunch
2:20pm-2:35pm (15m)
Break: Coffee Break
2:55pm-3:10pm (15m)
Break: Session Break
7:30pm-9:00pm (1h 30m)
Break: Dinner
3:45pm-3:50pm (5m) Keynote
Welcome
Wednesday's opening remarks by the Web 2.0 Expo NY program chairs Sarah Milstein and Brady Forrest.
3:50pm-4:05pm (15m) Keynote
Paola Antonelli
Paola Antonelli (Museum of Modern Art, New York)
Keynote by Paola Antonelli, Senior Curator for Architecture and Design, MoMA.
4:05pm-4:15pm (10m) Keynote
The Real Data Behind eCommerce
Charlie Kim (Next Jump, Inc. )
Keynote by Charlie Kim, CEO and founder, Next Jump, Inc.
4:15pm-4:30pm (15m) Keynote
A Conversation with Bret Taylor
Brady Forrest (O'Reilly Media, Inc.) et al
Brady Forrest, co-chair of Web 2.0 Expo NY in conversation with Bret Taylor, CTO, Facebook.
4:30pm-4:40pm (10m) Keynote
Funding for the Future: Hunting for Thunderlizards
Ann Miura-Ko (FLOODGATE)
Keynote by Ann Miura-Ko, Partner, FLOODGATE.
4:40pm-4:45pm (5m) Keynote
Announcement
Tim O'Reilly (O'Reilly Media, Inc.) et al
An announcement by Fred Wilson of Union Square Ventures, and Tim O'Reilly of O'Reilly Media, Inc.
4:45pm-5:00pm (15m) Keynote
Rana Sobhany
Rana Sobhany (Independent)
Keynote by Rana Sobhany, brand storyteller and thought leader.
3:30pm-3:45pm (15m)
Break: Session Break
5:00pm-5:15pm (15m)
Break: Break
9:00pm-10:00pm (1h) Events
Tweet Up (sponsored by .CO)
Looking for something to do in the evening at Web 2.0 Expo? Come to Tweet Up for a chance to win an Apple iPad™! Mix and mingle with other attendees in The Sheraton Link while enjoying our signature cocktail, the .COmakazi.
5:15pm-7:30pm (2h 15m) Events
Startup Showcase (sponsored by .CO)
This year at Web 2.0 Expo, we’re hosting our first ever Startup Showcase. Highlighting the startup ecosystem’s creativity and variety, the Showcase will will give you a chance to see the newest Web 2.0 companies entering the market.
Lotus knows
Sponsors
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.