Web 2.0 Expo New York 2010 Schedule

Below are the presentations currently scheduled for Web 2.0 Expo New York 2010. We'll continue to schedule new talks until all time slots are filled. Note that the schedule is subject to change.

Customize Your Own Schedule

Create your own Web 2.0 Expo New York schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Empire East
Add Practical Analytics for B2B Marketers to your personal schedule
9:00am Workshop
Practical Analytics for B2B Marketers Tami Dalley (ROI Labs)
Add The UX-Driven Startup: Crafting an Effective Experience Vision to your personal schedule
1:00pm Workshop
The UX-Driven Startup: Crafting an Effective Experience Vision Alexa Andrzejewski (Foodspotting)
Empire West
Add SEO/SMO 101 (Search Engine & Social Media Optimization) to your personal schedule
9:00am Workshop
SEO/SMO 101 (Search Engine & Social Media Optimization) Rhea Drysdale (Outspoken Media), Eric Enge (Stone Temple Consulting)
New York East
Add The Art and Science of Seductive Interactions to your personal schedule
9:00am Workshop
The Art and Science of Seductive Interactions Stephen Anderson (PoetPainter)
Add Building Cross-Platform Mobile Apps to your personal schedule
1:00pm Workshop
Building Cross-Platform Mobile Apps Jonathan Stark (Jonathan Stark Consulting)
New York West
Add HTML5: Developing for the Desktop and Mobile to your personal schedule
9:00am Workshop
HTML5: Developing for the Desktop and Mobile Alex Russell (Google)
Add Building Realtime User Experiences to your personal schedule
1:00pm Workshop
Building Realtime User Experiences Ted Roden (The New York Times)
Riverside Ballroom
Add What's The Big Deal With Drupal? to your personal schedule
9:00am Workshop
What's The Big Deal With Drupal? Jeff Robbins (Lullabot)
Add Learn to Hack from Scratch: WordPress for Non-Geeks to your personal schedule
1:00pm Workshop
Learn to Hack from Scratch: WordPress for Non-Geeks Nate Westheimer (AnyClip), Jonathan Berger (Pivotal Labs)
4:00pm Dinner
Room: On Your Own
Add Ignite Web 2.0 Expo NY (sponsored by .CO) to your personal schedule
7:00pm Event
Room: Empire Ballroom
Ignite Web 2.0 Expo NY (sponsored by .CO)
12:00pm Lunch
Room: Central Park West & Lenox
9:00am-12:00pm (3h) Workshop
Practical Analytics for B2B Marketers
Tami Dalley (ROI Labs)
Measuring success in B2B marketing has long been a challenge - multiple touch points and long sales cycles mean "success" can't be captured by one metric. Instead, you need innovative analytics solutions - ones that allow you consider to multiple conversion points in combination with each other in a single scenario - that reveal exactly what compels customer action and response. Intrigued?
1:00pm-4:00pm (3h) Workshop
The UX-Driven Startup: Crafting an Effective Experience Vision
Alexa Andrzejewski (Foodspotting)
You have a great idea, a sophisticated technology and a product that meets an unmet need… but what will using your product or service feel like? What kind of experience do you want to create? While these questions may seem squishy, having a concrete answer can have tangible effects on your product and set it apart among competitors.
9:00am-12:00pm (3h) Workshop
SEO/SMO 101 (Search Engine & Social Media Optimization)
Rhea Drysdale (Outspoken Media) et al
This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka “organic”) web site visitors from search engines like Google and Bing, as well as from social networking and social media sites like Digg, MySpace, Facebook, and YouTube.
1:00pm-4:00pm (3h) Workshop
Getting Them There and Keeping Them There: Using Business-driven Personas to Create Holistic Search and Experience Strategies
Vanessa Fox (Nine By Blue)
Search acquisition and search engine optimization (SEO) aren't about getting eyeballs to show up at your site, they're about getting the *right* visitor to your site and keeping them there.
9:00am-12:00pm (3h) Workshop
The Art and Science of Seductive Interactions
Stephen Anderson (PoetPainter)
As designers, we work hard to provide powerful features in our applications, but if users don’t take advantage, it’s all waste. We have to extend our designer’s toolkit, leveraging the latest thinking from behavioral economics, neuroscience, game mechanics, and rhetoric.
1:00pm-4:00pm (3h) Workshop
Building Cross-Platform Mobile Apps
Jonathan Stark (Jonathan Stark Consulting)
This workshop is for web designers and developers who are interested in creating cross platform mobile apps. A basic familiarity with standard HTML, CSS, and JavaScript would be very helpful but is not required.
9:00am-12:00pm (3h) Workshop
HTML5: Developing for the Desktop and Mobile
Alex Russell (Google)
This workshop steps you through building an HTML5/CSS3 application that's free from legacy baggage yet still delivers compelling content everywhere.
1:00pm-4:00pm (3h) Workshop
Building Realtime User Experiences
Ted Roden (The New York Times)
The Web is increasingly happening in realtime. With poster children such as Facebook and Twitter leading the way, users are coming to expect that all websites should serve content to them as it occurs. In this tutorial, we'll talk about to adding several realtime features to your existing site without making significant changes to your existing infrastructure.
9:00am-12:00pm (3h) Workshop
What's The Big Deal With Drupal?
Jeff Robbins (Lullabot)
Jeff Robbins is the co-founder of Lullabot and also the co-author of O'Reilly's "Using Drupal". In this session Jeff will talk about Drupal's unique history and community as well as the philosophies and methodologies driving the project. He'll highlight many of Drupal features, show how Drupal sites are assembled, and illustrate what has made Drupal so popular.
1:00pm-4:00pm (3h) Workshop
Learn to Hack from Scratch: WordPress for Non-Geeks
Nate Westheimer (AnyClip) et al
"Business people" are the bain of engineers and innovators alike. Don't know the difference between the Ruby and the Rails? Shame on you. Stop feeling technologically helpless and teach yourself the hacking skills you need to start earning respect among the real hacking community.
4:00pm-7:00pm (3h)
Break: Dinner
7:00pm-9:00pm (2h) Events
Ignite Web 2.0 Expo NY (sponsored by .CO)
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Hosted by conference co-chair Brady Forrest.
12:00pm-1:00pm (1h)
Break: Lunch
Lotus knows
Sponsors
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.