With tight budgets and big dreams, startups often sacrifice good design for technical innovation. Consideration for the user experience is neglected, and a robust product is created that no one wants to use. Let’s talk about how to use UX practices within the scrappy environment of a startup in order to define a vision, develop a product strategy, and make a real change in people’s lives.
Whitney Hess is a coach, writer, and speaker helping people bring their whole selves to their work to better serve their customers, their companies, their communities, and themselves. Her life’s mission is to put humanity back into business.
With over a decade in user experience, Whitney has coached hundreds of companies on how to make their products easier and more pleasurable to use, boost the bottom line, and do work they love. With leadership coaching for new managers, career mapping for dissatisfied practitioners, and UX training for web professionals and product teams, Whitney’s techniques eliminate haphazard decision making, methodically prioritize efforts, and measurably improve team dynamics.
Whitney is the cohost the podcast Designing Yourself, writes on her blog Pleasure & Pain, and speaks at conferences and corporations worldwide. She holds a master’s degree in human-computer interaction and a bachelor’s degree in professional writing and HCI from Carnegie Mellon University. In 2014, Whitney became a certified coach through New Ventures West. She and her sailor-chef Fredrick live aboard s/v Jenny, their 1980 Endeavour 37′ sloop, currently docked in San Diego, CA.