With tight budgets and big dreams, startups often sacrifice good design for technical innovation. Consideration for the user experience is neglected, and a robust product is created that no one wants to use. Let’s talk about how to use UX practices within the scrappy environment of a startup in order to define a vision, develop a product strategy, and make a real change in people’s lives.
WHITNEY HESS is a user experience design consultant based in New York City. She helps make stuff easy and pleasurable to use.
Prior to going independent, Whitney was on the design team at Liquidnet, an international financial software company that runs the leading electronic marketplace for wholesale stock-trading. Previously, she was an interaction designer at two marketing agencies, Digitas and Tribal DDB, where her clients included American Express, The New York Times, Allstate, Claritin, Tropicana, and EarthLink. Most notably, she helped to conceive, design, and test an innovative card search tool for American Express, and is named as a co-inventor on its U.S. patent.
Whitney is a strategic partner with Happy Cog and user experience consultant for Boxee, among other startups, agencies, and major corporations. She received a Bachelor of Arts in Professional Writing and a Master’s degree in Human-Computer Interaction from Carnegie Mellon University. She writes about improving the human experience on her blog, Pleasure and Pain, and can always be reached via Twitter @whitneyhess.