The traditional model of serving contextual ads against online search results has long been the de facto standard in the advertising industry. However, the realtime web, buzzing with interactive social networks, realtime searches and social sharing, has led to a paradigm shift in the way online ads are delivered. Ad content that is matched to conversation trends on the realtime web becomes highly relevant to consumers.
The conversation will revolve around several new monetization models that are emerging to allow advertisers and brand managers capitalize on this shift and deliver specific ads based on what consumers care about most. From various implementations of “sponsored tweets” to innovative “flash commerce” approaches driven by the likes of Groupon, to OneRiot’s first ad network for the realtime web, the possibilities are endless for advertisers and brand marketers to reach millions of users across top Twitter apps, mobile apps, social networks and content discovery sites.
This Web 2.0 Expo “Conversation” is ideal for brand managers and media executives to learn how to build brand awareness, community engagement and drive viral social sharing. This conversation will help the attendees explore, debate, and discuss new advertising and monetization models of the realtime web to help them get in front of the trends.
Tobias Peggs is CEO of OneRiot, the first advertising network for the realtime social web. He previously held the position of President, responsible for strategy, sales, distribution and marketing. Prior to OneRiot, Tobias led strategic initiatives at Netdecisions IT Consulting. There he built and managed cross-functional teams in the US, UK and India, delivering high-impact solutions for both consumer web and enterprise software clients. Tobias holds a PhD in Search Algorithms from Cardiff University, UK. He also holds a First Class Hons Bachelor’s degree in Civil Engineering from Loughborough University.
Tobias frequently talks at top technology and social media conferences including O’Reilly Web 2.0 Expo, SXSW Interactive, LeWeb, Search Engine Strategies (SES), Search Marketing Expo (SMX), Kellogg Tech Conference, and many others. Follow Tobias on Twitter @tobiaspeggs.