Program or Be Programmed: Ten Commands for a Digital Age

Douglas Rushkoff (Throwing Rocks at the Google Bus)
Design & User Experience
Location: Empire East
Tags: culture
Average rating: ***..
(3.86, 7 ratings)

We continue to accept new technologies into our lives with little or no understanding of how these devices work and work on us. We do not know how to program our computers, nor do we care. We spend much more time and energy trying to figure out how to use them to program one another, instead. And this is a potentially grave mistake.

Just as the invention of text utterly transformed human society, disconnecting us from much of what we held sacred, our migration to the digital realm will also require a new template for maintaining our humanity. In this talk, marking the release of his book of the same title, Rushkoff shares the biases of digital media, and what that means for how we should use them.

Photo of Douglas Rushkoff

Douglas Rushkoff

Throwing Rocks at the Google Bus

Douglas Rushkoff is author of 15 best-selling books on media, technology, and culture, including Program or Be Programmed, Present Shock, and most recently Throwing Rocks at the Google Bus. Douglas made the PBS Frontline documentaries Generation Like, Merchants of Cool, and The Persuaders, wrote the graphic novels ADD and Testament, and originated concepts from “viral media” to “social currency.” He’s currently professor of media theory and digital economics at CUNY’s Queens College and lectures around the world about media, society, and change. Douglas won the Marshall McLuhan Award for his book Coercion and the Neil Postman Award for Career Achievement in Public Intellectual Activity. He is also founder of the Laboratory for Digital Humanism and a research fellow for the Institute for the Future.

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