So, you want to make your product into something that people will
love. How do you figure out what your users are doing and what to
build next? Do you A/B test? Conduct user interviews? Run a survey?
Brainstorm at a whiteboard? Come learn how to combine all these
methods and more into a streamlined process for understanding what
your users really want and delivering a product they will adore.
Many companies are struggling with the best way to get user feedback
and incorporate it into their product decisions. Engineering teams
often want more metrics while UX and product groups may favor
qualitative user interviews or simply trusting the design team’s
This session will help you figure out how to use both qualitative and
quantitative methods to learn from users, generate great design ideas,
and validate your product decisions.
Laura has been working in Silicon Valley for over 15 years in both
engineering and user experience roles. She currently consults with
lean startups and other small companies to help them connect with
their customers and build better products.
Before Users Know, Laura was a Design Director at Sliced Bread Design,
where she worked with companies of all sizes, including Plantronics,
Intuit, Adobe, and Yummly. She has also worked as both a senior
interaction designer and software engineer at several successful
startups, including IMVU, Onlink Technologies, and Junglee. She
frequently blogs about design, usability, metrics, and product
management at Users Know.
She received a bachelor’s degree in Political Science from Stanford University.
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