So, you want to make your product into something that people will
love. How do you figure out what your users are doing and what to
build next? Do you A/B test? Conduct user interviews? Run a survey?
Brainstorm at a whiteboard? Come learn how to combine all these
methods and more into a streamlined process for understanding what
your users really want and delivering a product they will adore.
Many companies are struggling with the best way to get user feedback
and incorporate it into their product decisions. Engineering teams
often want more metrics while UX and product groups may favor
qualitative user interviews or simply trusting the design team’s
This session will help you figure out how to use both qualitative and
quantitative methods to learn from users, generate great design ideas,
and validate your product decisions.
Laura Klein has been working in Silicon Valley for 20 years in both engineering and user experience roles. She currently consults with lean startups and other companies to help them connect with their customers and build better products. Laura is the author of UX for Lean Startups, and an upcoming book, Build Better Products, which should be released in 2016. She frequently blogs about design, usability, metrics, and product management at Users Know.
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