Combining Qualitative Research, Quantitative Analytics, and Vision to Improve Design

Laura Klein (Users Know)
Design & User Experience
Location: Empire East
Tags: analytics
Average rating: ***..
(3.17, 24 ratings)

So, you want to make your product into something that people will love. How do you figure out what your users are doing and what to build next? Do you A/B test? Conduct user interviews? Run a survey? Brainstorm at a whiteboard? Come learn how to combine all these methods and more into a streamlined process for understanding what your users really want and delivering a product they will adore.

Many companies are struggling with the best way to get user feedback and incorporate it into their product decisions. Engineering teams often want more metrics while UX and product groups may favor qualitative user interviews or simply trusting the design team’s vision.

This session will help you figure out how to use both qualitative and quantitative methods to learn from users, generate great design ideas, and validate your product decisions.

Photo of Laura Klein

Laura Klein

Users Know

Laura has been working in Silicon Valley for over 15 years in both engineering and user experience roles. She currently consults with lean startups and other small companies to help them connect with their customers and build better products.

Before Users Know, Laura was a Design Director at Sliced Bread Design, where she worked with companies of all sizes, including Plantronics, Intuit, Adobe, and Yummly. She has also worked as both a senior interaction designer and software engineer at several successful startups, including IMVU, Onlink Technologies, and Junglee. She frequently blogs about design, usability, metrics, and product management at Users Know.

She received a bachelor’s degree in Political Science from Stanford University.

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Comments

Picture of Bob Kosovsky
Bob Kosovsky
10/08/2010 12:12am EDT

Nice session. At times I felt the presenter was giving more of what she would do, rather than what would happen in the field, but it was still a good presentaiton.

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