Measuring success in B2B marketing has long been a challenge – multiple touch points and long sales cycles mean “success” can’t be captured by one metric. Instead, you need innovative analytics solutions – ones that allow you consider to multiple conversion points in combination with each other in a single scenario – that reveal exactly what compels customer action and response. Intrigued? Learn how this methodology and other B2B-specific analytics can help you build smarter and more efficient campaigns.
Requirements for attendees:
Tami Dally is the Director of User Experience at ROI Labs, a Top 10 Search and Keyword Marketing Agency headquartered on the 55th Floor of the landmark Empire State Building in New York City.
A self-proclaimed “data explorer” Tami’s expertise focuses on deep-dive web analytics, usability consulting, and landing page design and multivariate testing. She currently leads her team in slicing, dicing, segmenting, forecasting and analyzing all aspects of online performance and visitor interaction. She was also honored by Search Engine Strategies (SES), when her work took home the prize for “Most Effective Use of Web Analytics.”
Tami is a regular contributor to www.keyworddriven.co where experts share their opinions on search and analytics. She was also quoted in the recently released book by Dennis Mortensen, “Yahoo Web Analytics: Tracking, Reporting and Analyzing for Data-Driven Insights” for her insights into attribution modeling and KPI dashboard reporting.
Prior to her appointment at ROI Labs, Tami was based in London as the Strategy & Planning Manager for Orange UK, the largest ISP in Europe. Her responsibilities included forecasting channel performance and creating rapid-implement stop-gap strategies for a dynamic marketplace. Prior to this she was a Marketing Campaign Analyst for Singtel Optus (an Australian telecommunications company), where she was responsible for the statistical analysis of a multi-million dollar, cross-channel advertising spend.
Tami holds a Bachelor’s Degree in Psychology from Griffith University in Australia and a Post Graduate Honors Degree in Psychology from the University of Queensland, Australia. She is currently working towards her Master’s Degree at Griffith University.