Reports of Media Death Vastly Exaggerated

David Steinberger (comiXology)
Strategy & Business Models
Location: Empire West
Tags: startups
Average rating: **...
(2.25, 4 ratings)

For nearly a decade, the rallying cry of tech conferences has been “the death of ____” (insert market of your choice – music, books, etc.). Because the technology industry thrives on disruption, all too often we overlook the power of cooperative solutions. This discussion will focus on how tech startups can succeed by providing technology that works with existing methods to grow a market, not destroy it.

Leading the market in digital comics, comiXology has picked up vital lessons in growth and development based on building up brick-and-mortar operations as well as creating digital distribution options for comic publishers. comiXology has put the seeming oxymoron – digital and analog thriving together –into practice, learning lessons than can be applied to all aspects of new technology.

After sitting in with David Steinberger, comiXology CEO, participants will better understand:

  • How technology can connect consumers to their local markets
  • How the addition of digital, with attention to analog, can grow the market for both
  • Why choosing to connect consumers to their analog roots, rather than focus on destroying it, makes sense

David Steinberger

comiXology

David Steinberger co-founded comiXology in 2007 as a grad student at NYU. Long time comic fan and passionate entrepreneur, David’s inspiration for comiXology came from participating in NYU | Stern’s 2007 Business Plan competition. David continues to believe developing a community is the best motivation for innovation, which has been the driving force behind comiXology’s alternative direction. David Steinberger holds an MBA from NYU | Stern, a Masters degree from Manhattan School of Music, and an Advanced Certificate from Juilliard

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  • OpenSRS
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Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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