From Foursquare to Farmville, game mechanics have become an obsession that’s entered the popular culture, mirroring the worldwide growth of interactive entertainment. Large organizations like Chase and the US Army and scrappy startups like Gowalla and Foursquare are getting on the bandwagon, offering loyalty programs and game experiences that pay out in points and virtual rewards for all kinds of activities – driving growth, community engagement and customer loyalty at a fraction of the cost of traditional marketing.
These game mechanics, like points, badges, levels, challenges, leaderboards and achievements are powerful tools in the hands of a web developer. Based on his best-selling book “Game-Based Marketing”, author and entrepreneur Gabe Zichermann will reveal the key strategies and tactics used by successful companies – both established and emerging – to engage their communities using these extraordinary game mechanics.
You don’t need to be a game designer to to master the art of game mechanics for your online startup. In this session, you’ll learn critical methodologies, like designing an effective point system, creating social leaderboards for maximum effect, and developing a badge schema that works for your community.
Whether your community is professional or consumer, American or global, game mechanics offer a unique opportunity to build lasting engagement. Find out how!
Gabe Zichermann (b. 1974) is an entrepreneur, author and public speaker that coined the term “Funware” to describe the use of game mechanics in non-game contexts. As co-author of the upcoming books “Game-Based Marketing” (Wiley, 2010) and “Funware in Action” (Manning, 2010), Zichermann makes a compelling case for the use of games and game mechanics in everyday life, the web and business. Gabe is the CEO of professional mobile social networking startup beamME where he’s working hard to bring fun to every aspect of interpersonal business. A native of Canada and resident of NYC, Gabe frequently muses about games and the world at http://funwareblog.com