From the Trenches: Monetizing Mobile

Tim Grace (, Nick Fotis (
Mobile, Strategy & Business Models
Location: New York East
Tags: mobile
Average rating: **...
(2.50, 6 ratings)

Most industry discussion involving mobile is from a marketing point of view, with a short-term, campaign focus. In this session, The mobile product leaders from and share their strategy, experiences and vision for driving revenue in the mobile channel.

From infrastructure, to product strategy, to sales messages we will discuss how product and brand managers can navigate the mobile minefield, drawing from past successes and failures.

To that end, we will share:

  • Our B2C and B2B mobile strategies and product extensions across both and
  • Post mortem discussions on ill-fated products/tactics and what we learned from these missteps
  • Tips for designing mobile products using both in-house and third-party resources
Photo of Tim Grace

Tim Grace

Tim Grace is responsible for strategy and development of all consumer-facing product initiatives at In addition to crafting an industry-leading vertical search product and driving search engine optimization efforts for, Tim leads the organization’s mobile practice which encompasses SMS, web and native app product extensions.

Prior to joining, Tim managed consumer marketing and insight initiatives at and spent several years at a research consultancy advising brands on market positioning, communications strategy and creative development.

Photo of Nick Fotis

Nick Fotis

Nick Fotis is Product Manager for mobile at In addition to managing mobile, Nick launched’s consumer finance channel, managed for sale by owner products and served in the channel management group. Before joining, Nick worked for several small brand consultancies in Chicago. He has his MBA from DePaul University and is a proud graduate of Penn State.

Lotus knows
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

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