Facebook is No Longer an Optional Marketing Channel…It’s THE Marketing Channel

Michael Lazerow (Buddy Media)
Social Media & Marketing
Location: Empire West
Average rating: ****.
(4.64, 14 ratings)

On April 22nd, Facebook announced the release of its Open Graph API tool at its developer conference – f8. This new tool will change website publishing and will extend the sharing of Facebook content beyond the company’s own portal and onto 3rd party websites through Facebook Connect.

Brands will now be able to tap the power of Facebook through their own websites and do so without even creating a Facebook page. This session will provide an in-depth look at how the Open Graph will impact the future of website development. Attendees will learn how major brands have already successfully integrated social elements into their websites through the Facebook Connect platform and the Open Graph API tool.

The session will inform marketers about how they can use these new tools now and connect their brands’ online presence with their Facebook followers more so than ever before. First-hand insights will help attendees learn the following:

  • How to connect with Facebook users without developing a separate Facebook page
  • How to create a more-interactive website by using Facebook social applets (i.e., status update boxes, “like” boxes)
  • How to publish content to your followers’ news feeds simultaneously as your own website content is updated
  • How to give consumers more information to share with their friends and how to do so outside of the Facebook portal
Photo of Michael Lazerow

Michael Lazerow

Buddy Media

Michael is a serial entrepreneur who has co-founded four successful internet-based media companies. He has a passion for creating, managing and growing companies from the ground up.

Michael’s first foray into entrepreneurship came with the founding of University Wire, an Associated Press-like network of more than 700 student-run newspapers that is now owned by CBS Corp. U-Wire provides the most in-depth coverage of campus news and student issues and is distributed widely through almost every major college newspaper and most of the major Internet portals. Michael sold U-Wire to Student Advantage, the nation’s leading student membership organization linking 1.5 million students through one affinity card program, in May 1997. As a member of the Student Advantage management team, Michael helped grow Student Advantage from a handful of employees into the premier media and marketing company in the college market with more than 300 employees and $80 million in annual revenue.

Building on his growing experience in the online space, Michael next founded GOLF.com, which was purchased by Time Warner’s Time Inc. division in January 2006. Michael led GOLF.com from a start-up to a multi-million dollar profitable golf media company. Michael successfully funded GOLF.com by raising equity financing from private investors, leading venture capital firms and media companies, including NBC Sports and the New York Times Co. And with a wide network of contacts in the internet and general business community, Michael negotiated and executed successful partnerships on behalf of GOLF.com with Time Warner, NBC Sports, MSNBC.com, Yahoo!, AOL, FoxSports.com, Microsoft, New York Times Co., the PGA Tour, USA TODAY, Knight Ridder, Chicago Tribune, GOLF MAGAZINE, NTT Communications and more than 200 other companies. As part of the acquisition by Time Inc., Michael agreed to join Time Inc.’s GOLF MAGAZINE division for one year as General Manager of GOLF.com and GOLFONLINE.com. In addition to overseeing all of the company’s golf internet properties, Michael sat on a 5-person management team that managed the leading golf publication.

Michael left GOLF.com in February 2007 to start Lazerow Consulting, which helps finance, launch, manage and grow internet-based media businesses. Michael’s client list included CSTV, a CBS Corporation company. At CBS, Michael helped launch two new businesses in the sports community and student media spaces.

Michael lives in New York City with his wife, Kass, two sons, Myles and Cole, and daughter Vivian. In addition to investing in private companies and real estate, he enjoys live music, golf, tennis, poker, fly-fishing, reading, writing and video editing.

Michael graduated from Northwestern University in Evanston, Ill. with a B.S. and M.S. in Journalism in 1996. His byline has appeared in more than a dozen newspapers, including Roll Call, the newspaper of Capitol Hill, the Fort Lauderdale Sun-Sentinel, the Miami Herald, the Delaware State-News, The Capital Times in Madison, Wis., and the Montgomery Journal.

Michael is currently the chairman and CEO of Buddy Media, Inc., a New York-based company that is a leading developer of applications for social media sites, including Facebook and MySpace.

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Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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