Harnessing the Web’s New Indirect Channel: Open APIs in the Enterprise

Sam Ramji (Apigee)
Enterprise, Strategy & Business Models
Location: New York East
Average rating: ****.
(4.36, 11 ratings)

The web is changing as the proliferation of social, mobile and cloud channels have moved the world beyond the browser. As companies struggle to reach, market and manage their audience in this new space, enterprises are realizing they now need more than a website to engage partners and customers where they spend their time. To keep up, companies must be able to participate in the new world of applications driven by a new generation of web and mobile developers.

2010 is the year of the API as companies realize the business imperative of opening up their services to partners, the developer community and the open web. Open APIs are the new indirect channel allowing easy integration with your brand, product or service and enabling companies to locate new revenue streams, provide new value and gain presence in the Web 2.0 world.

For the enterprise, open APIs represent a shift in business models as companies suddenly find themselves becoming providers of APIs, cloud and mobile services. This poses both new challenges and new opportunities if companies want to be successful.

This talk will discuss creating an enterprise-ready business strategy around open APIs, using lessons learned from successful API leaders including TransUnion, Alcatel-Lucent, MTV Networks, Guardian Life and more. Issues addressed will include finding and enabling the developer community; monetization options through partnerships, advertising and access models; finding the value in legacy data and services; building buzz around your API; and achieving security and openness at the same time.

Illustrated by case studies of large-scale API pioneers, the talk will focus specifically on the unique issues enterprises face when opening APIs and will feature best practices, lessons learned, and essential benchmarks for success.

Photo of Sam Ramji

Sam Ramji


Sam Ramji brings over 15 years of industry experience in enterprise software, product development, and open source strategy. Prior to Sonoa, Ramji led open source strategy across Microsoft. He was a founding member of the AquaLogic product team and has built large-scale enterprise and Web-scale applications, leading the Ofoto engineering team through its acquisition by Kodak. Other experience includes hands-on development of client, client-server and distributed applications on Unix, Windows and Macintosh at companies ranging from Broderbund to Fair Isaac. Sam holds a Bachelor of Science degree in Cognitive Science from the University of California at San Diego, and is a member of the Institute for Generative Leadership.

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Picture of Sam Ramji
Sam Ramji
10/01/2010 11:09am EDT

Thank you for your kind comments! I’ve uploaded the presentation which is licensed under Creative Commons BY-SA and available here

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Fernando Alfaro
09/30/2010 2:23pm EDT

Great presentation. I loved the concept of the DNA of the web. The key for adaptation! Thank you

Saibal Patra
09/29/2010 2:15pm EDT

Awesome! Just loved your presentation. Can you make your slides available.

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