Faster, Easier, Better: Use Content Strategy to Your Advantage

Margot Bloomstein (Appropriate, Inc.)
Design & User Experience
Location: Empire East
Average rating: ****.
(4.00, 12 ratings)

Hear noise about timelines and budgets? That rumble is yet another interactive team trying to work content strategy into their existing user experience process. So let’s get personal: why should you care? More importantly, what’s in it for you?

If you’re an information architect, interaction designer, search engine marketer, social media strategist, account manager, or project manager, you’ve got a lot on your plate. Vague client requirements? Check. Endless rounds of revision? More than you can count. And that’s exactly where content strategy can help!

As annoyingly peppy exercise enthusiasts can tell you, waking up to an early-morning run really can give you more energy throughout the day. Content strategy can do the same thing: we’ll discuss how you can incorporate the techniques, thinking, and deliverables of this practice to actually enrich your own work, drive your clients to deliver, help you save time, and shift budget to more worthwhile activities.

In this session, you’ll hit the jackpot:
  • Dig into the questions a content strategist would ask your clients to improve initial comps
  • Use content audits to drive page counts for more accurate proposal budgets
  • Incorporate a brand-driven content strategy approach to reduce the number of design iterations
  • Build social media strategy on content strategy to ensure cross-channel consistency for tone, timing, and topics
  • Learn how to make the case for investment to your marketing director, CEO—and clients

Take home actionable, practical ideas to immediately start building a better experience with your team, for your target audience, and for your clients.

Photo of Margot Bloomstein

Margot Bloomstein

Appropriate, Inc.

Margot Bloomstein is the principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. She focuses on crafting brand-appropriate user experiences to help retailers, universities, software companies, non-profits, and other clients engage their target audiences and project key messages with consistency and clarity through both traditional and social media.

A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW 2010, Margot also contributes to the growing content strategy community by helping to organize the Content Strategy New England meetup group. She authored the August 2009 article in A List Apart on making the case for content strategy and speaks nationally on the evolution of content strategy within interactive agencies.

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Comments

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Margot Bloomstein
10/08/2010 12:25am EDT

I appreciate the comment, Bob. I’m proud to count Kristina as a friend, mentor, and advocate :) Thanks so much for coming to my session!

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Bob Kosovsky
10/08/2010 12:12am EDT

Clearly a friend of Kristin Halvorsen – and also very good.

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