Augmented Reality for Marketers: Mapping the Future of Consumer Interactions

Lynne d Johnson (Advertising Research Foundation), John Havens (Porter Novelli)
Mobile, Social Media & Marketing
Location: Empire West
Average rating: ***..
(3.71, 7 ratings)

Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. Lynne d Johnson, SVP of social media at the Advertising Research Foundation and John C. Havens, SVP of social media at Porter Novelli and author of, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (Wiley, 2008) will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands.

This session will also cover:

How brands are getting attention with Augmented Reality

How brands are seeing ROI from Augmented Reality

The multiple B2B and B2C applications for Augmented Reality

How Augmented Reality links to Location Aware Advertising and Predictive Modeling

Why Augmented Reality is not a gimmick but the future

Photo of Lynne d Johnson

Lynne d Johnson

Advertising Research Foundation

Lynne d Johnson is the SVP, Social Media for the Advertising Research Foundation, where she is responsible for content, brand and social media development and strategy, as well as developing consumer insights, market research, and true metrics for the industry at large via the ARF Social Media Council. As a consultant, Lynne works with Web and media properties on content, brand, and social media development and strategy. She’s also a sought after speaker, and has presented keynotes and moderated panels around the world about the future of media, web 2.0, women in tech, African-Americans in tech, hip-hop and tech, and the intersection of music and technology.

A widely published author and blogger, Lynne wrote the foreward for Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, by Shel Holtz and John C. Havens (Wiley, 2008) and was the technical editor for Google Voice For Dummies, by Bud E. Smith and Chris Dannen (For Dummies 2009). Since 2001 Lynne has published Lynne d Johnson || Diary (Music, Media, My Life), the winner of the 2006 Black Weblog Awards Black Blogger Achievement Award. She also currently blogs for Jack Myers MediaBizBloggers.

Prior to the ARF, Lynne was Senior Editor & Community Director for Fastcompany.com where she oversaw both content and community functionality, wrote the Digital Media Diva blog covering technology, media & marketing, social media, and gadgets, and also built the foundation for the magazine’s expert bloggers’ network. Prior to Fast Company, Lynne served as General Manager, New Media for VIBE and SPIN magazines, where she and her team launched the first ever magazines for mobile devices.

Lynne is an advisor for BlackWeb20.com, Interactive One, and Girls In Tech NYC, and on the Standards Board of the Social Media Advertising Consortium . She is also a co-founder of the The New York Android Software Developers Meetup. Lynne holds a BA in Journalism, an advanced certificate in multicultural studies, and an MBA in Media Management

John Havens

Porter Novelli

John C. Havens is SVP, Social Media at Porter Novelli and the author of the book, Tactical Transparency: How Leaders Can Leverage Social Media To Maximize Value and Build Their Brand (Wiley 2008). At Porter, John’s focus is on consumer clients and creating content on the themes of transparency and augmented reality.

Before working at Porter, John was VP of Business Development at BlogTalkRadio where he helped launch and develop the Branded Network/white label version of BTR that was the company’s primary source of revenue. In a little over a year, John was responsible for bringing in over 70% of the company’s revenue and brought in/closed clients like Walmart, Ford, PepsiCo, Century 21, IBM, Allstate, State Farm, The Pentagon, Harper Collins, Hachette Book Group, Frommers, Wiley Publishing, Woman’s Day, and the USPS among others. John was also responsible for coordinating BTR’s recent campaign with Walmart which led to a 253% increase of traffic to their website featuring their Twilight DVD release, their largest DVD pre-release to date.

John has been blogging about social media since 2005 when he was the first Guide to Podcasting at About.com. A frequent speaker on transparency, John’s work has been featured on ADOTAS and Fast Company amongst other sites.

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