Your marketing department has set up a Facebook page. Your human resources department is thinking about using social media as a recruiting tool. Your sales department isn’t quite sure how social media can deliver qualified sales leads. Your employees are tweeting away about what they’re doing all day at work. Your IT deparment is worried about the threat of viruses and malware. Your customer service department is overwhelmed by the amount of content out there that needs monitoring.
Sounds like chaos.
Veronica Fielding, president of Digital Brand Expressions, will present an action plan for companies that want to pull together the social media initiatives in which various departments are engaged. She will also provide a checklist of items companies should include in their social media policies to reduce the risks associated with employee activities on social sites.
Marc Engelsman’s multi-disciplinary marketing background – 25 years in marketing/advertising across a wide range of B-to-B, consumer and healthcare/pharmaceutical accounts – has translated well into “findability” success as he integrates offline and online strategies for DBE’s clients. He is active in the Search Engine Marketing Professionals Organization (SEMPO) and serves on the national board of the Marketing Executive Networking Group (MENG).
He has spoken at some of the search industry’s largest conferences in addition to presentations to numerous other marketing groups.
Joined DBE team in 2010 to help keep the business running smoothly from an Operations perspective.
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