Why the Online Ad Model is Currently Broken, and How to Fix It

Drew Curtis (Fark.com, Inc)
Analytics, Strategy & Business Models
Location: New York East
Tags: analytics
Average rating: **...
(2.33, 3 ratings)

This session will consist of:

  • An explanation of how ad sales worked in print
  • How this doesn’t work in the online world
  • How ad sales really work in the online world
  • And how the model can (and will) be improved upon without resorting to paywalls, screaming interstitial ads, spam, and other annoying bugaboos

Drew Curtis

Fark.com, Inc

Founder, CEO, and sole owner of Fark.com.

Lotus knows
Sponsors
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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