How do some products become media darlings? FourSquare, Kickstarter, Paperless Post even Twitter in its startup days. They all received coverage early on in their cycles, before they even had a significant user base. This helps brings credibility with funders.
Reporters from the NYTimes, etc. will talk about how they choose what to write about, giving you insight on how the media ecosystem works. The short answer is often have a great product — especially for consumer-facing services. But it helps to know the right people, who can pass along via word-of-mouth, an endorsement about an up-and-coming company.
Jennifer 8. Lee and Jenna Wortham will speak to some of the coverage they have done on the early-stage tech companies.
Journalist. Catalyst. Dumpling-maker. Former NYTimes reporter for 9 years. Author of NYTimes-bestselling book called The Fortune Cookie Chronicles. Now trying to reimagine the underlying journalism infrastructure. Consultant in the Knight News Challenge.
Technology reporter for the New York Times covering mobile, the Internet, start-ups, digital culture and the future.
Spencer E. Ante is the Deputy Bureau Chief of the NY Corporate
Bureau of The Wall Street Journal. He has covered technology and
finance for 15 years at BusinessWeek, TheStreet.com and Wired and is
the author of Creative Capital: Georges Doriot and the Birth of
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