Schedule: Marketing & Community sessions
Location: 1A08
Jennifer Zeszut (Scout Labs),
Peter Kim (Dachis Group),
James M Smith (Disney Online),
Randy Ksar (Motorola),
Aaron Dignan (Undercurrent),
Valeria Maltoni (SunGard Availability Services),
Shiv Singh (Razorfish)
Social media isn’t just for community managers anymore. Real-time marketing means understanding and responding to the movements of the market on both individual and strategic levels. Hear from companies that are operationalizing their use of social media feedback as a source of strategic advantage, and walk away with 6 new ways to integrate real-time marketing practices into your organization.
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Location: 1A08
Tara Hunt (Buyosphere)
Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And how do you do it? The Whuffie Factor will provide the strategic map and specific tactics for success in the world of online communities
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Location: 1A08
Michael Lazerow (Buddy Media)
The "walled gardens" on the web are coming down, one by one. People can now connect with your brand via one "profile" across platforms and share their experiences with their social graph in real time. A person on Facebook plays a game against a person on their iPhone. What does that mean for marketers looking to strategically develop or expand their body of social media content?
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Location: 1A08
Genevieve Bell (Intel Corporation)
Recent reports on Internet usage patterns document the presence of ex-users, and a persistent population of non-users. This presentation draws on recent quantitative studies, ethnographic research and other social scientific inquiry to shed light on what motivates people to become ex-users and what this teaches us about how to make technology compelling.
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Location: 1A08
Sanjay Dholakia (Lithium Technologies)
Rules of thumb are no longer enough to align social media efforts to business objectives. This session will demonstrate with data the basis for deriving business value from social media with the industry validated Community Health Index, and describe the next phase of implementing a Business Value Index to align social media strategies to company objectives.
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Location: 1A08
Lisa Conquergood (Picnik.com),
Avner Ronen (Boxee)
In this session, we’ll give examples of companies that utilize word of mouth marketing as main touch points with their audiences and techniques for allowing customers to become brand evangelists successfully. We’ll also go through customer feedback and discuss why engagement at this level with your customers is key to growing your business – from the startup level to the corporate level.
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(415) 947-6306
kpike@techweb.com
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