Schedule: Web 2.0 at Work sessions

This track looks not at building and leveraging Web 2.0 applications and businesses, but at using Web 2.0 in your company to drive communication, collaboration, productivity, and cost savings. Lightweight hosted applications and software as a service can give you a significant operating advantage. Blogs and wikis aren’t just fun consumer toys, but can instead be used internally to keep your teams in sync and your projects on time. Come learn how real companies are using real products and services to do business quicker, cheaper, and more effectively. Sessions in the Fundamentals topic will happen on Wednesday, November 18.

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1:00pm Monday, 11/16/2009
Connecting RIA's to Services
Location: 1A14
James Ward (Adobe)
This is a 3 hour, hands on course for attendees wanting to learn the basics of communications from Flash, Flex and AIR based systems to Java app servers, REST style XML over HTTP, Restful SOA, Web Services (SOAP), connecting to PHP using HTTP, AMF binary format and more. Every attendee will complete a minimum of 8 different code projects and be able to take their work home on their laptop. Read more.
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9:00am Wednesday, 11/18/2009
Web 2.0 Goes to Work: How Two Media Companies Implemented Business Social Software
Location: 1A24
Ross Mayfield (Socialtext), Dave Burke (The Washington Post), Patrick Durando (McGraw Hill)
Organizations shape society more than any force, and social software has demonstrated the ability to create sweeping change throughout the organizational culture. This panel will present strong case studies where successful social software implementations exist, showing how these examples provide a beacon of understanding for companies attempting to implement Web 2.0 technologies. Read more.
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10:05am Wednesday, 11/18/2009
Being Social In the Enterprise: Learnings for SharePoint 2010
Location: 1A24
Alina Fu (Microsoft Corp.), Tanuj Bansal (Microsoft Corporation)
It's becoming general knowledge that being active in a social network can help you create richer content, garner broader feedback, help people find your work and extend your social reach and influence. But how do these actions help enterprises be more productive and innovative? In this session we'll reveal how user data and feedback have changed enterprise software including SharePoint 2010. Read more.
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3:30pm Wednesday, 11/18/2009
Building Enterprise Mashups
Location: 1A24
Michael Ogrinz (Mashup Patterns), Olivier Poupeney (DreamFace Interactive), Oliver Piccioto (Convertigo)
Mashup Patterns author and principal architect of Bank of America Mike Ogrinz builds live examples of enterprise-based mashups that will show how this technology allows IT teams (and end-users!) to build new solutions and tackle problems previously dismissed as impossible. All using less resources than traditional development techniques. Read more.
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11:00am Thursday, 11/19/2009
Designing for the Pace of the Web: Fast, Cheap and Barely in Control
Location: 1A06
Rashmi Sinha (SlideShare, Inc.)
This talk is meant for startups that are working on launching a product, for designers who want to learn to work in a more agile manner, for anyone who wants to learn about moving fast while building great products. Read more.
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1:20pm Thursday, 11/19/2009
Social Interaction Design: A Primer
Location: 1A06
Gentry Underwood (IDEO)
Continuing the theme from his keynote, Gentry Underwood with explore the design challenges of creating social software. Read more.
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2:25pm Thursday, 11/19/2009
A Social Software Adoption Program Accelerates the Business Value of Web 2.0
Location: 1A06
Jeanne Murray (IBM )
The benefits of Web 2.0 are well documented. Less clear is how to drive adoption once an organization has decided to employ collaborative business practices. Social software adoption is not merely a technology deployment that can be mandated; rather, a social software adoption program must incorporate business validation, include motivation for change, and accommodate existing norms among teams. Read more.
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2:25pm Thursday, 11/19/2009
The Cloud's Hidden Lockin: Network Latency
Location: 1A21
Tom Hughes-Croucher (Yahoo!), Carlos Bueno (Yahoo! Inc.)
Cloud computing comes with problems you can't code your way out of, such as network latency. The high latency of inter-cloud data exchange creates a bias towards a single vendor solutions, no matter how open the standards are. In this talk we explore the "latency trap" and how "cloud peering" can help customers avoid it and help cloud & web services evolve in a more flexible, sensible way. Read more.
Sponsors

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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