This track covers the fundamentals of Web 2.0 and explores how they drive strategy, business models, and revenue. We’ll look at how Web 2.0 is affecting finance, advertising, media, fashion, and real estate, and explain how the building blocks of Web 2.0—user-generated content, rich internet applications, collective intelligence, the wisdom of crowds, software as a service, lightweight development models, and mashups—are changing the landscape of media, software, and the economy. See how companies are using Web 2.0 to discover new business opportunities, enter new markets, develop new products, and make real money.
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